With some locked-in contracts holding newsagents back and the suppliers using legal threats on newsagents who want out, this new ad from Optus will appeal to some here… 3 likes
Entries from January 2019
Brilliant ad from Optus about locked-in contracts
January 13th, 2019 · No Comments
Tags: marketing
What an awesome video from Bundaberg Brewed Drinks
January 12th, 2019 · No Comments
Tags: marketing
The security risk of an ATM in a newsagency window
January 11th, 2019 · No Comments
This report of theft of an ATM machine, k from a newsagency in the UK: Gaping hole in Milnthorpe newsagents' after cash machine pulled out of shop front in early hours. @BBC_Cumbria pic.twitter.com/RoDS3P31pL — John Bowness (@JohnBowness) January 10, 2019 0 likes
Tags: theft
Beware retail business consultants who have all the answers
January 11th, 2019 · No Comments
There are some retail business consultants pitching their services and ideas to newsagents and others in our channel. My advice is to beware, approach with caution, question the suggestions and advice from business consultants and self-proclaimed retail experts. Ask for evidence that supports their suggestions. Seek our references from indie retailers who have benefited from their advice. […]
Tags: Ethics · Newsagency management
Powerball $100M brightens summer
January 10th, 2019 · No Comments
Lottery retailers got a fillip to shopper traffic with Powerball jack potting tonight to $100M next Thursday. 0 likes
Tags: Lotteries
When your building is sold: a challenge for the small business retailer
January 10th, 2019 · No Comments
A newsagent friend is dealing with a new landlord following the sale late last year of the building in which they trade. They have eighteen months on their lease and were hoping too extend as the business is well established and there is a shortage of as well situated retail space nearby. The new landlord […]
Tags: Newsagency challenges · Newsagency management
Gifts are not what they used to be, and that is a good thing
January 9th, 2019 · 1 Comment
There was a time when gifts were easy to stock for newsagents. There were wholesalers who offered access to spinners and packs that fit with the key seasons as it is those seasons that we all focussed on for ur gift stories through then year. That all started to change ten or so years ago. […]
Tags: Gifts · Newsagency opportunities · Optimism
Product sampling key to success with food
January 8th, 2019 · No Comments
I have seen terrific examples of success with product sampling over the Christmas / New Year period, including this sampling of locally made jam. The owner made some scones for the sampling. With more transitioning newsagents selling food products, I thought it worthwhile to remind about the sampling opportunity. While best dine on the shop […]
Tags: newsagency marketing · Newsagency opportunities
A good magazine for your back to school pitch
January 7th, 2019 · No Comments
This issue of Australian healthy Food is an excellent title to add to your back to School pitch. It’s small format and covers topics relevant to school food prep. Plus, it leverages the strong current interest in healthy / clean eating. Also, it’s Aussie and that’s something to feature. Adding magazine to seasonal and other […]
Tags: magazines
More news outlets quitting lotto
January 7th, 2019 · 15 Comments
In New York over Christmas I saw more news outlets with a sign like this: No Lotto. The terminal was not down. No, they had removed Lotto from the business. The move is a surprise in that the footprint commitment to offering Lotto is small. The small format shops offer newspapers, magazines, tobacco and convenience […]
Tags: Lotteries · Newsagency management · newsagency of the future
Dealing with abandoned kids
January 6th, 2019 · No Comments
I love this sign I saw in a shopping mall store recently. Parents leaving kids in the shop while they go elsewhere is a regular challenge in shopping centre based businesses. Our store policy is to call security. If we did serve coffee, we’d use this sign. 12 likes
Tags: Newsagency management
Weekends are what matters next for Nine/Fairfax print newspapers
January 5th, 2019 · 18 Comments
Fairfax is promoting the weekend only print and anytime digital access to The Age and The Sydney Morning Herald. Here is the pop up currently running on the website for each masthead: It makes sense as shifting to weekend only print editions is a common move among daily newspaper publishers who have retreated from seven […]
Tags: Media disruption · newsagency of the future · Newspapers
Tatts Powerball ads on TV
January 4th, 2019 · 3 Comments
If I was a Tatts retailer I’d be frustrated to see them advertising the Powerball $50M jackpot for last night on TV after 6pm. It makes a mockery of the purchase pitch that includes in-store when, by then,. stores are closed. I suspect this is all about online customer acquisition as those who do purchase […]
Tags: Lotteries
Officeworks in strong back to school pitch
January 4th, 2019 · 3 Comments
These two photos, which I took in an Officeworks in Sydney a couple of days prior to Christmas, tell the story of an engaged, fierce competition for back to school business. This first sign is what you see as you enter the business: This is places deeper in the business, with a terrific range of […]
Tags: Stationery
What hope is there for a shingle?
January 3rd, 2019 · 1 Comment
On Twitter, someone was looking to buy stamps and asked Australia Post about whether certain outlets would sell them. No mention of newsasgencies or newsagents. Instead, the reference used was tatts lotto. @auspost do you know if tatts lotto or coles sells stamps? — giveaways are pinned (@daddiejimin) December 31, 2018 I have said at […]
Tags: Lotteries · Newsagency management · newsagency of the future
Announcing: new newsagency sales benchmark study
January 2nd, 2019 · 2 Comments
Here is an email I sent yesterday to newsagents using the Tower Systems software, announcing a newsagency sales benchmark study to look at business performance over the last three months: Q4 2018 NEWSAGENCY SALES BENCHMARK STUDY. I invite you to provide data for the Q4 2018 newsagency sales performance benchmark study. The benchmark provides data […]
Tags: Newsagency benchmark