We have this simple display at the counter of one of my newsagencies, promoting educational posters. While not directly a Back to School item, the posters play into the minds of shoppers thinking about educate for their kids.
We figured why not give the posters a go in this prime location – they rarely get time in the sunshine.
Hopefully the prime placement delivers some sales. At the very lease the poster placement lets shoppers who only visit the front portion of the store know that we carry these items.
Too often the wall behind the sales counter evolves into a miss mash of offers and products in a newsagency. Wd prefer to keep a clean wall, a single product or category focus. It’s something we have done for several years and it pays off. It gives customers at the counter just one thing to look at … besides our beautiful faces of course.