It is easy to attract more likes for your business Facebook page if you use photos of carefully selected cards.
Take this card from Hallmark, for example. It features an image people will stop at rather than scroll past on Facebook. That is key to any Facebook post – getting people to stop rather than scrolling past.
Social media posts are multi-layered. first you ant them to stop. This is achieved by a fun, beautiful or shocking image. next you have text to support the image. finally you have something for them to do, to click or ring or some other way engage. This third piece is about them acting. It is not essential – it all depends on the goal you have for the post.
In the average newsagency card department there are hundreds of cards you can use for different posts, cards that call out range, fun and emotion, cards that help to make your business appealing beyond what people expect from your business.
If you are reading this and thinking that you don’t have the time I would say to you: you can’t afford to not do this. It is vital to the future of your business. Too often newsagents leave the card department to do its own thing. That will see you only sell cards to destination shoppers. Your card sales will decline.
By being proactive about cards, using fun and emotionally charged cards, you can expect to achieve net new traffic for cards and this is bonus revenue off the back of low or no cost marketing.
I urge you to take a walk down th cared aisle right now and choose a few cards for the type of post I a suggesting. I am confident you will find them.
Here a post I did recently along the lines of what I am proposing here. It pitches sympathy cards. It achieved engagement from more than 1,000 people. As you can see it is easy to choose good content, write a short post and get it live for shopper engagement. A small $$ boost on facebook can help you reach beyond your own regular community.
It all depends on whether you want to increase card sales. If you do, have a crack at this approach. If not, leave your cards to do the work for you … and watch sales match your overall store traffic.