Month: November 2007

This is the new magazine feature display at one of our register points created by our team at Forest Hill. They have brought together a good range of Christmas themed titles from a variety of categories including food, craft and home/living.

Since we do not have a shelf displaying magazines along the counter, this stand is our main magazine impulse purchase opportunity at this counter. It is proving to be valuable space for us.

By displaying this range of magazines we not only connect with Christmas shopping – which is well under way – we also demonstrate the breadth of our magazine range – something we take every opportunity to achieve.

We change this stand every 7 to 10 days – Christmas titles will get two shots.

Kudos to the folks at Handle magazine for placing their latest issue in a resealable bag. This way, browsers can browse the magazine and the accompanying DVD package and put it back into the bag.

At least the facilities are there to keep the product merchantable – as opposed to the many other magazines in sealed bags which are ripped by browsers wanting to try before they buy.

It is good to see a publisher attuned to the needs of newsagents and their customers and prepared to try alternatives.