Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from November 2016

Are newsagents as obsessed with possible Fairfax newspaper closures as News Corp?

November 30th, 2016 · 10 Comments

I have no doubt we will soon hear from Fairfax that they plan to cease daily publication of some or all of their capital city daily newspapers. The circulation numbers are such that several days a week the production and distribution costs are not covered by sales and ad revenue. I suspect the future structure of the […]

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Tags: Media disruption · Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities · Newspapers

How newspapers are promoted in-store in the UK

November 29th, 2016 · No Comments

At a WH Smith store in a transit location in the UK earlier today I noticed this small stack of The Daily Telegraph newspaper placed in the fridge next to the water. While the water is the free item when you purchase the newspaper, the placement and design of the signage made me think the […]

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Tags: Newspapers · Tactical display

Yes, the Gotch allocations system is broken

November 29th, 2016 · 4 Comments

Last week I wrote about a newsagent being sent 31 copies of New Statesman, up from the usual 3 or 4. This week they have been sent 42 copies. Here is the evidence of escalating oversupply by Gotch. 3 or 4, then 13, then 31 and now 42. What a waste of time and money. […]

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Tags: magazine distribution · Magazine oversupply · magazines

Cloud based school booklist software for newsagents helping newsagents win school books business

November 28th, 2016 · 3 Comments

Months ago my software company launched Booklist, a cloud based school booklist management solution designed to help newsagents more effectively compete against big businesses chasing school book list business. The goal was to provide newsagents a facility through which they can be seen by customers as more up to date and through which they can […]

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Tags: Newsagency management · Newsagency opportunities · Stationery

Officeworks pushing hard for Back to School

November 28th, 2016 · 1 Comment

Officeworks is making their usual big noise about back to school for the 2017 year. Their centrepiece claim is the price match offer – to beat the price on a booklist by 20%. Many schools enter into booklist fulfilment arrangements as a means of raising funds for the school. Parents buying outside the preferred arrangement […]

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Tags: Competition · Newsagency challenges · Stationery

Sunday newsagency marketing tip: 40 Christmas marketing ideas

November 27th, 2016 · 1 Comment

Each year, my POS software company, Tower Systems, publishes Christmas marketing tips for independent retailers. Here is this year’s list: Make it easy. People often talk about how hard Christmas is. Be the local business that makes it easy. The ways to do this are with easy Lay-By, free wrapping, better shop floor help, guide buying advice […]

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Tags: marketing · marketing tip · newsagency marketing · Newsagency opportunities · Optimism

Sunday newsagency challenge: be serious about email

November 27th, 2016 · 3 Comments

I was talking with newsagent last week who said they only check emails twice a week. This is not good. Checking emails in business is as important as answering the phone in business. If you miss an important email you may miss an important business opportunity or obligation. 6 likes

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Tags: Newsagency challenges · Newsagency management

Sunday newsagency management tip: file your contracts!

November 27th, 2016 · No Comments

Every agreement you sign, every contract, every supplier offer – keep a copy, filed in a central place. Saying you can;t remember if you signed a contract is no excuse just as not being able to find an old contract is no excuse. Be serious about your record keeping and this will help you stay […]

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Tags: Management tip · Newsagency management

Are you selling gifts for pets this Christmas in your newsagency?

November 26th, 2016 · No Comments

Pet gifts are huge. Pet lovers love to shower their friends with gifts. To understand the opportunity, see part of the Christmas gift display I saw the other day in a Pet Barn business. This is inspiring. Newsagents should be in this place in a big way. 7 likes

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Tags: marketing · marketing tip · Newsagency management · Newsagency opportunities

Behind the newsagency counter

November 26th, 2016 · No Comments

We change our behind the counter display at least fortnightly, to provide shoppers with an impulse purchase opportunity. We go for bold, brand-focussed displays. This latest one has worked a treat. My advice on behind the counter displays is: keep it simple, have a single focus, be bold and shine a light on a hero […]

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Tags: Counter offers · Newsagency management · newsagency marketing · Newsagency opportunities

Australia Post dropping the ball on deliveries

November 26th, 2016 · 6 Comments

Over the last few months to number of times Australia Post has lost items has increased in my experience. In the most recent situation, a post pack, with a barcode for tracking, was lost. It turns out the pack was not scanned at any location. More than $200 worth of goods went missing. Here is […]

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Tags: Australia Post · Newsagency management

Simple counter offer for stationery

November 25th, 2016 · No Comments

Going through some photos from a couple of months ago, I found this one from a counter offer at a Ryman store in the UK. This is a good simple stationery pitch at the counter. Vary smart, easy to do and difficult for others to price compare. Ideal for a newsagency. 7 likes

