A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Month: April 2013

We might have a fast rail network by when?

I was surprised at the news this week that we may not have a fast rail network established in Australia for thirty or more years.

For decades, federal and state politicians have let us down on major infrastructure projects, very fast rail being just one of them.

We ought to be ashamed that it takes longer to travel by train from Sydney to Newcastle than the time it takes to travel by train between Beijing and Nanjing in China, a 900km trip I did last year.

While I accept the extraordinary difference in population size and government of Australia and China, the need for and value to be gained from major infrastructure projects like fast rail is the same.

I am certain that if we have a fast rail connection between, say Sydney and Melbourne, Sydney and Canberra or Melbourne and Canberra years ago then today we would have a broader fast rail network.

The announcement of the latest report into fast rail in Australia released this week piqued my interest as I have just got back from two days in China. Yesterday, in the China Daily newspaper, they had a feature on their fast rail. 98,000 km of tracks, 85% of wood and crude oil shipped by rail, 4 billion tons of cargo transported annually … the numbers roll on.

If we had in Australia what China has we could get from Melbourne to Sydney in three hours and Sydney to Brisbane in four hours. Indeed, we could get from Melbourne to Perth in just six or seven hours. And we could do this in more comfort and with less stress than air travel.

Major infrastructure projects like fast rail can economically focus and define a generation. While I am no expert, it seems to me that this is the case in China.

Having such a network in Australia could reduce the cost of doing business and make Australia a more appealing destination for tourism and economic migrants.

Sure, we need to undertake projects like this within the scope of our population and economy. However, we will only grow and prosper as much as we challenge ourselves to.

It’s on infrastructure opportunities that we have lacked leadership in Australia for decades. I don’t want to wait thirty years.

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Environment

More Newsagency of the Future workshops announced

I have announced dates for more Newsagency of the Future workshops. I’ve added dates for Cairns, Gold Coast, Albury, Geelong, Hobart, Darwin, Canberra and Newcastle.

This workshop series is based on entirely new content, relevant to what we find in 2013, based on what we learnt last year.

Newsagents, would be newsagents, newsagency employees and suppliers are welcome to attend. Access is free.

This workshop is designed to get everyone owning their future. We can’t rely on any supplier or association to deliver it to us. We also can’t rely on the newsagency shingle to deliver any upside.

I’ll look at the very latest retail trends, agency business versus retail, why size does not matter and how we can thrive in this world of change.

This two hour workshop will present a roadmap for those who want a roadmap, insights for those who want insights and hope for those seeking hope for the future of the newsagency business.

Click here to book online.

Click here the new booking form.

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Newsagency management

Win a car promo coming at a good time

Last year, the Win a car promo from Pacific Magazines saw and average increase in sales of 11% for Pacific’s monthly magazines. This year’s promotion starts next Monday, April 15. A shopper will win a car and a newsagent will win a car.  I love that the nexus website has our targets already setup – this gives us specific sales goals. I like that success is tied to sales growth rather than displays or other branding activity.

The participating titles are: New Idea, that’s life! WHO, FAMOUS, Better Homes and Gardens, marie claire, Women’s Health, Men’s Health, InStyle, Home Beautiful, Feast, Your Garden, Prevention, K-Zone, Total Girl, Girlfriend, Practical Parenting, Bride to Be, Diabetic Living.

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magazines

Leveraging the Keep Calm franchise

We’ve put together a range of products to leverage what we have discovered is continuing interest among our customers in the Keep Calm and Carry On propaganda message from World War II.

These items are on a feature gift table facing into the mall. They attract shoppers as I saw first-hand Wednesday afternoon. One shopper purchased a gift after being drawn to the display while walking past our store.

I love it when we make a sale to someone attracted to us for products that are not traditional newsagency products. we all need to achieve more of this.

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Gifts

Bill Express CFO sentenced to jail

The Victorian Appeals Court has sentenced former Bill Express CFO Peter Couper to jail, saying the initial suspended sentence was ‘‘manifestly inadequate’’.

While this is good news, I wish that newsagents could achieve justice for the tens of millions of dollars they poured into Bill Express and associated businesses with nothing of value left to show for it.

The SMH has more on this story. For those new to the newsagency channel click here for some history as it unfolded.

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Bill Express

The Guardian to challenge Fairfax on quality journalism

With the announcement that award-winning journalist David Marr has joined a growing stable of respected journalists, The Guardian is showing its commitment to quality journalism in advance of its launch here later this year. While Fairfax has been shedding many quality people, here’s The Guardian picking some up.

The implication for newsagents and others selling newspapers is that The Guardian represents another news outlet not relying on retailers and distributors to get news in the hands of consumers.

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Media disruption

Online open forum for newsagents

My newsagency software company has organised an open forum discussion (April 16 @ 4pm) opportunity for newsagents. What is discussed is completely up to participating newsagents. There is no agenda.  Any newsagent can participate. All you need is a computer with broadband access and a phone for a toll free call for audio.

