Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from May 2010

Why the iPad is not an ideal home delivery device

May 31st, 2010 · 1 Comment

The Apple iPad in its current form is not ideal for assisting with newspaper home deliveries.  The GPS is not accurate enough nor the update speed fast enough for what would be needed in a suburban newspaper distribution situation. Also, the only sat nav facilities in the iPad are for Google maps, not Melway or […]

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Tags: newsagent software · newspaper home delivery

Why would you buy a newsagency today?

May 31st, 2010 · 12 Comments

I am often asked by people looking at buying a newsagency why they should given the issues and challenges discussed here and elsewhere. In my view, a newsagency represents a good investment and offers good opportunities, plenty of upside – despite some challenges presented by out of date practices.  The value in theupside is why […]

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Tags: buying a newsagency · Newsagency management · newsagency of the future · Newsagency opportunities

Check your Master Chef allocation

May 31st, 2010 · No Comments

With issue #2 of Master Chef magazine just around the corner, newsagents who expect to sell plenty of copies should check with Gordon and Gotch on the planned allocation.  Given that many newsagents did not get addditional stock and that allocations will be based on actual sales, getting now for additional stock would make sense. […]

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Tags: magazines · Newsagency opportunities

Better Homes and Gardens sells well at the counter

May 31st, 2010 · No Comments

In addition to our in-location display we promoted the latest issue of Better Homes and Gardens at our main counter over the weekend with tremendous success. Weekend shoppers dropping for a newspaper or lottery ticket were our target and it worked.  It was terrific seeing this in action first-hand.  We restocked the display Saturday afternoon […]

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Tags: magazines · visual merchandising

Woolworths / Safeway decline to support World Cup promo

May 30th, 2010 · No Comments

Woolworths ( and Safeway) supermarkets will not be participating in the World Cup Soccer Flag promotion with The Sunday Age (and the Sun Herald?) today. I am not sure of the reason for Woolworths not participating and don’t really care.  This provides another opportunity to reinforce the difference between a newsagency and a supermarket for […]

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Tags: Newsagency opportunities · Newspapers

Still no sign of my iPad

May 30th, 2010 · 4 Comments

It is frustrating hearing from and reading about people who bought iPads from Apple stores on Friday and yesterday.  My desk has several iPad attachments, as the photo shows, but it lacks the device.  The Apple website still says my iPad will ship by June 7.    My frustration is heightened by reports that TNT has […]

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Tags: Media disruption · Ugh!

News coverage on the Modern Award

May 30th, 2010 · 1 Comment

I have done a couple of media interviews over the last week on the Modern Award – one for background material to help the journalist understand where newsagents sit in the mix of the changes.  Some of what I have written here has been picked up.  We have a long way to go to sort […]

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Tags: Newsagency challenges

British magazine display drives sales

May 29th, 2010 · 1 Comment

The British magazine display which we ran at the front of our newsXpress Forest Hill store for a week delivered an excellent sales lift – making the space and time allocation well worth the effort.  My sense is that it also drew browsers into the store since we were showing ourselves as carrying more than […]

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Tags: magazines

Promoting free coffee with New Idea

May 29th, 2010 · No Comments

We gave over a couple of pockets to promote the free coffee available to readers with New Idea this week.  The simple display with an A4 poster worked well for us, delivering strong sales. Given that some customers will choose between a few titles, promoting a value proposition like the free coffees can help guide […]

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Tags: magazines · visual merchandising

Puzzler Arrowords sales collapse for us

May 29th, 2010 · 24 Comments

The latest issue of Arrowords from Puzzler has not performed at all.  Yesterday morning, I returned everything we had received after leaving the title on the shelves for six weeks to achieve at least something. We also supported title with a co-location promotion in with our women’s weeklies titles for a week. This is where […]

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Tags: magazine distribution · magazines

Lying to get your business

May 28th, 2010 · 4 Comments

Some sales representatives who call on newsagents will do anything to get you to buy their products or service.  Newsagents would know who I mean – they are the sales people who try and win business by lying about the competitors.  It’s their point of difference.  I am talking here about outright lies and not […]

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Tags: Ethics

Newsagency of the Future workshop – Cairns date added

May 28th, 2010 · 1 Comment

I have scheduled a Newsagency of the Future workshop for Cairns on July 1, 2010 @ 10am following contact from Cairns area newsagents.  Bookings can be made here. At all of these sessions we will discuss how new technology like the iPad will impact on newsagencies, how newsagents are reinventing their businesses and attracting new […]

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Tags: newsagency of the future

MediaWeek podcast: magazines

May 28th, 2010 · 2 Comments

I was fortunate to participate in a podcast for mediaweek magazine yesterday.  Hosted by Brendan Wood and James Manning (Publisher of mediaweek), I appeared along with Erica Bartle of the Girl With a Satchel blog. The hour long podcast was a terrific discussion about magazines.  We covered the Master Chef launch, the bundling of magazines […]

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Tags: magazines

Where is my iPad?