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Tags: Stationery

Take a look at the Bauer Media magazine discount offer in Woolworths

November 25th, 2016 · 15 Comments

I took a close look at the BUY ONE GET ONE HALF PRICE offer for Bauer Media titles in Woolworths yesterday, if the Park Street Sydney store. You only have to look at the in-store promotion to understand the damage this Woolworths exclusive promotion could do to the sale of Bauer titles in newsagencies. Why […]

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Tags: Competition · magazines

The simple Facebook posts work the best

November 24th, 2016 · No Comments

With social media content being swiped past quickly on phones, the short and simple posts are the best. Here is one post I did two days ago that worked a treat online and in-store: Can you see what I did? Three different panda products, from different categories, together in this one post. And with a […]

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Tags: marketing · marketing tip · newsagency marketing

Star Wars the top licence this Christmas

November 24th, 2016 · 5 Comments

Licence experts in the toy and games space have declared that Star Wars will be the top licence this Christmas in Australia. One expert in the field who I heard from this week claims it will outperform its nearest licence rival by more than three to one. If this happens it will be an extraordinary result. […]

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Tags: newsagency of the future

Other newsagents benefiting from the newsXpress TV commercial

November 24th, 2016 · No Comments

There has been a surge in Beanie Boo sales for newsagents outside the newsXpress group as a result of the newsxpress TVC that is currently running.  Several newsagents from another group are matching the offer, rinding on the coat tails of the newsXpress TVC. Here is the successful TVC funded y newsXpress. 11 likes

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Tags: newsagency marketing

Changes at ANCOL in South Australia

November 23rd, 2016 · 1 Comment

ANCOL, the newsagent owned stationery wholesale business and local shareholder in Newspower, issued this statement two days ago: We have conducted  a review of the ANCOL Group’s operational requirements. As a result of this review the position of ANCOL Sales Manager has been made redundant, effective immediately. Your existing Account Manager will continue to call […]

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Tags: Newsagent representation · Stationery

So what happened about the newspaper flat wrap project?

November 23rd, 2016 · 5 Comments

Back in 2006 the flat wrapping of newspapers for home delivery was a big issue. After various trials, flat wrap papers became a standard in South Australia. But what about the rest of the country? Why did flat wrap not become a national standard? Ten years ago this was a big story. There were many […]

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Tags: Newspaper distribution · Newspapers · Social responsibility

Tatts double standards for On the Run in South Australia?

November 23rd, 2016 · 19 Comments

Go into almost any On The Run c-store in South Australia and you see Tatts product placement at the counter that is not permitted in newsagency businesses. Unless I am missing something tatts is permitting a major competitor of newsagents to have a lower cost and more commercially valuable lottery offering in-store. Here is one […]

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Tags: Ethics · Lotteries · Social responsibility

Don’t do as I do, do as I say

November 23rd, 2016 · 1 Comment

News Corp. asks, some say pressures, newsagents to give prime position in newsagencies for newspapers. Check out how the company promotes its print product on their office in the Adelaide CBD … they don’t promote print and have not for more than a year. I took this photo yesterday morning. 14 likes

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Tags: Newsagent suppliers · Newspapers

The Australian reports magazine sales data shake-up for supermarkets

November 22nd, 2016 · No Comments

The Media column in The Australian yesterday reported a shake-up in the way Coles handles magazine sales data and payment. The Australian claims Coles will move to a scanned sales model with Woolworths soon to follow. I thought Woolworths had scanned sales in place already – they certainly provide overnight sales data from what I understand. […]

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Tags: Competition · magazines · Newsagency management

Gross oversupply of New Statesman or bad management at Gotch?

November 22nd, 2016 · No Comments

The unjustified massive increase in supply of New Statesman for one newsagent, from 13 to 31 – probably a data entry issue – is a headache. I suspect the folks at Gotch will say it was a mistake. This is happening so much that to me it looks like a broken technology system in need […]

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Tags: magazine distribution · Magazine oversupply

Herald Sun front page cover-up

November 22nd, 2016 · No Comments

An ad for a David Koch Christmas course is deemed more important than the main news story of the day by the publisher of the Herald Sun. 3 likes

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Tags: newspaper masthead desecration

Someone is trying to damage all newsagency businesses

November 21st, 2016 · 14 Comments

Someone has started a blog that appears hell-bent on harming all newsagency businesses. The Bad Newsagent has only just started but the venom is obvious. The author of the blog is not confident enough of their opinions to publish their name. Shame on them. I wonder what they hope to achieve from their blog. reading […]

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Tags: Ethics

The ethics of selling magazines for which you have claimed a credit

November 21st, 2016 · 3 Comments

I have been contacted by a newsagent expressing concern about another newsagent who sells in-store and online magazines and newspaper publisher supplied items they have processed for return, for which they have received credit. This behaviour is unethical, it gives our channel a bad name and is likely to lead to more audits of returns […]

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Tags: Ethics