Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Leveraging Red Nose Day fundraising

Mark Fletcher
June 18th, 2018 · No Comments

Like many retailers we are raising funds for Red Nose Day with the placement of this product stand at the counter, in prime position. We are supporting there cause beyond the counter placement with engagement through education in-store and on social media.

While fundraising is important, I think non-financial contributions can make a difference for charities we support in our businesses. It can also make a difference for our businesses too.

With good foot traffic in our shops, we can spread the word for charities. I like this as it engages us beyond the transaction.

If you look at Red Nose, there are plenty of businesses supporting the charity. Doing more, acting beyond what is usual, we can have a more appreciated impact I think. Some folks in the community will notice and this adds to our capital, which matters if we see our local businesses as more than financial based transactional.

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Category: Social responsibility

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