Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from September 2014

Counterfeit money warning: Gold Coast

September 30th, 2014 · No Comments

Queensland Police has asked that this information be shared: The Gold Coast Police District and the Gold Coast Major and Organised Crime Squad are warning local businesses and members of the community to be vigilant after a recent increase in the use of counterfeit currency during the holiday period. The Gold Coast Major and Organised […]

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Tags: Newsagency management

Expensive magazine partworks returns

September 30th, 2014 · 8 Comments

Several newsagents have contacted me about the freight costs in sending boxed of unsold part 1 of new partworks back to the distributors. My experience is that distributors will cover this if you contact them and explain that the allocation of oversupply is their responsibility. If the supply model was more accurate such wastage could […]

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Tags: magazine distribution · Magazine oversupply · partworks

Magazine publishers: are you happy with this retail display?

September 30th, 2014 · 3 Comments

Hey magazine publishers, are you happy with this display of magazines that I saw in a supermarket at the weekend? Even if fully stocked this display would look scruffy with the covers hard to read. The display does nothing to support the products in a way that I’d call respectful of the product. There is […]

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Tags: Competition · magazines

Think before you place product in retail

September 30th, 2014 · No Comments

Product adjacencies are vital in retail. Get it right and you can drive excellent incremental business. In addition to ensuring that products placed next to each other speak to the same shopper, you need to ensure that the products are safe or at least feel safe together. That’s not the case with this placement of […]

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Tags: retail · Tactical display · visual merchandising

Brilliant monochrome ModelArt Australia cover

September 30th, 2014 · No Comments

I love the monochrome cover of the latest issue of ModelArt Australia magazine. It stand out in the sea of colour surrounding it on the shelves. Better still, the cover is perfect for showcasing the Model T. This cover for is a reason for giving the magazine time in the spotlight and that’s what we […]

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Tags: magazines

4 Corners on tobacco and e-cigarettes

September 29th, 2014 · No Comments

If you’re in front of TV tonight check out the ABC’s 4 Corners two-part British documentary on tobacco. It also touches on e-cigarettes. If you miss it, catch it on iView. It’s a fascinating insight into a product category that is still important to plenty of newsagency businesses, albeit a declining number. 3 likes

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Tags: Tobacco sales

The AFL promotes newsagents

September 29th, 2014 · No Comments

The AFL has promoted newsagents to their 255,000 Twitter followers in promoting the AFL premiers magazine which is  out now. Their tweet was retweeted 23 times – extend the reach of their support. Good stuff AFL! Footnote to suppliers promoting newsagents – please don’t use the term good newsagents if the newsagents themselves have no control […]

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Tags: Social Media

Why is the ANF promoting discount stationery?

September 29th, 2014 · 7 Comments

The ANF and GNS are both shareholders in Newspower. They also both exist to serve newsagents. These two connections between the two organisations alone ought to align their interests yet recent activity by the ANF suggest they are not aligned with GNS. On Friday, the ANF sent out an email to newsagents promoting Buyers Paradise […]

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Tags: Newsagent representation

Relocating crossword and puzzle titles in the newsagency

September 29th, 2014 · No Comments

As part of a refresh of the magazine offer in the newsagency we relocated crossword and puzzle titles last week. The photo shows the new placement. The result improves shopability and better represents the category. Whereas we previously had the titles over two tiers with a third of titles obscured, in this new display all titles can […]

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Tags: magazines · Newsagency management · Newsagency opportunities

Overloaded with The Block magazine

September 29th, 2014 · 2 Comments

We have been sent three times more copies of The Block magazine than we sold last year. That doesn’t make sense to me. This is a perfect title to be supplied using the Bauer Media Sales Based Replenishment program and not using newsagencies as warehouses. I decided to early return stock at the weekend and reduce […]

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Tags: magazine distribution · Magazine oversupply · magazines

Exclusive Women’s Weekly offer at Coles

September 29th, 2014 · No Comments

Coles Supermarkets have an exclusive offer from Bauer Media with the latest Australian Women’s Weekly that is being promoted by way of a sleeve surrounding the current magazine. Shoppers can choose food, healthy, beauty, royals, entertaining or lifestyle title to go with their AWW purchase. 3 likes

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Tags: magazines

Loom band title too late for newsagents

September 29th, 2014 · 3 Comments

Amazing Loom Bands is a title that has arrived in-store a few months too late as the latest incarnation of the Loom band craze has passed for now. Australia is ahead as Loom bands seem to be big in the UK right now. The other issue with this magazine is the price – $16.95 is […]

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Tags: magazine distribution · magazines

