Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from February 2019

Gotch disrespects newsagents, again

February 28th, 2019 · No Comments

Newsagents today received a magazine from Gordon and Gotch with this sticker on the cover promoting direct subscription. I doubt any newsagent seeing the sticker would put the title on display for it seeks to drive revenue from the channel, to the publisher. What are the people at Gotch thinking letting this through? Clearly, not […]

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Tags: magazine distribution · Ugh!

The magazine category newsagents can easily grow

February 28th, 2019 · No Comments

The crossword category continues to perform well in newsagencies. Better still, it is a category that responds well to in-store attention. I say this based on my experience and on the experience of newsagents I have recently spoken with. In one store achieving 4% year on year growth, they boosted that to 8% by changing […]

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Tags: crosswords · magazines

Shopping centre landlords need to address the occupancy cost issue

February 27th, 2019 · 4 Comments

Another newsagent is about to exit a major shopping centre in Melbourne following months of negotiations on rent. With an occupancy cost of 22% and a business gross profit of 34%, once you allow 12% for wages, there is nothing left for overheads and the owners. While one could argue a higher GP and higher […]

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Tags: retail leases · Retail tenancy

Why newsagents should regularly stock items they would never stock in their businesses

February 26th, 2019 · 1 Comment

This year’s Sydney Gift Fair has been a good opportunity for newsagents to expand their inventory portfolio. On the trade show floor have been new suppliers and some existing suppliers with more diverse range. It has been a good opportunity to go beyond what the shop is known for. This matters because inventory range can […]

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Tags: Newsagency management

Here is an excellent example of newsagency transformation

February 25th, 2019 · 1 Comment

This is from newsxpress Chit Chat, in Victor Harbor, SA. They provided me a video of the shop to which I added some text and music. They have offered homewares for several years. This video shows off some fresh changes to the business. When it comes to business transformation for newsagents, there are no rules, […]

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Tags: newsagency of the future

This brand popularity view from the last 19 years is wild…

February 24th, 2019 · No Comments

Watch the video shared on Twitter by Matt Navarra…  4 likes

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Tags: newsagency of the future

Apple set to launch digital magazine store

February 23rd, 2019 · No Comments

Late to the Party, Apple has announced plans to launch a digital magazine store. An updated Apple News app will gain a Magazines tab – similar to the app Texture, which Apple acquired last year – letting consumers subscribe to a bundle of magazine titles for a monthly fee. Final details are still being worked […]

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Tags: Media disruption

Digital revenue importance increases for News Corp

February 23rd, 2019 · No Comments

A report about News Corp’s half year numbers indicates the growing importance of digital: Digital revenues from News and Information Services rose to 32 per cent of the total, up from 29 per cent in the prior corresponding period. Closing digital subscribers at News Corp Australia’s mastheads as of 31 December were 460,300,compared to 389,600 […]

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Tags: Newspapers

Facebook advice for newsagents

February 22nd, 2019 · No Comments

I have been sharing advice here and in workshops for newsagents about Facebook for years. Smart newsagents have an engaging page, or pages, with fresh local content designed to reflect their business more so than brands they sell. Facebook remains the most cost effective way to reach new traffic shopper opportunities for newsagents. If you […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

What not to do in your newsagency business website

February 21st, 2019 · No Comments

I am seeing some newsagents make a basic mistake with their business website by making the site an online version of their shop. I think this is a mistake. My advice is to make your online presence different to your shop. Buy all means sell some of what you sell in store, but present it […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future

Two questions for Victorian newsagents

February 20th, 2019 · 3 Comments

Has there been an increase in newspaper bulk delivery mistakes to your business? Are you happy with the process of resolving bulk newspaper delivery mistakes? I am asking for a colleague who is frustrated by an increase in mistakes, lack of responsibility for them by publishers and a failure to make good. 8 likes

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Tags: Newspapers

New York Toy Fair 2019

February 19th, 2019 · 6 Comments

The New York Toy Fair is a terrific trade show to visit to gauge what will be hot or not in the next year as we can see the plans suppliers have for existing and new products. It is also a terrific place to catch up with Australian wholesalers, to talk about what you are […]