There will be no advertising, no technology training or pitch, no suppliers, no associations. If you want to network with other newsagents without having to leave your shop, book now.

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Newsagency management

Using gifts to target older and younger shoppers

The photo shows the front of one of my newsagencies – facing into the mall. It’s from late last week. This is our pre Mother’s Day pitch.

As the photo shows, stock was already thinning, just a few days after setting these displays up.

On the left we have gifts targeting older shoppers while on the right we have impulse items mixed wi items targeting younger shoppers.  In the middle we have products for NRL and AFL fans.

Out of shot and to the left we have plush which trails back into the store to our plush department.

We have far more success at attracting new traffic with this type of display than the more newsagency-traditional display. What’s particularly interesting is that people attracted by our gifts tend to walk more of the store than a newspaper or magazine destination shopper.  This is a good example of how the gift space can work well for some of our traditional lines.

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Gifts

Newsagents concerned about rejection of magazine returns

I’ve heard of some newsagents having magazine returns claims rejected recently. If this has happened to you I suggest you get onto it right away, find out what it’s happened and fix whatever has to be fixed to stop it happening. Whether it’s your newsagency software or your operational processes, complaining to the distributor is not going to resolve the situation since they have data for thousands of newsagents and can point to success among the majority in saying your problem is local to you and just a few others.

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magazines

An odd magazine to place

We received five copies of The Simple Things last week. It’s a new title for us. Looking through the pages it’s another magazine that is hard to place. It has no obvious category or segment home in our current mix.

As for the five copies initial supply – too many. Two would have been a good start at this price.

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magazine distribution

Government assistance for auto manufacturers shown to be misplaced

The announcement yesterday by General Motors Holden that they will cut around 500 jobs is another reason for us to question the value of the massive handouts from successive governments to auto companies. Holden has apparently receives two billion dollars over the last ten years.

As I tweeted yesterday…

What’s the ratio of small business redundnancies to govt support VS auto mfr redundancies to govt supt? #holden #auspol Journalists pls ask.

Seriously, small businesses, like newsagencies, receive little in government subsidies. I suspect that redundancies across our channel are lower than for the auto industry this year. So, the amount of government support ‘spent’ per redundancy in our channel is far lower than in the auto industry.

We small business newsagents have to stand on our own in the face of extraordinary change in our channel and in an economy brimming with complex challenges. These much bigger businesses with many more shareholders continually put their hands out for cash.  It has to stop.

Politicians of all sides agree to subsidies and other financial support out of fear. I think it’s a massive con with the Australian taxpayer the victim.

Yes these big business employee people on which we rely in our businesses. But small businesses employ people too. We tend to hang onto people longer.

Politicians need to take a more whole of the economy view of their engagement with and support of small businesses. Not just newsagents but all small businesses. More support for us could drive much needed economic growth.

While there is no doubt that big manufacturing is important to the economy, the Holden announcement is a reminder that investing too much in one sector or one business can be risky. A similar investment across many businesses could be more economically beneficial. Unfortunately, Australia has not had politicians with the leadership nor vision to pursue this for decades.

The Holden announcement sucks. It ought to be a wake up call to all politicians. Stop giving away money to big businesses, especially foreign owned big businesses. Focus on small business and get smarter at leveraging the efficiency, entrepreneurship and community value of small business.

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Ethics

Fat magazines are expensive for newsagents

The latest issue of Modern Wedding has three extra titles bagged with it. In fact, the package is so fat that we can only fit one copy in a pocket in one of my newsagencies.

It sucks that our space is used like this.  In supermarkets, a publisher wanting extra space has to pay for it. In our stores, we are expected to accommodate a fat issue ourselves.

The space an issue occupies is another consideration for newsagents when assessing whether to early return a title.

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magazines

Promoting the top selling issue of Better Homes and Gardens

The May issue of Better Homes and Gardens is one of the top selling issues of this popular title according to the publisher. We have a display at the front of the magazine department (next to weeklies), placement with newspapers and a waterfall display in the usual location for the title.

The $10,000 in Spotlight gift card prizes make it an enticing purchase.

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magazines

Promoting magazines around a holiday competition

We’ve got the large floor stand promoting a range of Bauer titles with the opportunity of winning one of three luxury trips on offer placed at the end of our main magazine aisle.

Our front of store space now committed to higher margin product most of the time. we’re contemplating giving this stand a run at the front of the store at the weekend.

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magazines

Anger at Australia Post price hike

I am surprised at the anger vented yesterday at the price hike announced by Australian Post for their parcel service. The price hike was to be expected as their business responded to the considerable increase in online shopping and the use of their services to fulfil shipment.

I’m not a fan of Australia Post and the considerable protection they receive from their sole shareholder – the federal government. They’re big enough to cope with the complaints they are receiving.

The media coverage is a reminder to newsagents of the importance of delivery services, particularly the last mile where our in-store pickup offers provide a good point of difference.

