A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Author: Mark Fletcher

Winter marketing ideas for newsagents and other small business retailers

These months between Mother’s Day and Father’s Day can be challenging in retail businesses that rely on seasons. Here are some easy and cheap to implement ideas for promoting retail in these cold months:

  1. Run a sunshine themed art competition. Get people drawing bright pictures and sharing photos of sunshine.  Create a wall of brightness for people to see and embrace.
  2. Cook a tasty winter slow cooker dish and invite people to taste it. The small will make the shop more appealing and, hopefully, help you sell the book the recipe is from.
  3. Run a SHARE THE WARMTH PROMOTION where you encourage customers to send a card to a friend, loved-one or a family member just because … to share warmth with them. Warm a heart this winter.
  4. Contact any local quilting, knitting and sewing clubs, clubs that engage in winter-themed crafts – invite them to do a craft display. If you execute this well they will tell their friends who will come in and check out what’s on show. Offer some hospitality for their engagement.
  5. Call your discount voucher coupons (on the bottom of your receipts) WINTER WARMER CASH – save money with $$$ savings off your next purchase. Thank you for shopping with us.
  6. Run a HIBERNATION SALE – themed for winter. Offer products your customers can hibernate with at a discount. It doesn’t have to be much. This sale is more about getting them to look at items you have that they would not usually buy.
  7. Contact local businesses and offer FREE DELIVERY for all stationery orders for the next two months to introduce them to your competitive range of stationery. Promote it as a SAME DAY DELIVERY SERVICE.
  8. Give team members WINTER THANK YOU COUPONS. These could be, say, 10% off. Each staff member could give away a set number each day to someone they help on the shop floor to spend above a pre set trigger point. The goal here is to get your team engaging with shoppers and rewarding shoppers who respond by buying more.

None of this is brain surgery or all that innovative. Some of the ideas have been pitched here before at different times. My point is that right now, in the middle of Winter, we need to act to drive traffic, to make our shops warmer and more appealing … to get our communities talking about us.

Embrace Winter as something to celebrate. Give shoppers near your business a reason to visit.

16 likes
marketing

News Corp. shows the future of news access is digital

Check out the ink and paper being invested in in the Cairns Post promoting the digital news delivery channel, as seen Tuesday this week.

On the front page…

Pages 10 and 11…

In the sports pages…

For the record, the publisher is doing what I would do if I were them. The circulation level for the paper along with a drop in ad revenue and increased production and distribution costs mean the question of closure of print is a discussion of timing only.

Newsagents need to be running businesses that do not rely whatsoever on newspaper customers and revenue for success.

7 likes
Media disruption

VANA claims responsibility for Tatts possible movement on remuneration

Several newsagents forwarded me n email sent to them by VANA yesterday in which the Victorian association claims the Tatts move is a result of their efforts.

Not one newsagent who contacted me was complimentary of the VANA email.

Dear Retailer,

Recently you would have received communication from Tatts outlining the possibility of “a comprehensive and holistic review of the remuneration” received by retailers.

We are thrilled that our lobbying efforts, at state and federal levels, has outlined the detriments of monopolistic behaviours and has allowed Tatts to focus on redressing the remuneration model. Without a doubt, the unintended consequences, if the Interactive Gambling Legislation Bill is passed, will further entrench a monopoly in the lotteries space.

Keep in mind, Tatts decided almost 2 months ago that there would be no commission growth after months of deliberations in Victoria.

It is obvious from this concession by Tatts that none of this would have been possible if we did not take a strong and unified stance. Showing leadership and purpose for a more equitable remuneration/revenue share model which has now elicited from Tatts a welcomed response. It is only through having a complementary product in the lotteries space that will redress the power imbalance currently at play and provide the competitive tension that is needed.

Unlike others, we did not seek to be compromised as a committed and dutiful representative body, who fears no one and battles for our small business sector. Why would you expect anything less?

By aligning with overseas entrants, whose product does not compete with Tatts and whose customer base is made up of novelty punters, we were able to create competitive tension in the market, which ultimately has led to Tatts recognising the value of a “shared future”.

If there is no intent to change the model, then the only future that we could see evolving was one where their online sales would grow towards 25% putting undue pressure on the channel in a stressed retail environment.

It’s important to also note that revenue which comes in from lotteries goes into consolidated government revenue. From here, it is the government who ultimately decides where to spend lotteries revenue. It is the government that builds hospitals and schools, not lottery organisations. When these organisations donate to charities then we applaud them all the way and we applaud Tatts for making these valuable contributions to our communities.

It should also be noted that VANA has ACCC accreditation and can, on behalf of its members and the wider industry seek ACCC involvement if need be. We also support a tax framework that taxes betting on overseas lotteries and the obvious consumer protections around this. We believe the point of consumption tax being introduced will redress any shortfalls.

