What’s my newsagency magazine space worth now?
I noticed WHAT’S IT WORTH NOW?, this small format magazine our shelves yesterday. We received two copies – the first time we have had the title.
Magazine distributors should not be able to send a new title (to us) without our permission. Maybe in the past but not now. The trading terms of yesterday year do not apply today … they don’t work today.
Since we carry the financial obligation, pay for the retail space, pay for the labour and pay to return stock that fail, we should not be sent any new title unless we agree.
T2020 is evidence that the newsagency channel has cha need significantly. Magazine distributors need to realise that they are now dealing with a more commercially focused newsagency channel. Abusing a system based on out of date practices does not cut it any more.
Yes, many titles will not get onto shelves because newsagents will say no. The fault for that lies with magazine distributors who even today distribute hundreds of titles that are loss-making for newsagents.
Whether I would have taken this title or not is not the point – given my investment in the title I ought to have been asked. For the record, I’d have said no: it’s too small, too expensive, on sale for too long and not something I can make enough from to take up a pocket.








