The front window of the Red Cross op shop on Bridge Road in Richmond is always inspiring. The window always tells a story. It attracts people to the window and into the shop – like all good visual merchandising should.
Here is the current stunning display in this op shop window.
I love this display. It is a perfect window display as it is so good that people will tell others to go and have a look.
Everything about this display is excellent including colour choices, connecting with the season (Spring), having fun and pitching what they have inside.
Best of all, this display plays against what you might expect to see in an op shop window.
We need displays as appealing as this on in newsagency windows, displays that play against type, that challenge public perception of what they will see in side the business. This is key to attracting new people into the shop from those who pass by.
If you are ever on bridge Road Richmond, take a look at th window display for the op shop, it will inspire.
NOTE: Click on the image to get a larger version to see in detail what they have done.