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Australia Post

Thank you Slam magazine for promoting newsagents

Check out the tweet from from Slam magazine sent to more than 14,000 Twitter followers late last week. It’s been re-tweeted by others – further extending its reach. The tweet specifically promotes newsagents as the go to outlet for the latest issue of Slam magazine. This is excellent, practical, support for our channel. Other magazine publishers should take note!

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magazines

Mood Rings – an excellent newsagency basket builder

I’m thrilled with sales of Mood Rings as part of our impulse purchase offering. The sales success reinforces our experience that retro / nostalgia products sell.

First developed in New York in the 1970s, Mood Rings will bring back memories for many baby boomers – they tend to be the ones who notice them on the table first. They are a perfect impulse line for the traditional newsagency shopper.

We have placed our Mood Rings carefully in the centre of an impulse purchase display and placing other items appealing to the same shopper next to them.  Stock turn is excellent. When we have the display at the front of the newsagency it attracts shoppers who would not usually shop with us.

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Gifts

Sunday marketing tip for newsagents: tell your customers what’s new

The sign board in the photo is simple yet effective. In using colour, the retailer draws your attention to what’s important. The sign is in the doorway but sticking out enough for you to notice it.

We could use the same approach outside our newsagencies – announcing the latest magazine issues, listing what’s new in-store, promoting special offers.

We could use this type of sign to bring to the front of the shop products and opportunities passers-by would not know we sell. However, I think the best immediate use would be to promote magazine stories you know shoppers in your area would be interested in. I say this because you only have a couple of seconds to grab attention.

I like it a lot – it’s simple, effective and low cost. Better than blackboards I’ve seen.  An easy to promote our businesses to passers-by.

Click on the image for a larger version.

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marketing

Sunday newsagency management tip: know how to report your own GP

Too many newsagents I speak with rely on their accountants or other advisors to report on Gross Profit.  While most know GP by many items they sell, few actually check GP achieved from sales until someone does it for them. Often, by then, it is too late.

Given the challenges newsagents face – slim margin on too many lines, high rent and flat sales for too many – it is vital that newsagents regularly pull a Gross Profit report from their software. Tracking this is important as we reengineer our businesses.

There are no excuses for newsagents not knowing how they are tracking with Gross Profit. If you’re not sure, ask your software company as they will have the best advice for you.

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Management tip

Newspaper front page cover-up disrespects community feelings

I was disappointed to see News Limited run a post it note ad stuck over the story on the front page of the Herald Sun yesterday. This is a story close to the hearts of Victorians and to have it treated this was is disrespectful.

On many copies I saw, the headline – JUSTICE FOR JILL – was partially obscured. So much for reporting justice.

I was also disappointed to see them advertising a home delivery / digital access offer. Why would I want a product in my shop damaged in this way with an ad promoting to my customers that they source their newspaper elsewhere?

I suspect many retail newsagents removed the sticker.

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newspaper masthead desecration

Support for the convenience channel over newsagents

I am concerned about the move by some suppliers to support the convenience channel over the newsagency channel.  In Victoria, for example, Myki (transport tickets) were available in 7-Eleven ahead of newsagents and now Myki tickets feature in 7-Eleven ads.  Tatts completed a direct to point of sale integration with 7-Eleven when they told me that they could not do any such integration because the government agreement precluded it.

It is concerning to see 7-Eleven get such arrangements in place ahead of newsagents. We were the natural home of each of these products.  Now, 7-Eleven has a better and more relevant offer for convenience shoppers. This, coupled with their significant expansion in fuel, makes them our strongest competitor in this convenience space.

In the magazine space 7-Eleven is ahead of us too. They have control over their product mix and quantity.  I suspect they are paid a promotion fee for counter offers.

In the telco recharge space I suspect they are treated differently too but I con’t be sure.  Better margin maybe?  Rebates?  I am confident they are on a deal with Apple on their vouchers.

Does any of this matter? That depends on whether you see your newsagency as a convenience business or a destination store.  I’ll be covering this fundamental question in the Newsagency of the Future series.

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Ethics

Sales opportunity with Australian Property Investor

The Hot 100 issue of Australian Property Investor featured on Today Tonight last night.  This is a perfect reason to promote it with newspapers or at the counter today.  I’m told there will be more media coverage ofor what has become a top selling issue of this magazine.

Check where you have Australian Property Investor, make the most of the media coverage.

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magazines

One Direction still strong for magazine sales

The latest One Direction related titles are selling well for us. We have extended the timing of the display to sell through the school holidays.  The sales indicate that for us at least this boyband has some time yet before they expire sales wise. Thankfully, we were able to get extra stock of Girlfriend magazine as the feature of the display.

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magazines

Excellent advice for retailers (and newsagents) in assessment of Bauer shutting magazine titles

Valerie Khoo has contributed an excellent piece at SMH.COM.AU on a lesson for all small business owners – retailers and newsagents – in the recent moved by Bauer to shut magazine titles. I’d encourage everyone to read this article. Regulars here will remember I’ve written about similar things myself.

We all need to clean our own houses as Bauer is doing and we need to try and do this with the eyes of a new owner. That’s the essence of Valerie’s article.

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Newsagency management