Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from July 2018

Nostalgia activity products can help us find new traffic for the newsagency

July 31st, 2018 · No Comments

Shoppers are loving the re-emergence of games and toys from yesteryear. While they are popular with grandparents for sure, they are also popular with other generations, including millennials. Take this skipping rope, it is easy to pitch it as a nostalgia gift or a quirky fun gift for a work colleague. It is well packaged […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

Trump on newspapers

July 31st, 2018 · No Comments

…dying newspaper industry. No matter how much they try to distract and cover it up, our country is making great progress under my leadership and I will never stop fighting for the American people! As an example, the failing New York Times… — Donald J. Trump (@realDonaldTrump) July 29, 2018 Of course, the tweet is […]

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Tags: Newspapers

Squishies doing better than fidget spinners in the newsagency

July 30th, 2018 · 4 Comments

Squishies have been performing well for months. While sales to regular shoppers are excellent, their attraction of new traffic is even better. This high-margin category is already outperforming fidget spinners in terms of full year bottom-line value to the business. What you see in the lease line display is low in stock weight. Squishies turn […]

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Tags: Gifts · newsagency of the future · Trends

Shop local data attracts kudos

July 29th, 2018 · 7 Comments

Staff on the road for my newsagency software company Tower Systems have been provided a branded t-shirt with this image on the back. The reaction has been terrific, with people commenting positively about the data shared. I had the infographic designed as an alternative to the a-frames I see used by small business retailers. I […]

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Tags: Small Business · Social responsibility

Are you having trouble throwing thin newspapers?

July 28th, 2018 · 9 Comments

A colleague has asked me to pose this question, saying that on some weekdays newspapers papers are so thin that throwing with accuracy and safety is a challenge. So… Are you having trouble throwing thin newspapers? 9 likes

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Tags: newspaper home delivery

Lottoland’s Tuesday jackpot looks very much like OzLotto

July 27th, 2018 · No Comments

Check out Tuesday Jackpot from Lottoland. As a correspondent pointed out to me, this betting product looks and feels like OzLotto. Here is what they said: Just wanted to tell you about Lottoland’s newest lottery, the “Tuesday Jackpot” (https://www.lottoland.com.au/tuejackpot) It looks ridiculously similar to the Oz Lotto. You know – similar logo, you pick 7 […]

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Tags: Competition · Ethics · Lotteries

Big media news: Fairfax and Nine announce plans to merge

July 26th, 2018 · 4 Comments

Here is the ASX announcement: MERGER OF NINE ENTERTAINMENT AND FAIRFAX MEDIA The recommended transaction: –  Creates Australia’s largest integrated media player –  Enhances position with agencies and advertisers in a consolidating environment –  Enables optimisation of, and incremental investment in, content across FTA, BVOD, SVOD and digital –  Offers data solutions at scale combined […]

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Tags: Media disruption

More pen options help us sell more pens

July 26th, 2018 · No Comments

For some newsagents, the future of stationery is when we stop pitching pens, pencils and other stationery lines as stationery and start pitching pens, pencils and other stationery lines as quirky gifts, gifts for all sorts of occasions. I mean pens, pencils and other stationery lines purchased specifically for this purpose, different to what you have […]

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Tags: Stationery

Lotterywest trials new marketing approach on big jackpots

July 25th, 2018 · 1 Comment

Lotterywest emailed lottery retailers in Western Australia about a trial it is engaged with around the promotion of this week’s big jackpots. I thought retailers outside WA would find it interesting. I like the Lotterywest communication and the opportunities for  retailer engagement. Lotterywest sent me a copy of the comms earlier this week. 4 likes

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Tags: Lotteries

Don’t deny yourself revenue and new traffic

July 25th, 2018 · 1 Comment

Talking with a newsagent on the weekend they commented that they could not sell a particular item in their shop as their population was the wrong demographic for it. I was talking with them because they asked for help dealing with being in a regional location with challenges. In the conversation we explored a range […]

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Tags: Newsagency challenges · Newsagency management · newsagency of the future

Stunning Australia Post marketing campaign: Everyone matters

July 24th, 2018 · 6 Comments

I love the new Australia Post Everyone matters campaign, which launched at the weekend. Each video humanises Australia Post and those who provide services through them and those who use their services in an emotionally engaged way. Well done to everyone involved. 6 likes

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Tags: Australia Post · marketing

