A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The partworks collector

james_bond_4.JPGI received a call late yesterday from an avid collectorof the James Bond car series. He found me through a Google search and landed at this blog. We talked for fifteen minutes or so about the challenges associated with buying partworks – through a newsagency versus via subscription. He has purchased through two newsagencies in Melbourne.

With one part of the James Bond series, the case is damaged. Now that the backing card is no longer provided it is difficult to maintain the product to the quality a collector expects.

I enjoyed talking with an avid partworks collector – it was a privilege to access his insights and learn of his experiences.

The conversation highlighted the considerable difference in service between newsagencies. Partworks are exclusive to newsagents, we ought to respect them with amazing customer service. If a newsagent is not interested in delivering such service they can choose to not receive any partworks.

The conversation also highlighted the value of a collector. This gentleman wanted each partwork issue to be available in pristine condition when purchased. Fair enough I think given the total amount invested in the series. This is why newsagents in the partworks space need good processes to protect the collections – down to using removable labels rather than permanent labels some use. Small points like this matter.

I know I bang on here about partworks – the commercial data is proof that they are financially rewarding across multiple categories in newsagencies.

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