A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Unsold magazines to cost shopping centre newsagents more?

I have heard from a newsagent that one landlord is reportedly to impose an additional charge for handling the recycling of unsold magazines.  For years, this landlord has allowed paper waste to be dumped in the recyclind dumpster.  Now, in the era of imposing charges for every possible thing, the landlord has said that the newsagent needs to pay a premium fee because of their recycle volume compared to other stores.

This issue is not yet resolved. Hopefully, commonsense will prevail once the landlord understands where control really lies on the volume of materials to be recycled.

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magazines

Is there a problem with NDD refunds?

I have heard from several newsagents in the last week about frustration with getting NDD account credits paid.  If the reports are accurate, it is frustrating for newsagents who are already funding the same titles now coming through Network and Fairfax.  Once again, the weakest in the supply chain are paying a high and unfair price.

UPDATE (12:38PM):  NDD has advised that all credit managers are still with the company.  Their details are on each NDD statement.  They are the best contact point for chasing upn a credit.

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magazine distribution

Gift cards for Christmas

blackhawk-giftcards-art1.jpgInterest in gift cards is increasing as shoppers start to consider their Christmas shopping plans.  I am glad that we established ourselves well in this space well in advance of the season.

While the iTunes gift cards and the most popular in the Blackhawk range, gift cards from Sanity, Jay Jays, Mitre 10, Dymocks, