Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from August 2011

Express Publications seeks to appease newsagents

August 31st, 2011 · 6 Comments

Responding to newsagent concerns about magazine related cash flow, Express Publications yesterday announced to the newsagency channel that from September 7, 2011 their titles will have four weeks on-sale and be distributed in the first half of the month where possible. This is a significant move by Express, one I am sure newsagents will welcome.  […]

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Tags: magazine distribution · magazines

Herald Sun newspaper covers front page news headline

August 31st, 2011 · 4 Comments

Just like the Courier Mail, the Herald Sun has an ad stuck on the front page, covering part of the main news story of the day. This ad placement, covering news, shows how News Limited treats news when there is a buck to be made from advertising. Some customers were angry yesterday, directing it at […]

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Tags: Newsagency challenges · newspaper masthead desecration · Newspapers

The obligatory street directory promotion for Father’s Day

August 31st, 2011 · 5 Comments

While satellite navigation devices are ubiquitous, there is still a marketplace for street directories, especially at this time of the year as Father’s Day gifts. The team at one of my stores has put together this excellent display promoting the Melways Street Directory. While sales of printed street directories are not what they were a […]

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Tags: Gifts · Opportunistic retail

Promoting 30 Days of Fashion

August 31st, 2011 · No Comments

We are promoting the 30 Days of Fashion campaign by ACP Magazines with this high profile aisle-end display facing out into the shopping mall. I like the display as it promotes the overall campaign while also giving appropriate attention t the titles we want to sell under the banner of the overall event. We have […]

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Tags: magazines · visual merchandising

Art of Knitting not so good

August 31st, 2011 · 7 Comments

The second time around for Art of Knitting part series does not appear to be going as well as expected if the sales data I have seen plays out for the newsagency channel. Our sales have been nowhere near what we expected and not a patch on the sales we achieved when this partwork first […]

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Tags: magazines · partworks

Courier Mail newspaper covers Daniel Morcombe front page story

August 30th, 2011 · 8 Comments

Insensitive.  Appalling.  Disgraceful.  Greedy.  Shocking.  These are just some of the words one could use to describe the ad for Woolworths stuck over a page one story about Daniel Morcombe in today’s Courier Mail newspaper. What does it say about News Limited that it would rather take the money of a giant supermarket chain than […]

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Tags: Ethics · newspaper masthead desecration · Social responsibility

Queensland newsagents face 100% increase in insurance premiums

August 30th, 2011 · 32 Comments

Queensland newsagents have been shocked by the insurance premiums being charged for the next year.  Many have premiums which expire next month, organised through a QNF endorsed insurance broker. If what I am told is right, a change of ownership of the broker has played a role in newsagents being hit with a 100% rate […]

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Tags: Ethics · Newsagency challenges · Social responsibility

Good start to 2011 calendar sales

August 30th, 2011 · 22 Comments

Our Bartel 2012 range is selling well. This is the first start of our broader calendar offer which will hit the shop floor over the next few weeks. Getting in early with good margin calendars is important in establishing your position in the category. We will not discount calendars until January 1, 2012. I can’t […]

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Tags: Calendars · newsagency marketing · Newsagency opportunities

Australian Travellersupport drives results

August 30th, 2011 · No Comments

I’ve been a strong supporter of Australian Traveller magazine here over the last year. This has been vindicated with the latest audit result. Sales for the magazine were up 17.93%. This is a terrific result. It demonstrates to newsagents that their support for the title can drive sales … an increase in sales means we […]

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Tags: magazines

New Hallmark Recordable Storybook ad

August 30th, 2011 · 1 Comment

Check out the latest (adorable) advertisement for the Hallmark Recordable Storybook range. This ad features new titles just added to this popular interactive range of gift books. It is so much easier selling products which are promoted on TV, especially products backed by an international brand such as Hallmark. These Hallmark Recordable Storybooks have been […]

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Tags: Greeting Cards · Newsagency opportunities

Supporting Maxim magazine

August 30th, 2011 · No Comments

We are supporting the second local issue of Maxim magazine with this half waterfall display in-location. With the first issue selling out for us we are keen to grow that initial interest even further. The market to which Maxim appeals is important to us, it’s why I want to be sure we cultivate it – […]

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Tags: magazines

Promoting Take 5 and Symply Too Good

August 30th, 2011 · No Comments

We have been supporting the free Weight Loss journal from Annette Sym which is on the cover of Take 5 with a prime location placement and to support the sale of her cookbooks.  Once this feature ends tomorrow we will be promoting the Symply Too Good books with our weeklies as well as with food […]

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Tags: magazines · Tactical display

ACCC agrees to collective bargaining for newsagents with NSW Lotteries

August 29th, 2011 · 7 Comments

The ACCC today issued a draft decision proposing to allow NANA, the Newsagents Association of NSW and ACT, to collectively bargain with NSW Lotteries on behalf of member newsagents for the next five years. While this is a good move for NANA and NANA / ANF members, the biggest challenge lottery agents face is the […]

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Tags: Lotteries

Newsagent injures arm delivering overweight newspapers

August 29th, 2011 · 31 Comments

A newsagent has injured his left arm delivering heavy Sunday Telegraph newspapers. With time off work, physiotherapy and other expenses associated with this workplace injury, the cost will be considerable. With the Sunday Telegraph and other newspapers often weighing more than that recommended in the ANF commissioned Nery report of 2006, there is a question […]

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Tags: Newsagency challenges · newspaper home delivery · Newspapers · Occupational Health

How can newsagents cut costs?