There has been talk of “Trust”, well it’s ironic that words such as this and a “shared future” are now part of their vernacular. We would argue that the competitive pressure from VANA and our sister organisation in NSW / ACT NANA, has been able to bring about the stated possible concessions which we hope will construct a future online revenue share model.

As your representative body, we will never give up the fight and we will only trust those whose actions align with our members/industry interests. Representative bodies must always put their members’ interests before those which inadvertently align with a strategy to erode physical lottery sales.

Deliberations with the Victorian State Government have added to the narrative, where our industries pain points are taken into account by Tatts. We applaud the recent notice from Tatts and can see a genuine purpose from them to address the imbalance as their online lottery sales grow.

We received a letter from Minister Kairouz outlining her government’s recognition of our concerns pursuant to schedule 4 of the license. She has further added that it is her expectation that Tatts will review comprehensively the remuneration available to distributors.

VANA is not only encouraged but thankful for the Minister’s input and efforts to ensure our industry is treated equitably with respect.

Newsagents / Lottery agents need strong leadership to fight on their behalf, not roll over when tough decisions need to be made.

VANA is confident that as we work through these issues with Tabcorp/Tatts, there will be positive outcomes not only for the franchisor but also for the franchisee retailer.

2 likes
Newsagent representation

Newsagency sales benchmark results: Core categories in retail newsagencies challenged while specialty categories grow.

This newsagency sales benchmark study reflects sales results as tracked in 149 retail newsagency businesses in Australia for the January through March quarter of 2018 compared to the same period in 2017.

Only businesses with accurate data are included in the study.

With under 3,000 businesses in this channel, the number of participants is considered as a good indicator of overall channel performance. In collating data, I have removed businesses at the extremes where other factors are at play such as major construction shutting a street or a newsagency in a centre with two newsagencies where one closed and thereby giving an unnatural boost to the other.

Each data point is the average, mean, of all data for the data point.

In collating results, I have only included data for each category businesses trading in that category.

OVERALL BUSINESS PERFORMANCE METRICS.

  • Customer traffic. Down 3%
  • Overall sales. Down 4%
  • Basket depth. Flat.
  • Basket dollar value. Flat.

CORE PRODUCTS.

  • Newspapers. Unit sales. Down 9.3%.
  • Magazines. Unit sales. Down 8.8%.
  • Greeting cards. Revenue. Down 2.7%.
  • Stationery. Revenue. Down 7.6%
  • Lotteries. Revenue. Flat.
  • Tobacco. Revenue. Down 16%.
  • Agency. Parcels, gift cards, betting account top-up. Down 6%.

SPECIALTY PRODUCTS.

  • Gifts. Revenue. Up 2%.
  • Toys. Revenue. Up 9.2%.
  • Plush. Revenue. Up 3.1%.
  • Collectibles. Revenue. Up 2.4%.
  • Craft. Revenue. Up 3.1%.
  • Coffee. Revenue. Up 11%.

What does this mean?

These core products numbers reflect continuing challenges in the core for newsagency businesses. This is not news given the benchmark results for years now.

In my opinion, the decline in newspapers, and magazines to a lesser extent, impacts the results for other products in the core such as stationery and cards. If this is true, it reinforces the importance of having other traffic drivers in a retail business, giving shoppers other compelling reasons to visit.

The occupancy cost challenge – a note for landlords.

Landlords want newsagency businesses in their retail mix. They want the store with papers, magazines, lotteries and other core items for the channel. Often, they restrict the space available for non-core, imposing a low gross profit model on businesses, thereby increasing occupancy cost.

Newsagencies today cannot sustain occupancy costs of more than 15%. The goal must be 11% for the business to be profitable and able to serve the usual level of debt needed for such a business.

Landlords need to be aware of the changes in product mix, the challenges of low-margin core products and restrictions they place on what businesses can sell. They need to be flexible on rent so newsagency businesses can be sustained and thereby provide the service they want in their centre.

If landlords want a newsagency business they need to price the space to reflect the nature of a sustainable business in that location rather than any premium rent they could get from a retailer with higher margins.

Labour cost – dealing with the challenge and opportunity.

Labour cost for an average newsagency sits at 16% of revenue where revenue is product revenue plus agency commission.

On a pure benchmark analysis, this is too high. However, the right labour invested in the right location in-store generates a good return. For example, a skilled person working the shop floor in high margin product categories can deliver valuable benefits whereas the right person working newspapers or magazines is less valuable.

When it comes to labour investment and management the core focus must be on customer-facing. That means having the maximum labour time possible situated to be accessible to customers. You do this by shifting to the shop floor as much work as possible – pricing, returns etc.