Sunday newsagency marketing tip: use smell to attract shoppers

September 28th, 2014 · 3 Comments

Using scents to engage shoppers in retail is not new, not even in newsagencies. I remember Darrell Lea supplied us with a diffuser in the late 1990s for spreading an aniseed scent through the shop to drive liquorice sales. It worked a treat – sales increased when we used it! Today, many retailers use scents […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: make sure your employees know what you expect of them

September 28th, 2014 · No Comments

Do you employees know exactly what you expect of them? Do they each have a position description? If not, how can you be certain they are certain they know what you expect of them? A good position description outlines the goals of a role, specific tasks and how the performance of the incumbent is measured in […]

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Tags: Management tip · Newsagency management

Using the Jamie Oliver to drive magazine sales

September 28th, 2014 · No Comments

We have ensured customers see the full Jamie Oliver cover for the current issue of English Woman’s Weekly as this is what will drive impulse business for us. If you leave this issue in a usual magazine pocket you are less likely to achieve impulse purchases. I obsess take notice of covers as they are […]

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Tags: magazines · Newsagency opportunities

Hillary Clinton sells magazines

September 28th, 2014 · No Comments

We have one copy of the current issue of Woman & Home left thanks to the Hillary Clinton cover. I am certain interest in her has been the driver of this excellent result – demonstrating the value of a strong cover to drive incremental sales. We drove the success through prime position placement and with the […]

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Tags: magazines

AFL Grand Final Day: a great day to get stuff done

September 27th, 2014 · 3 Comments

With shopping malls and the high street to be empty from just after lunchtime today as almost all of Victoria and plenty of Australia turns to the AFL Grand Final, it’s a terrific opportunity to work on your shop floor – relocating products, creating new displays, resetting your business. Take a moment this morning and […]

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Tags: Newsagency opportunities

How violent can Halloween products be before they offend?

September 27th, 2014 · 6 Comments

The name of the product screams: STABBING MAN WITH BLOOD CLOTH. A few weeks ago I thought this was pretty cool. Today, with the higher terror alert and the recent tragedy in Endeavour Hills I wonder about the name of the product and whether it has a meaning that does not work today as it […]

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Tags: Ethics

My Little Pony popular

September 27th, 2014 · No Comments

I’m thrilled with the sales of the My Little Pony products we have got in. They are appealing to a different shopper than the other plush we have in store – including the Bronies I wrote about almost a year ago … a non-traditional plush shopper. We have them on the lease line – to […]

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Tags: Newsagency opportunities · Plush

Cool card company ad cuts through

September 27th, 2014 · No Comments

It is a challenge for card companies advertising their cards in industry journals. Cut through is difficult promoting products that often need to be see in person to be appreciated. Card company is Spirit cleverly using their irreverent cards in an ad in the latest Greetings and Gifts magazine with excellent effect. Their ad gives us […]

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Tags: Greeting Cards

The mixed message of fees and rewards

September 26th, 2014 · 13 Comments

In a retail business earlier this week I was offered a discount of $5.00 off my next purchase and subject to a charge of 3% for using a credit card for payment. My purchase was $165.00 as it happens. the credit card surcharge was $4.95. The discount off my next purchase was funded by the […]

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Tags: Newsagency management · retail

How should The Age have handled their front page mistake yesterday?

September 26th, 2014 · 3 Comments

The moment people at The Age discovered they had incorrectly identified a teenage boy in a photo on the front page of yesterday’s newspaper as a terror suspect they should have immediately recalled every copy from sale. It is appalling the publisher allowed this dangerous and mistaken identification to circulate a moment longer. The coverage of the story […]

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Tags: Ethics · Social responsibility

Empire magazine makes excellent use of Vine

September 26th, 2014 · No Comments

I love the use of Vine being made by the publisher of Empire magazine. Check out the Vine video – 6 seconds – they have done for the latest issue of this terrific magazine. Vine is a brilliant platform for this type of social media promotion. Their tweet mentions newsagents: Empire’s #Interstellar issue is finally here, […]

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Tags: magazines · Social Media

Tapping into the selfie craze shows the value of being aware of trends

September 26th, 2014 · No Comments

With selfies so much in the news, newsagents have had an opportunity. Earlier this week News Corp. ran a story about using a Selfie Stick for this. Newsagents have had access for some time. I know newsXpress has been promoting it to members. The product in the photo is from newsagency supplier Last Diary Company – […]

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Tags: Newsagency opportunities

For Arts Sake cards at 50% off at Australia Post

September 25th, 2014 · 7 Comments

Australia Post has For Arts Sake cards at 50% off up until October. The offer excludes Christmas cards and Father’s Day cards when they had them out. I am not sure who is funding this discount. regardless, it is disappointing that government owned and protected retail businesses are so aggressively taking sales from small business […]

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Tags: Australia Post · Greeting Cards · Newsagency challenges