Lottery betting businesses form a new association

July 23rd, 2018 · 1 Comment

As reported last week at CalvinAyre.com, lottery being sites have formed a new trade association to educate (lobby) regulators. This is an interesting move. Here is the report in full. It is important lottery retailers read this to understand that the fight will continue. Online lottery betting operators have formed a new umbrella group to […]

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Tags: Ethics · Lotteries

Marketing tip: visual merchandising for stationery

July 22nd, 2018 · No Comments

The best way for people to see your business and what you sell in a different light is to show them through your visual merchandising. Here are four inspiring examples from the many I saw last week. You can choose to display products like a shopkeeper or a retailer. These examples are from retailers. They […]

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Tags: Management tip · marketing · marketing tip · newsagency of the future

The story of Lush underpaying staff is a reminder

July 21st, 2018 · No Comments

The news this week of Such underpaying staff in their retail business going back to 2010 is a reminder of the importance of checking and cross checking payroll calculations and processes. Before the Lush story there were the reports abut the Rockpool payroll and entitlements issues and there in hospitality. Prior to that it was […]

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Tags: Newsagency management

Inspiring words from a newsagent talking about transformation

July 20th, 2018 · 6 Comments

A newsagent recently shared with me a story about their experience talking at a local service club about their business. Here is the story, if their own words. At their request I am not identifying them or their business. This is inspiring… Last night I was the keynote speaker at a service club in our […]

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Tags: newsagency of the future

Talk about covering up page one of the newspaper

July 20th, 2018 · No Comments

Besides the masthead coverup of Phoenix Republic with a post-it note type stuck on subscription ad, there is the wrap around ad for hearing aids and a printed pitch promoting $109 in coupon value that partially obscures the actual masthead. I guess with one main newspaper in town you know the product. 2 likes

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Tags: newspaper masthead desecration

Midtown Comics’ success with magazines

July 19th, 2018 · No Comments

Midtown Comics is the destination comic business in New York. Each location is well laid out, with magazines the core offer. There are things they do that we could do even in our non special interest focussed magazine businesses. Here are photos from their store on Fulton Street, in the Financial District, where the common […]

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Tags: magazines

Lottoland’s 30% off Pitch

July 19th, 2018 · 17 Comments

Sent by email late yesterday… 1 likes

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Tags: Competition · Ethics · Lotteries · Social responsibility

Fairfax and News Corp. to share printing networks in NSW & QLD

July 18th, 2018 · 5 Comments

Fairfax today announced to newsagents today plans for Fairfax and News Corp. to share their printing networks in NSW & QLD: 6 likes

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Tags: Newspaper distribution · Newspapers

2019 calendars on sale, and selling

July 18th, 2018 · No Comments

In the US this week I have seen plenty of shops with 2019 calendars on display. Staff tell me they are selling, that people are seeking them out. I have seen them in stationery as well as card and gift shops. The range is usually close to two metres wide and at least a metre […]

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Tags: Calendars

New York newspaper front covers on a day of political intrigue

July 18th, 2018 · No Comments

6 likes

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Tags: Newspapers

Is it Snickers or a mood? … it doesn’t matter

July 17th, 2018 · 1 Comment

Mars is embracing temporary re-naming os Snickers like plenty of other food companies to give shoppers an additional reason to purchase. A Snickers bar labelled as a chocolate bar called Absurd turns the Snickers into a fun gift for someone, thereby expanding the reach of their product. This is a smart marketing move, not trail-blazing, […]

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Tags: confectionary · marketing

A fun card pitch broadens the appeal of the newsagency

July 17th, 2018 · 5 Comments

I have been playing with video software and made this video a few days ago to promote cards and newsXpress businesses as part of my mucking around. The reaction on social media has been terrific. It is the type of post that lends itself to people tagging friends, which extends the reach of the video […]

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Tags: Greeting Cards

81% discount for magazine subscribers

July 17th, 2018 · No Comments

Reader’s Digest has an offer in the US t the moment pitching subscriptions at 81% off the cover price. 1 likes

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Tags: magazine subscriptions

Not buying from a rep. in-store can be a smart move

July 16th, 2018 · 1 Comment

Each time a sale rep. steps into your shop to sell you products there is a sales target they need to meet to justify their time. Depending on your location, the sales target cold be for the town or region. This can see their products in competitor stores. Buying from a business that does not […]

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Tags: Newsagency management · newsagency of the future