Newsagents need to manage their roster carefully and manage employee hours to be customer facing focused and engaged on a shared goal of driving revenue from each customer visit. Sharing information with employees is key to achieving this.

The specialty opportunity.

It is easy to say to newsagents get into one or more of the specialty areas. There are suppliers who will pitch products in these areas. The challenge is how you drive success. Getting the right product is part of the story. Visual merchandising, employee training, shop floor engagement and out of store marketing are all important factors. These all require relentless focus. Putting a category of products on the shelves is not sufficient.

Specialty products are rapidly evolving, presenting more opportunities over time. Keeping yourself informed of the opportunities, especially ahead of any wave, is key.

Mark Fletcher.
Email: mark@towersystems.com.au  Website: www.towersystems.com.au  Blog: www.newsagencyblog.com.au
M | 0418 321 338

24 likes
Newsagency benchmark

UK survey claims WH Smith worst high street store

Which?, a 60 year old consumer survey and advocacy business ran a recent survey that resulted in WH Smith being named the worst high street retailer in the UK.

The challenge is that the survey results are not based on large numbers and the survey process itself is not ideal.

What is interesting to me is the considerable defence mounted by news outlets. Of course, they are conflicted in that WH Smith is a major retailer of their products.

In my own experience, WH Smith stores on the high street are uninteresting. They are destination stores for magazines, newspapers, books, greeting cards, candy and stationery. However, there are more interesting specialty retailers in each of these product categories.

The old department store approach of WH Smith has no future in retail today on the high street. In transit I think it has a place. On the high street,. however, supermarkets other specialty retailers and online have all made the old general store or mini department store uncompetitive and, as I noted, uninteresting.

All of us in retail need to have a unique selling proposition, USP, that draws shoppers in, something we stand for that is compelling and interesting. While some might argue that a USP is less relevant where convenience is a factor, on the high street convenience is not what it once was given the blurring of lines between retail business channels and online.

The other aspect of WH Smith that is uninteresting for me is the shop floor experience. There is little experience from what I can see. The stores are formatted and run for destination shopping. This sees less shopper interaction. The tone is set especially strong in  stores with self checkout. The subtle message of these is do it yourself because we are not here to help you.

There has been considerable media coverage in the UK about the survey. This is good as it leads to a discussion about the role of WH Smith and, by association, newsagency businesses. While some discussion I have seen has been uninformed, there have been interesting points from which those interested can learn.

For me, the survey is a reminder of the importance of … creating fresh and engaging shopper experiences, providing genuine and personal shop floor experiences, respecting your customers and being known as a destination store for products people like. This is not a complete list FYI.

9 likes
newsagency of the future

Tips for managing casual employees

Casual employees are important in the employee mix in retail businesses. The nature of the work, being casual, can challenge consistency of service. Here are some tips for making the most of casual employees:

  • Roster early. The greater certainty you offer about the roster the more encouragement for certainty from your casual team.
  • Train. Everyone in retail needs good training and regular training.
  • Set expectations. Be clear as to what you expect each shift.
  • Delegate responsibility. Each person on a shift including casuals, should have tasks (and goals) for which they are responsible.
  • Reward. If you pay the award expect expect award (average) engagement and results. Paying a bit more, once earned, shows appreciation beyond the average.
  • Change the roster. Being casual, this is important. Roster to need. If someone’s roster does not change, they could be more suited as permanent part time.
  • Team. Make sure casual employee feel welcome and part of the team.
  • Listen. Casual employees who are not in the business every day can provide you fresh-eyes insights.

The best casual employees who want to work and who want their time with you to count for something. Since we hire, train, motivate and fire we can influence this.

11 likes
Newsagency management

Is the new Australia Post ship direct to China shop a breach of competitive neutrality?

Australia Post has opened a shop in Chatswood NSW where shoppers can select items for direct to China shipment. The store is aimed at Chinese personal shoppers, providing them an easy ship service that other Australian retailers struggle to achieve thanks to Australia Post inefficiencies for online retailers.

This is where I wonder if Australia Post is breaching competitive neutrality obligations it has as a government owned business. It appears to be giving its own business benefits that it does not give other retailers chasing online sales.

From Treasury:

Competitive neutrality requires that government business activities should not enjoy any net competitive advantages simply by virtue of public sector ownership. This allows market competition to drive the efficient production of goods and services by the lowest cost business.

This latest Australia Post, like so many in their corporate stores, leverages their government ownership and protection for competitive advantage.

The other issue here is the direct to China route opened for selling baby formula, product that can be challenging for Australian families to buy from Australian supermarkets. This is another aspect of this new Australia Post business that warrants discussion.

