What your customers on the wall behind your counter? If you this space to store items you cannot fit on the shop floor like me, set the items you are storing for impact, to drive sales.
We store POP! VINYLS behind the counter. Rather than stacking them as you would in a storeroom we placed them facing customers and added a sign to leverage the well-known POP! VINYL brand.
We need to leverage space in our businesses. We need to be thoughtful in our choices, including items where people will notice them and where they will be open to purchasing.
I have found licenced products work at the counter, driving impulse purchases. The Pop Vinyls are all well-known licences and therefore easily understood and purchased in addition to the destination purchase.
When I write that we create our own success (and failure) as I do often here, this post is a good example of that. We turned a storage necessity that initially was not ideal into an opportunity that is playing out to impulse purchases.
A shopkeeper would have stored the items as storage whereas a retailer would turn the problem into sales.
Mark We also have our pop vinyls on glass shelves behind the counter, can you please advise where we can get pop vinyl signage.
Thanks
Lyn we made it ourselves.