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Tags: Newsagency management

Amazon Scout to redefine home delivery in some cities

February 18th, 2019 · 1 Comment

7 likes

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Tags: newsagency of the future

Advice on social media engagement with staff in small business retail

February 18th, 2019 · 5 Comments

With social media accessible 24/7 it is important that your employees understand your expectations. My advice is you share this with them in-store as well as on social media: While we may post information on social media and ask questions through messenger apps  outside your usual work hours, we do not mean to intrude on […]

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Tags: Newsagency management

Easter marketing tips for newsagents

February 17th, 2019 · No Comments

I have revised previous Easter marketing ideas that I have published and offer revised content here for early advice on marketing your newsagency for Easter: Have fun. No matter what you do, make sure it involved fun. Promote gratefulness. Easter is a good this for people to be grateful for what they have, family, friends. […]

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Tags: marketing · marketing tip · newsagency marketing

Management advice on making Saturdays relevant in retail newsagencies again

February 16th, 2019 · No Comments

Saturdays used to be big in retail newsagencies. For many it was the busiest day of the week. Today, Saturdays are okay, but nowhere near what they used to be fort most. If your Saturdays are not what they used to be you can wallow in that reality or try and change it. My advice […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Good to see Inside Sport magazine pitching newsagents

February 16th, 2019 · No Comments

Our #NRL Season Preview special edition (March 2019 magazine) lands at newsagents this Thursday and is jam-packed with The Greatest Game Of All. #InsideSport pic.twitter.com/B89Qn0Y1yC — Inside Sport (@InsideSportmag) February 11, 2019 4 likes

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Tags: magazines

New line of gifts selling well

February 15th, 2019 · No Comments

We launched this new line of gifts in-store just on a week ago, through a display created using some principles from US retailers in a similar space. It is working a treat. Here is a video I shot, walking around the display. 7 likes

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Tags: Newsagency management · newsagency marketing · visual merchandising

Twenty five years ago in our channel

February 14th, 2019 · No Comments

Going through some old papers I found this at the office yesterday, a report about the Canberra Times going direct back in September 1993. 14 likes

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Tags: newsagency of the future · newspaper home delivery · Newspapers

Lottoland Valentine’s Day pitch

February 13th, 2019 · No Comments

So much for politicians shutting this mob down: 1 likes

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Tags: Lotteries

Pitch local offer a book exchange

February 13th, 2019 · No Comments

Book exchanges are popular, again – in all sorts of retail situations including non-book retail. They take little space, require no work and they attract a following. This photo shows one in the window of a cafe on Swan Street, Richmond. It shows how small a book exchange can be, how it can use space […]

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Tags: newsagency marketing · newsagency of the future

Late papers anger home delivery customers

February 12th, 2019 · 9 Comments

How all their efforts and desires to own the customer relationship, newspaper publishers leave it to local newsagents to communicate on late delivery of papers. The most recent experience of this was a few days ago in Brisbane when the Courier Mail was four and more hours late to some newsagents, meaning that safe delivery […]

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Tags: Newsagency challenges · Newspaper distribution

The disconnect for retailers in the Tatts marketing

February 12th, 2019 · 1 Comment

It feels like social media Marketing by Tatts has increased. I am seeing it regularly, through browsers and apps on devices that are scrubbed of cache history. Each ad pitches in-store. However, that is where it ends. While through each ad you can go to their online store, there is no easy link to local […]

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Tags: Lotteries

New Facebook group for engaged retailers

February 11th, 2019 · No Comments

I recently created a new private Facebook group for engaged small business retailers. There, I will post images from stores across various retail channels and types I visit that I find interesting and / or inspiring. Anyone who joins the group can post. Here is the description of the group: This is a private group […]

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Tags: Newsagency management · Newsagency opportunities

The vape market is hotting up

February 10th, 2019 · No Comments

This report, from CNN a day ago, is interesting in terms of getting behind the hype of vaping and into health matters. Vaping has been on my mind recently because of a couple of supplier pitches I have heard about how to tap into this market in Australia. For the record, I have no interest […]

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Tags: Social responsibility