I am grateful to a regular visitor to this blog who pointed me to the story. Their concern related to the milk issue and the evolution of Australia Post – that baby formula is in short supply in particular.

Australia Post is straying further from its charter, leveraging its government ownership and protection to compete with commercial businesses.

The federal government listens to the Murdoch family when they complain about government owned ABC  commercial enterprises harming their commercial interests, why do they not listed when small business newsagents and other retailers complain about how the government owned Australia Post leverages its protection and government ownership to hurt them? Because small business only matters at election time.

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Australia Post

The extra step is worth it in the newsagency

I was thrilled to see the royal wedding magazine counter pitch at one of my stores Thursday just passed. Sure, the magazine placement for impulse purchase of what we had available was good. It was the wedding cards next to them that excited me. This placement is all about maximising the impulse purchase opportunity within the theme of the broader placement.

Success in our businesses today is more about these small steps, many of them, pursued relentlessly.

What you pitch at the counter is key. It needs to be relevant, fresh, engaged and regularly changed.

6 likes
magazines

News Corp. papers continue pressure on Tatts and small business newsagents with Lottoland report

The Weekend Australian today runs what to me reads like another Lottoland press release, continuing the News Corp. support for Lottoland.

Dirt campaign, really? What Tatts did is provide newsagents with resources to use if they wished, resources that reflected what Lottoland offers in terms of products. Tatts did this at the urging of lottery retailers. Click here to see part of the Tatts campaign. This is hardly dirt.

In the article, there is also mention of the Lottoland focus on ALNA, the body representing newsagents nationally in the fight against the Lottoland betting business.

Mr Brill earlier this month said he believed the government had been misled into believing that ALNA represented the views of 4000 newsagents nationally, when its membership was 707 paid members.

ASIC documents, he said, raised questions about ALNA’s ability to operate as a going concern, let alone to represent the interests of its members.

“Rather than address the shocking state of its financial affairs, ALNA has inexplicably taken part in a $5m lobbying campaign to convince the government to ban online lottery betting, which will leave newsagents at the mercy of a Tabcorp monopoly,” the Lottoland chief said.

All the money in the lobbying campaign was spent prior to the $11 billion merger between Tatts and Tabcorp, which was completed late last year.

In a letter to NSW Racing Minister Paul Toole, also obtained by The Australian, Mr Brill says Tatts had funded a $5m national campaign to eradicate Lottoland as a competitor and to preserve its market power.

Lottoland is the company that launched chef in Australia attacking newsagents, all newsagents, mocking us, belittling us, all to sell what was pitched as a lottery product when, in fact, it was a betting product.

While I can no longer find the first ad they aired as it is no longer on YouTube, this one is still available:

They ran their ads mocking newsagents relentlessly. We were their first and prime target for more than a year. Back then there was no talk of wanting fairness for Australians or offering of support for newsagents. No, they only did that when federal parliament got closer to banning their model.

I complained to the advertising standards council and ACMA about their ads, without success. It think there was a standards issue with their actions. There was success by others against Lottoland on standards.

The report in today’s paper reads like it was written by the Lottoland PR people as it lacks genuine reporting and it lacks balance in my opinion.

The NSW Public Lotteries Act says a licensee has to be of “good repute, having regard to … honesty and integrity”.

Disciplinary action can include sanctions and suspension of licences. Tatts subsidiary NSW Lotteries Corp holds three licences in NSW.

Lottoland, which takes bets on overseas lotteries, offered news and lottery agents across Australia a profit-sharing arrangement, under which newsagents would receive 20 per cent of profits generated from every bet on overseas lotteries that they referred to Lottoland.

Where is the question of integrity and honesty in terms of Lottoland and what they have done to the newsagent channel. For most of their time in Australia they waged a successful campaign turning traffic away from newsagency businesses. Where is News Corp. on this? Why is this not a story?

Non Australian tax paying Overseas betting agency wages war on small business family newsagents.

Where is that headline in the News Corp. newspapers?

The Lottoland PR machine is good. It has the right connections and it has apparent easy access within News Corp., which itself could benefit from investigation. It is being aided and abetted by state based VANA and NANA support. As I noted yesterday, this maintains a decades-long split in our channel.

While federal politicians go through the legislative process, lottery retailers need to be focussed on their over the counter pitch.

My view that newsagents have nothing to gain from a relationship with Lottoland has not changed.

