This simple sign I saw in in the card department of a bookshop in London yesterday is something we could use in our newsagencies.
It looks professional, part of the fixture and delivers such a simple statement.
This pitch is perfect in location and execution.
A message like this could also drive card sales as it makes using a card easier. Imagine if you see a card you like and want to send it right away before you forget but you do not have a stamp. The sign eliminates that barrier.
Small moves like these can drive good outcomes for our businesses. They cost almost nothing to implement yet can drive valuable sales for us.
There is no one big move newsagents can make to drive better outcomes for their businesses. Success comes from many small steps, like this simple sign in the card department.
I think some in our channel obsess about big things, often things over which they have little control, and ignore small steps they can make in their businesses that will 9increase revenue and traffic.