May 28th, 2010 · 5 Comments

It sucks that I preordered and prepaid for my iPad but now have to wait another week.  Apple has teased me by shipping all extra bits but not the iPad itself.  Ugh! I could have stood in line overnight but I figured I’d trust their online process.  I’m not happy that people who bought after […]

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Tags: Media disruption · Ugh!

Promoting Better Homes and the chook cookbook

May 28th, 2010 · 3 Comments

We are promoting the latest issue of Better Homes & Gardens at the counter this week as well as with this in-location display.  It gets the prime counter location thanks to the chook cookbook of the cover.  We decided on the in-location display to maximise sales in the first week of the on-sale. We plan […]

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Tags: magazines

Catching customers as they leave

May 28th, 2010 · 1 Comment

This photo shows the rear of the display promoting the latest issue of the Australian Woman’s Weekly.  Click here to see the front.  Promoting the title on both sides works for us as we get shoppers as they enter and leave the main women’s magazine aisle. One thing ACP does well is provide good marketing […]

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Tags: magazines · visual merchandising

ABC launches iPad app

May 27th, 2010 · No Comments

The ABC has launched it’s iPad app today.  The Age has a good wrap up of what is on offer.  It all looks pretty exciting – the various screen shots show that the app coveras a variety of ABC offers.  That it’s free will see good early adoption. While we will see plenty more announcements […]

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Tags: Media disruption

How to create your Newsagency of the Future

May 27th, 2010 · 14 Comments

I am speaking at a series of workshops next month on How to create your Newsagency of the Future.  After months of planning I am pleased to be finally able to announce the details of this important workshop series for newsagents. The announcement is timely with the launch of the Apple iPad tomorrow since part […]

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Tags: newsagency of the future · Newsagency opportunities

Damn those Uncle Tobys’ Oats!

May 27th, 2010 · 5 Comments

The free pack of Uncle Tobys’ Oats in every copy of the latest issue of the Australian Women’s Weekly makes the magzines lop-sided and bent.  The product does not look as good as it usually does as result.  We had to hide some stock at the bottom of the stack it looked that bad.  The […]

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Tags: magazines · Ugh!

Promoting the Australian Women’s Weekly everywhere

May 27th, 2010 · 4 Comments

We are promoting the latest issue of the Australian Women’s Weekly on one of our ACP basket builder stands at the entrance to our main women’s magazine aisle. This display is also seen by everyone entering the shop and shoppers as they move from the newspaper stand to the counter. We are also promoting AWW […]

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Tags: magazines

That’s Life and the $30,000 in prizes

May 27th, 2010 · No Comments

We are promoting the latest issue of That’s Life magazine out the front of the newsagency in the mall.  The Deal or No Deal tie-in promotion is strong – we know this from past experience with similar promotions. We have located the stand promoting That’s Life next to the entrance to our main lottery counter […]

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Tags: magazines

Melbourne’s ethnic press

May 26th, 2010 · No Comments

Upstart (a magazine for emerging journalists) published a terrific profile on Melbourne’s ethnic press two weeks ago. Regulars here would know I’m a fan of ethnic newspapers because of growing sales and their tremendously loyal customers.  You can’t ignore double digit growth.  I’d happily extend the raneg of ethnic titles in any oy my newsagencies. […]

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Tags: Newspapers

Newsagency software on the iPad

May 26th, 2010 · 7 Comments

Quietly, over the last few days one of team from Tower Systems has been playing, like a kid in a candy shop, with our Point of Sale software on the yet to launch Apple iPad.  Using some smart technology we have been able to gain a good feel for the iPad as a management tool […]

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Tags: Media disruption · Newsagency opportunities · newsagent software

Closer to uderstanding Bill Express cash merry-go-round

May 26th, 2010 · 2 Comments

Banking Day has a couple of excellent reports from yesterday and last week on the latest from the investigation into the collapse of the company being held in the Supreme Court of Victoria.  Each day of the hearing has shown that newsagents were just a small part of a major financial scam. Bill Express funded […]

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Tags: Bill Express

Slow Cooked taps into Slow Cooker

May 26th, 2010 · 2 Comments

Noticing the success we have been enjoying with ACPs Slow Cooker title, one of our team members ordered a few copies of the Slow Cooked mini cookbook.  This is a terrific initiative.  We have placed the title with the Slow Cooker title – chasing the impulse to the impulse. 0 likes

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Tags: Newsagency opportunities