But back to business. On October 11, 2016 I suggested on this blog ways lottery retailers could, through their actions, push back on Lottoland. here they are again as I think actions over the counter are what are needed still:

  1. Ensure your lottery customers receive excellent customer service every time. Excellent customer service is:
  2. Always smile.
  3. Never sit behind the counter.
  4. Never charge a credit or debit card surcharge.
  5. Always have the youngest person working at the lottery counter.
  6. Provide free breath mints at the counter for staff.
  7. Provide hand sanitiser for staff and customers to access at the counter.
  8. If anyone behind the counter wears reading glasses, take them off when talking with customers – do not leave them on and look over them.
  9. Blokes should not wear cardigans or jumpers such as what we see in the Lottoland ad.
  10. Be cheerful when paying out a prize on tickets purchased elsewhere.
  11. Be cheerful when people say the same thing over and over. The alternative is having no one in your shop at all.
  12. If you sell candy of any sort, every so often offer a free tasting. Look for more ways to add value to the shopper visit.
  13. In winter offer free soup at lunchtime.
  14. In summer offer access to cups and filtered water.
  15. If you are on the high street, have a bowl of water for dogs.
  16. Celebrate all wins in-store on your noticeboard as well as on your business Facebook page.
  17. Run a second chance draw and actively encourage every customer to engage with this. Be generous with the prize.
  18. As an alternative for a second chance draw, host a BBQ event in the shop for the prize draw. Di this once a year, quarterly or six monthly with the prize commensurate with the frequency and business size. For example, in a shop with $250,000 in lottery commission, second chance draw prizes should value at least $10,000 a year. In fact, if it were my business, I’d be more likely to go with $24,000, $2,000 a month. Yes, you have to be that bold I think.
  19. Establish a community noticeboard and welcome free notices. Somewhere on the board have a subtle sign: Your support of this business helps us support your community.
  20. Share links to news reports about data security breaches by hackers with comments like: shopping in-store is safer or Our shop is a hacker free zone. Print the stories and place them on your community noticeboard.
  21. List every local community group you support on the noticeboard with a certificate.
  22. Thank community groups you support with a note on Facebook like: We are grateful for the opportunity to support the work of xxx community group.
  23. Ensure your staff understand what Lottoland is and isn’t and are able to explain why purchasing lottery products from your business is better for them and the community.
  24. From out the front of your shop make sure it looks appealing to passers-by.
  25. As people step into the shop make sure the pitch is fresh and enjoyable. Get rid of anything that looks or feels like an old-style newsagency.

All newsagents selling lottery products need to urgently ensure their businesses look nothing like the Lottoland depiction. You have to distance yourselves from the Lottoland depiction.

This work is urgent. No one will do it for you. Tatts appears asleep at the wheel on Lottoland. Or, as I suspect, they like the idea of educating people to move online.

31 likes
Competition

NANA weighs in on Tatts move on newsagent commission

NANA sent out this email earlier today. I’ll let it speak for itself:

Lotteries announcement – no surprises – let’s watch the leopard change its spots
The announcement earlier this afternoon from Tabcorp/Tatts Group Lotteries comes as no surprise. The competitive pressure caused by alternate online wagering products, in NANA’s opinion, is having an impact on the shoddy treatment that Tabcorp/Tatts Group has dished out to lotteries franchisees for too long.

Remember, Tabcorp/Tatts Group is currently and has been for some time, directly competing against lotteries franchisees in the online space. Their 31 December 2017 financial reports emphasise they had already achieved 16 1/2% of total sales online. There is every likelihood that figure is now higher as their attempts to redirect sales to online continue.

NANA is not sure how “the Lott” can do anything regarding a remuneration model. “the Lott” doesn’t have any commercial relationships with Newsagents in NSW and ACT. “the Lott” is a branding exercise. In NSW and ACT your lotteries franchise is with NSW Lotteries Corporation Pty Ltd.

Just about every day the outlet survey program interrupts your business and raises often insignificant and almost pointless matters which require correction. NANA received a referral from a Member Newsagent today. His shop was visited by a NSW Lotteries area manager on the day before a site survey inspection. The area manager said all was good. The survey resulted in a breach notice. If the full time staff of NSW Lotteries cannot get things right, why should Newsagents then be disadvantaged? The survey staff are not Newsagents or lotteries agents. Many appear to be part-time students or backpackers. NANA recently had cause to request that one surveyor be taken off the account – they turned up in joggers, tracksuit pants, a t-shirt and baseball cap. The only thing missing was the “hoody”. The same surveyor refused to correctly identify themselves. Surveyors are taking photographs of your shop which are in direct contravention of the method specified on Retailers Web. Their habit of taking a panoramic photograph from each of the corners of your shop gives them a total floor plan. This is a security issue. It is also in direct contravention of the stated standard from NSW Lotteries. They know it, NSW Lotteries know it, but nothing changes.

The strong identification by Tatts Group of one newsagency group is clear evidence that the “quid pro pro” for blindly supporting Tatts Group’s $5M campaign to deny Newsagents of another income stream is being delivered. Unless you as a lotteries outlet are prepared to turn your terminal off or starve Tatts Group of income from sales, collective bargaining under the guise of an ACCC endorsement is a ruse.