August 29th, 2011 · 3 Comments

The media section of The Australian this morning carries a report about a drive within News Limited to cut costs by 5%.  While this is a story abour News Limited and its costs, there are two levels on which newsagents could consider this story: Newspaper distribution is a considerable cost for the company.  How much […]

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Tags: Newsagency challenges · Newsagency management

South Australian newsagents upbeat despite News Limited

August 29th, 2011 · 1 Comment

South Australian newsagents I spoke with at the Ancol Trade Expo in Adelaide yesterday were upbeat about business despite the uncertainty surrounding newspaper distribution caused y the News Limited ‘study’ into the future model of newspaper distribution. Many newsagents now realise that they need not wait for news to decide since they can make decisions […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · Newsagency opportunities

Feast achieves 50% sell through

August 29th, 2011 · 2 Comments

We have passed sales of 50% of our initial supply of the launch issue of Feast magazine and there is no indication that sales will end. I think that sales of this magazine will occur right through the on-sale – that is certainly what we are seeing with the launch issue. This is another reason […]

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Tags: magazines

The Block magazine sells well

August 29th, 2011 · No Comments

We sold 35 copies of The Block in one of my newsagencies. This is three times our initial supply. I’m very happy with the result. Most of the sales were achieved at impulse purchase locations: with newspapers and with women’s weekly magazines. While sales have slowed now that the TV show has been off the […]

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Tags: magazines

Newspaper covers news photo with ad

August 29th, 2011 · 2 Comments

The Sunday Mail in Adelaide yesterday had a post-it type ad stuck over a photo for the front page news story of the newspaper. While this this placement avoids covering up the newspaper masthead (and brand), covering the news photo is a slap in the face for the editorial team. 0 likes

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Tags: newspaper masthead desecration

The Important Community Connection – a Newsagency Marketing & Management Tip

August 28th, 2011 · 3 Comments

When speaking at conferences and workshops I am often asked by newsagents to help them address flat sales. The discussion often come back to what the business stands for. When I ask what do we stand for? A common answer from independent retailers is community connection, being local. This is often said by newsagents with […]

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Tags: marketing tip · Newsagency management · newsagency marketing

Excellent Visual Merchandising For New Idea Daffodil Day Fund Raising

August 28th, 2011 · No Comments

Click on the image to see the excellent display created at one of my newsagencies by a very creative team member.  It is an excellent promotion off the current issue of New Idea – the sale of which raises ten cents for the Cancer Council through their Daffodil Day campaign.  The display was conceived and […]

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Tags: magazines · visual merchandising

Father’s Day Book Sale Drives Traffic

August 28th, 2011 · No Comments

We are continuing to enjoy excellent sales from our Father’s Day book sale. While we use dad themed books to drive traffic,we have an excellent range catering for all sorts of situations – for dad and beyond. Books make a perfect basket builder.  They are easily purchased on impulse.  A good range gets you known […]

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Tags: Book retailing · Tactical display

Newsagents told change is coming and you’re on your own by publishers

August 27th, 2011 · 5 Comments

While I was not at the forum at the ANF Conference in Melbourne this week which featured John Hartigan CEO of News and Greg Hywood CEO of Fairfax, I have heard from several people who were there. The key message on the future of print and an impact on distribution appears to have been: we […]

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Tags: Newsagency benchmark · Newsagency opportunities · newspaper home delivery · Newspapers

Ancol Trade Expo for SA newsagents tomorrow

August 27th, 2011 · No Comments

Newsagents in South Australia have an opportunity to meet with industry suppliers at the Ancol Trade Expo at the Adelaide Entertainment Centre tomorrow. Running from 11am to 5pm, the event provides an excellent opportunity for networking among newsagents and suppliers. 0 likes

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Tags: Newsagency opportunities · Stationery

Leveraging Kim Kardashian’s wedding

August 27th, 2011 · No Comments

I don’t understand the apparent fascination with the Kardashian family – they are famous for being, well, famous.  That rant aside, Who magazine (out yesterday) has an excellent photo spread of Kim Kardashian’s wedding.  It a certain good seller given the timing of the publication and the photos.  What is especially interesting is the coverage […]

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Tags: magazines