We are finding some space for promoting featured magazines in our temproarily downsized newsagency.
While not quite what Connections would want, we are using a display unit next to Top Gear to promote the current issue. We are co-locating Top Gear in toward the front of the store passed by all customers.
This promotion of Top Gear is also selfish in that it clearly signposts the car section of our magazine department.
Well, if a mag comes in an envelope that is taped shut, is it really worth promoting?
I’d be surprised if ours survived without being torn open and wrecked.
It’s just as bad, if not worse, than bagging.
Agreed Y&G, I’d say worse than bagging. Top Gear is getting into a very bad habit.
I agree (and my sales history also agrees) that bagged issues of mags are less saleable than issues which can be browsed, generally speaking. On the other hand, a magazine offering good extras to the reader appears to sell better. If the freebies are not somehow attached to the magazine (with either card cover, carded insert, plastic wrap or a paper wraparound), then what is the alternative? The publishers want to entice readers to make a purchase by adding a bit extra to their offer, and newsagents want the magazine to be accessible, appealing and (most of all) to ‘pull it’s weight’.
Is there an alternative way for publishers to offer extras with each sale of their magazine while ensuring each copy is accessible, appealing and cost effective for agents?