Neither Tatts Group Lotteries, Tabcorp nor NSW Lotteries Corporation Pty Ltd creates public infrastructure like hospitals, schools and sporting groups. They bought a license from the NSW Government. They pay a license fee. If the NSW Government held onto the business themselves (like in Western Australia) they would still have the income. License fees are paid and the NSW Government accepts fees into consolidated revenue and then it decides how to spend the money, the same way as it decides how to spend any other money it receives. They could be using the money for anything, there is no way to tell.

Tatts Group and the other entities may donate money to good causes. That is different to what they claim. If they do donate, that’s good news.

How much aggro have the recent changes to Powerball caused you? They were warned but appear to have done nothing in advance to address obvious concerns raised by Newsagents..

How does a leopard suddenly change its spots.

NSW Lotteries Corporation Pty Ltd could have extended the moratorium on selling lotteries products in chain supermarkets. They have been asked to extend it by the NSW Government as a show of support for Newsagents and other lotteries outlets. There has not been an extension.

NANA looks forward to working with Tabcorp/Tatts Lotteries and NSW Lotteries Corporation as we enter a new age of positive engagement. NANA also looks forward to working closely with VANA, our sister organisation in Victoria as we work together to ensure that the largest combined block of Newsagents in Australia get a fair go from the lotteries franchisors.

1 likes
Competition

New remuneration model for lottery retailers

The Lott communicated to newsagents today about work on a new remuneration model. ALNA has communicated on this too:

Dear licensed lottery outlet owner,

the Lott and ALNA including the LRA are working together on a new remuneration model 

For more than a century, Australia’s official licenced lotteries have forged a close working partnership with valued small business owners, like you, across the country.

A mark of trust 

During this time, your customers have come to know and trust your local lottery products. In Australia, State and Territory Government’s decide whether or not to issue lottery licenses. Analysis is done by each individual Government to determine the most sustainable structure, and what is in the best interest of the community before awarding lotteries licences to organisations that have a demonstrated track record of conducting lotteries in line with strict regulations and community standards.

More recently, Australians have come to appreciate how the Lott – Australia’s Official Lotteries play an important role in helping to support Australian communities with over $1.1 billion available for hospitals, schools and sporting groups. Australia’s Official Lotteries also support Australian small businesses with over $340 million in commissions paid to retailers last year.

Our shared future 

The Lott have advised their focus remains on how we can work more closely with our retail network to forge a stronger future. They understand there are concerns that need to be addressed and actions that need to be taken and that’s why the Lott are committed to working alongside our retailers and industry bodies, such as Australian Lottery & Newsagents Association (ALNA).

In conjunction with ALNA (Australia’s only ACCC authorised national lotteries industry body), we are well progressed with a comprehensive and holistic review of the remuneration received by our retailers, including commissions across retail and digital channels, fees and other future-reward mechanisms.

The Lott and ALNA are already in discussions and have our next meeting scheduled on 4 June 2018 to review and discuss a proposed new model. We look forward to seeking feedback from and keeping our retailers informed through regular updates on the progress with these key initiatives.

With the Lott’s portfolio of games continuing to grow and evolve, they see a great opportunity for our retail network to continue to share the benefits of being part of Australia’s official lotteries.

I look forward to updating you again soon. In the meantime, please continue to email membership@alna.net.au or call 02 9978 3400 to share your thoughts and questions.

Warmest regards

Adam Joy

Chief Executive Officer

4 likes
Lotteries

Broken newsagent representation as VANA and NANA continue to pitch for Lottoland

State based associations VANA and NANA are pitching for Lottoland as the company considers a High Court challenge to the parliamentary threat to its ability to trade in Australia as News Corp. outlets reported.

Victorian Association for Newsagents general manager Chris Samartzis and Newsagents Association of NSW and ACT chief Ian Booth both support Lottoland. They say the legislation before parliament will stop increased competition in lotteries, hurting small businesses.

“It will create a monolithic monopoly in Australia, which is not in the interest of small business,” Mr Booth said.

That Aussie newsagents are not represented by a single voice on national issues weakens representation in my opinion.

10 likes
Newsagent representation

Lost Herald Sun sales yesterday

The distribution newsagent did not provide the royal wedding insert for the Herald Sun yesterday. Time was wasted chasing. Customers were frustrated, and bought their Herald Sun from supermarkets in the same centre. They don’t have their newspaper supply meddled with by a petty minded distribution newsagent.

It is experiences like this that move one closer to quitting papers from the business.

