I am not happy with the adventure pack sent out by ACP Magazines yesterday. Our caravan section was full already so we had to find room. With each pack containing three magazines we can only fit two per pocket. This means a three pocket allocation or we store stock somewhere and remember to replenish. Either way there is a cost.
Given the Sales based Replenishment program at ACP / Network Services and given that we do send accurate sales data on time, I would have preferred to receive less stock and sales based top ups. Instead, I am made to be the warehouse. To fit the title in we have had to reduce space to a title from another publisher. I am not happy about that.
There are magazines which are regularly bagged and I have come around to accepting and understanding that based on the customer research by the publishers involved and the sales data I have seen. My concern here is that this is not usual for this title – certainly I don’t recall it as being usual or regular.
This is not a unique challenge presented to us by ACP. There are other publishers who chase sales with occasional bagging or one shot bagging. They all need to understand that our stores have a finite amount of space. Send a new title or a much bigger package and there are consequences for us.