I am often contacted by newsagents and would-be newsagents through this blog asking how to create the displays I write about. The most common question relates to the counter displays and that newsagencies don’t have this space.
The photo to the left shows the display currently on-show at our Frankston newsagency. This is a space we created. Previously we had a gum display here. Now we have a smaller gum display to the side – without any negative impact on sales.
The backing for the display is a small board of MDF resting in front of the register. This could easily be a small piece of slatwall. The MDF board gives us the backing necessary to create a display our customers will see when approaching the counter.
In terms of collateral for this space, we can use material supplied by publishers – posters and cover run-ons – or create our own by copying covers.
The display materials are not as important as title selection. It is crucial that the title promoted works with your customers as an impulse purchase. It took us several months of trial and error at Forest Hill to get the title selection right. We are still fining our way at Frankston.
While I like most about this premium counter space is that it is mine. No supplier paid for it. No supplier can demand access to the space. I can use this to build the performance of my business.
Any newsagent can create this space in their newsagency. This bit of MDF is more useful, with the right title, than a more professional (and expensive) piece of fixturing.
Thanks for sharing your ideas and experience. Am finding it really helpful and am improving my displays and ideas everyday!
thankyou for the idea so simple but effective
Thanks Kellie and B. The key thing about display opportunities is to have a go, make mistakes and learn. This is how this display evolved.