10 likes
Newspapers

Pitching the Who Royal Wedding collector’s edition

We have hit facebook with posts promoting the collector’s edition of Who tomorrow. Looking at the titles and what I know so far this will be a hit. hence the social media marketing today and the plan to pitch at the counter tomorrow.

Given the regularity of weekly magazine shopping this post and another for New Idea Royal Wedding coverage are important if we are to get additional people in.

5 likes
magazines

Ideas to help you turn off, relax and get creative

Coming up with fresh ideas to move your retail business forward can be a challenge. Sometimes, retailers and retail managers experience a block, like writer’s block.

The ideas here are designed to help you clear this blockage and tap into fresh ideas for your retail business. By engaging in activities far removed from the retail business you give your brain a chance to process a challenge subconsciously.

Turn off, relax, unwind and find fresh business ideas:

  1. Turn your mobile phone off and go and see a movie from your favourite genre.
  2. Go to a music concert for a group you love. Let your hair down. Sing along at the top of your lungs.
  3. Go to a comedy show. Laugh out loud.
  4. Go for a walk in the forest. A long walk. Touch nature. Sit a while and soak it all in.
  5. Go and sit in front of water, preferably an ocean and look out to the horizon.
  6. Lie on your back at night time and look up to the stars. Think about out there and the bigger universe.
  7. Shut yourself in a dark room and put on your favourite music and sing along.
  8. Try yoga, even if you have never done it before.
  9. Try a sensory deprivation tank.
  10. Light some incense, put on some relaxing music and meditate inwardly, shutting out the world.
  11. Have a therapeutic massage.
  12. Exercise at the gym, run or swim. Work up a sweat and get lost in exercise.
  13. Read a novel from cover to cover without interruption. Choose a work of fiction you are more likely to get lost in.
  14. Do yard work, things you have been putting off for a long time.
  15. Go for a long drive, away from work and home. Get to somewhere you have never been before.
  16. Have a romantic dinner with your partner at a place where you have never been before.
  17. Cook a complex meal that you have never cooked before.
  18. Bake a cake you have never cooked before.
  19. Take an unexpected day off and treat yourself to guilty pleasures.
  20. Buy some lunch and sit outside your retail store, across the mall or across the road and eat.
  21. Write a fictional short story.

These ideas are about you getting lost in experiences which are unrelated to your business. By getting lost, ideas have a better opportunity of surfacing, solutions have a better opportunity of making their way out.

Scheduling time to nurture yourself with ideas like those noted above could help you become more productive and creating for the business.

While the activities should be enjoyable, the business stands to benefit from greater creativity and more focused mental energy.

Have fun and let the great ideas roll!

23 likes
Newsagency management

You can add value anywhere

When I picked up my coffee yesterday I got a reminder that about value-add. The art on the cap is a small thing, one which made me smile because of its clever placement.

Coffee shops value-add all the time with art in the froth on open cups, small cookies with each drink or a small chocolate.

While they have margin in coffee pricing to enable them to do this, it is a differentiator and that is what most of them are going for when they do it.

In retail businesses in the newsagency channel there are plenty of value add opportunities such as free wrap, bonus deals, free delivery and more.

Adding value to the everyday items people can buy elsewhere is vital today to differentiate our businesses. It is most valuable when then shopper pauses to notice and appreciate the value add.

4 likes
newsagency marketing

The toys opportunity for newsagents grows

Toys R Us Australia has been put into voluntary administration. This is on the back of the closure of the US business of the same name but different ownership structure.

What I wrote here on January 20 this year is truer than ever: the Toys opportunity for newsagents is excellent this year.

Toys set to be strong in 2018 for newsagents
The toy category is set to be a strong category for newsagents in 2018 with more newsagents taking it on and with more suppliers prepared to sell to our channel than in the past.

Toys today are broader in their appeal than ever before, especially bad games, which experienced double digit growth in 2017.

While a few years ago it seemed that games were in trouble because of digital disruption, they have come into their own thanks to clever invention of new products and recasting of the appeal of some traditional products, such as Monopoly.

Taking on a local toy shop competitor is possible for newsagents. It takes knowledge, focus and commitment. This is especially true if you focus on niche, special interest, opportunities.

As a guide, toy revenue could easily be equal to 50% of your greeting card revenue. I have determined this base benchmark based on data I have seen from more than fifty newsagency businesses.

If you are not in toys, consider it. The right toy product can attract new traffic across several valuable demos.

I know from my work with newsXpress that there are suppliers who do not usually deal with newsagents who are keen to engage with groups of stores. I expect people in other groups will tell you the same. I also know of newsagents who have given over more than half their floorspace to toys, and are enjoying excellent new traffic as a result.

This opportunity is real. For sure there are challenges and complexities. However, there are people who can help you follow the opportunity for success.

