We are promoting the Better Homes and Gardens Christmas cookbook with this prime position display facing shoppers as they enter the store and head to the magazine department.
I am thrilled with the margin (book margin as opposed to magazine margin) and I am thrilled that I got to order what I wanted. These are two things newsagents have talked a lot about here in comments on this blog over the last week. Here is a publisher giving us what we want. I wonder how many newsagents embraced the opportunity from Pacific Magazines.
We have high hopes for the title. It’s beautifully produced and keenly priced. If it’s like last year’s title it will sell very well for us.
Mark, we had high hopes for the title too! However just saw it in BIG W at front isle for $28 – my customers aren’t stupid enough to pay an extra $12 for our service! Why can’t Pacific just give it exclusively to newsagents first, even for 2 weeks, then dump it every where else. I chose not to order AWW xmas book because I knew it would be in BIG W. Hopefully the sales we have already made won’t be returned for a refund.
Jenny, you’ll probably find that Big W ordered enough for one week, maybe two.
It would be illegal for Pacific or any supplier to price fix. While they can control where the product goes, they want mass for their numbers to work I am sure.
I am confident we will sell out and we are competing with Big W.
If an item sold isn’t defective don’t refund. If we really want to look after a customer who has changed their mind about a purchase from us we have an exchange only policy. This keeps any reasonable customer happy and sorts out the odd unreasonable one and is more than required by the letter of the law. Straight refunds are open to abuse and in more extreme case theft by deception and we are approaching prime season for this activity.
Interesting where your blogs can lead us to Mark as the posts evolve.
Brendan, we rarely need to refund but when a regular customer comes back after seeing what they have just purchased with a much better deal – like BHG last month had a free cake tin but only in the supermarkets – I would rather refund their money in the hope that they will choose my shop first for future purchases. Search your sales and check with staff and you won’t get conned into refunds! Just curious, are you a city newsagent?