Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from December 2017

Christmas 2017 is good already

December 16th, 2017 · 4 Comments

While we are still nine days out from Christmas, the season this year is already quite different to recent Christmas seasons. My experience and the experience of folks I have spoken with in a range of situations is that people are shopping sooner and they are spending happily. Purchases are across the board: cards, ornaments […]

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Tags: Management tip · Newsagency management

Gotch decision on Christmas returns cutoff expected to increase early returns

December 15th, 2017 · 8 Comments

Gotch has advised newsagents 1pm December 22 is the last date/time for submission of returns for December. I expect this will result in a higher than usual early returns. It is disappointing Gotch is pushing on to small business retailers the burden of the week earlier than usual returns processing cut-off. This is poor customer service. […]

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Tags: magazine distribution · Magazine oversupply

Good campaign on retail employee abuse

December 15th, 2017 · 2 Comments

It is good to see the issue of abuse of retail employees by customers get considerable coverage in the last 24 hours. The campaign has grown out of  a survey run by the Shop, Distributive and Allied Employees Association. This is good activity by a union. In our channel, regular abuse is from customers throwing money for […]

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Tags: Newsagency management

Someone repurposed the Lottoland’s gotta go artwork from Tatts

December 15th, 2017 · No Comments

12 likes

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Tags: Lotteries

GNS acquires Satex in SA

December 14th, 2017 · 4 Comments

The announcement: GNS acquires Satex, completing its national wholesale footprint GNS Wholesale (‘GNS’) today announced it has signed an agreement to acquire the business and operations of Satex Distributors (‘Satex’) from its owners, Ron Vanderloo and Trevor Green. Operating for over 40 years, Satex is an Adelaide- based wholesaler of of ce products, education and […]

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Tags: Stationery

Why I don’t take cards off the wood for seasons

December 14th, 2017 · No Comments

I think taking cards off permanent fixtures to make room for seasonal cards is a mistake. If non-seasonal cards are good enough, valuable enough, important enough to be given space on permanent fixtures then they deserve that space all through the year. People die during seasonal card buying occasions. They get engaged too, and marry. […]

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Tags: Greeting Cards

Typo pitches $1 Christmas cards

December 14th, 2017 · No Comments

Typo has a good range of $1.00 Christmas cards, pitched different to the cheap Christmas cards you see elsewhere. Given the shoppers Typo typically pitches to, this range could do more to introduce people to buying cards than taking sales from more traditional outlets. That is what I want to think at least. 5 likes

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Tags: Greeting Cards

Peak teacher gift giving season

December 13th, 2017 · No Comments

We are in the middle of the peak end of school year opportunity. This is an interesting season in that there are traditional for teacher gifts parents choose and there are gifts teachers would like. They are quite different. We have teacher cards pitched at the counter, where they are selling well. Due to space, […]

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Tags: Gifts · Greeting Cards

Pitching Hanukkah cards at the counter

December 13th, 2017 · No Comments

We have this Hanukkah card at the counter with Christmas cards from the designer range. These cards are not a top of mind purchase, hence the placement at the counter. The work well as an impulse purchase. They are help speak to the broader appeal of the business. While Hanukkah isn’t the “Jewish Christmas”, it occurs at […]

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Tags: Greeting Cards

Selling Christmas magic

December 12th, 2017 · No Comments

We are loving the reaction from parents and grandparents to the Christmas books we have in-store this season. They are also useful in pitching the business on social media. 5 likes

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Tags: newsagency marketing

Money wasted on these newspaper inserts

December 12th, 2017 · 3 Comments

I feel for the companies that paid to place inserts in the Herald Sun yesterday. The photo shows the stack of inserts that fell out of the newspaper at a gate at Melbourne Airport. I saw one customer pick up the paper and the inserts dropped out. They picked up a couple of inserts, looked […]

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Tags: Newspapers

The future of online lottery games including instant games

December 11th, 2017 · 4 Comments

In a report published by Pennsylvania Inquirer, lottery players in that state are soon to get access to online gambling, like we have here through The Lott and other platforms. The report also foreshadows a move to reimagine instant stretch ticket games for the online customer. The Pennsylvania Lottery hopes to do that by creating “totally […]

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Tags: Lotteries

Newsagency management tip: look at your opening hours

December 10th, 2017 · 1 Comment

It is important to open your retail business in the morning at the right time. The right time the time from which it is financially viable for you to be open. Historically, newsagencies have opened early … 6am often, 5am in country town locations, even earlier. Look at your data, track your revenue and gross […]

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Tags: Management tip · Newsagency management

Newsagency marketing tip: be unique in what you sell

December 10th, 2017 · No Comments

Packaging items together to create a unique item is a terrific way to position your business away from others with similar products. While other retailers may sell journals, erasers, pencils, rules and similar products. Only you might have the items in a package under a name you created. The photo shows how a premium stationery brand […]

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Tags: marketing · marketing tip · newsagency marketing

No, Gotch, we don’t want your low-margin bracelets

December 9th, 2017 · 10 Comments

Magazine distributor, Gordon and Gotch this product these to newsagents this week with magazines. I highlighted magazine distributor because they should get that right first. I, like plenty of newsagents, already had the product, sourced direct. From Gotch I’d make 25% whereas from the direct supplier my GP is twice that. What a frustrating situation! […]

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Tags: magazine distribution · Magazine oversupply · Ugh!