7 likes
Newsagency opportunities

Phil Taylor closing at the end of this month?

I have been told by two sources this afternoon that card and wrap supplier Phil Taylor is closing at the end of this month. Word has got out as staff have been advised. This is sad news for them, tough, too.

There were indications of challenges when Henderson Greetings picked up the local representation of products from Paper Rose, successful publisher of ranges such as Designers Guild, Avocado, The Art Group, Mozaic, Artisan, Daisy Patch plus more.

While this is sad news, if true, for those working for Phil Taylor, it is equally challenging for other card companies as well as card retailers. We must all recalibrate our businesses when changes occur, even changes in supplier businesses not core to our operation.

Card and wrap remains a strong category for our channel with newsagency businesses accounting for close to 30% of all retail sales.  I think we can grow this percentage by being more engaged ourselves in our own businesses rather than expecting our suppliers to do everything for us.

The current trend is flat to modest, 2% – 4% – year-on-year revenue same-store growth in this category in newsagencies. While some are enjoying double-digit growth, they are balanced baby others experiencing double-digit decline, and this brings the channel average down.

Keys to growth, in my view are shop floor engagement inside and outside the card department, out of store engagement and focus on adding value to the card shopper experience.

Too often, newsagents do not engage with the category in a meaningful way. Too often they expect their card supplier(s) to do all the work. While this was okay in the past, it is not okay today.

The newsagents I see enjoying double-digit growth are deeply engaged with the category, running a card offer equal to or better than the truly specialist card retailers. Any newsagent can do this. however, it takes change in everyday operation and engagement with cards to be a destination focus of the business.

Less choice in suppliers benefits big business. This is what we must push back against. we need more Australians thinking of newsagencies first as the place to buy cards. Once way we can do this is to grow the card buying population … however, that is a topic for another time.

In the meantime, we’re thinking of the Phil Taylor family.

9 likes
Competition

Strong royal wedding interest

The royal wedding is popular with many who received magazines today with wedding content having sold out. Those receiving top-up or initial supply of wedding issues Thursday (as not all newsagents received wedding issues today) will need to promote. We know from decay data that 60% – 75% of weeklies sell on a Monday. This week we need to change that and drive a bump Thursday. Achieving this requires us promoting outside the business, giving people a reason to return.

5 likes
magazines

How to attract new shoppers to your newsagency business

New shopper traffic is vital to every retail business for if all you see is the same shoppers then necessary growth will not be achieved and growth is necessary with rent, wages and overheads increasing every year.

The big question is how to attract new shoppers?

There is no easy answer. In fact, it is hard work. It is also work that is not unique to our channel. All retailers have to do this work, every day.

In my own  businesses, the question we ask every day is what are we doing today to attract new shoppers to our shop. This question is not posed to distract us from maintaining what we do and remaining also focussed on the valuable core of the business.

All of this is a preamble to one example of attracting new shoppers. This is what we are doing in one of my shops right now. This shop is in a big Westfield centre. we have a big Harry Potter display;ay with products from multiple suppliers.

We chose Harry Potter because we know that Australians do hundreds of thousands of Google searches every month for Harry Potter products, information and other reasons.

So, on the lease line, facing into the mall, we established this display. Right away it was a hit. People walking across, and shopping. Here is that display, from Saturday morning:

Video: May 19, 2018.

Now, for those who look for any reason to nit-pick: I am not saying this is a destination idea. Nor am I saying you must do this. Nor am I saying that this display is all you do. Nor am I saying this will work everywhere.

This Harry Potter display is an example of an approach, an approach that is working in my business and plenty ours, an approach whereby we leverage a popular brand to attract new shoppers.

Some brand, character and licence focussed ideas work better than others. The key is trying new things, every few weeks. Constant motion is a core message here. Acting based on real and current data about what people are looking for is also key.

I am fortunate to have access to search data thanks to a commercial service I pay to access.

Now, some will wonder – what does Harry Potter have to do with being a newsagency business. Nothing really, but that does not matter. The channel the business identifies with is not as relevant today to what we choose to sell compared to a new years ago.

The new traffic attracted is valuable as these shoppers browse the business and purchase in addition to the category that attracted them to the shop.

The model of acting to attract new shoppers is the key message here. In the newsagency channel especially I see it as mission critical.

16 likes
Newsagency management

A Twitter wedding

Twitter is leveraging the royal wedding to show off its platform not only for serving individual tweets but bringing together coverage for what is an international event. What they will be doing later today shows how far this platform has come and, through this, challenge the relevance of newspapers for reporting news, which is usually old news.

The image is in a pitch I received from Twitter by e mail as well as in my Twitter feed.

1 likes
Media disruption
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