Lottoland CEO reflects on retreating from selling best in Australian lotteries

December 8th, 2017 · 9 Comments

9 News ran a story two days ago on Lottoland in which Luke Brill, Lottoland CEO, made some comments newsagents may find interesting: “What Tatts wants to do is to protect the online space. They don’t care about the newsagents really, so when this obviously natural transition happens, it’s got nothing to do with Lottoland […]

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Tags: Competition · Lotteries

Stunning early boxed card results

December 8th, 2017 · No Comments

I have data for a small suburban store that has clocked 825 units of boxed Christmas cards up to earlier this week. That is well over $10,000 in revenue from a category in which this business had not focussed in the past. Thanks to simple, consistent, social media messaging, thoughtful in-store placement and a small […]

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Tags: Greeting Cards · Management tip · Newsagency management

Is the UK campaign against The Sun influencing campaigns here?

December 7th, 2017 · 3 Comments

The campaign in the UK against the Murdoch owned The Sun newspaper is legendary, with plenty of newsagents being public about their refusal to stock the title. Given this tweet in the lead up to the Queensland state election I wonder if about the traction  for a similar campaign here. Australians are no longer influenced […]

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Tags: Ethics · Newspapers

Carte Blanche closing in Australia

December 7th, 2017 · 2 Comments

After a review of its Australian business, UK card company Carte Blanche is closing its Australian branch. My understanding is staff finish up this week, someone told me it is today. Simson is taking on the card range and Jasnor is taking on the plush range. I have not seen communication from Carte Blanche so […]

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Tags: Greeting Cards

The challenge of launching a new magazine in Australian newsagencies

December 6th, 2017 · No Comments

The days of newsagents allocating a third of their retail floor space are long gone, and with that the space to easily accomodate new titles. Today, magazine space is tight, usually taking 20% and less of floor space, often floor space that is less prime than the magazine bays of years ago. Whereas in the […]

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Tags: magazine distribution · magazines

RETAIL NEWSAGENCY SALES BENCHMARK RESULTS: New product categories key to helping newsagents overcome collapsing magazine, newspaper and stationery sales.

December 5th, 2017 · 18 Comments

RETAIL NEWSAGENCY SALES BENCHMARK: JULY – SEPTEMBER 2017 vs. 2016 New product categories key to helping newsagents overcome collapsing magazine, newspaper and stationery sales. The July – September quarter continued the tough year for traditional products in Australian newsagency businesses. The gap between businesses enjoying success and those challenged increased. The traditional newsagency has no […]

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Tags: Newsagency benchmark · Newsagency challenges · Newsagency management · newsagency of the future

Beware social media consultants

December 4th, 2017 · 3 Comments

A small business retailer told me last week they were paying a social media consultant $500 a month for Facebook and Instagram posts. The agreement called for two posts a week. The consultant overdelivered with there to each platform a week. Six months in to the agreement and the retailer was concerned as they were […]

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Tags: marketing · marketing tip · Newsagency management · newsagency marketing

Newsagency marketing tip: control how people see your business

December 3rd, 2017 · No Comments

You control how prospective customers see your business. This matters if you want to attract people who are not looking for what they think a newsagency is. Your front window, social media posts, advertising (if you do any) … in fact, anything you write, say or do outside your business that can reflect on your […]

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Tags: marketing · marketing tip · newsagency marketing · newsagency of the future

Newsagency management tip: place tape everywhere

December 3rd, 2017 · No Comments

Right now, everywhere you have Christmas wrap, have tape. Plus, at the counter, always have tape. It is the most impulse purchased item for the next three weeks. 7 likes

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Tags: Management tip · Newsagency management

Checking out Lottoland syndicates

December 2nd, 2017 · No Comments

With Lottoland no longer selling bets on the numbers drawn for  Australian lottery games, I expect it will intensify its marketing of bets on overseas lotteries.  One focus I think we will see is more of is their syndicates. They have a comprehensive offer. Check out the syndicates page on their website. It offers plenty […]

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Tags: Competition · Lotteries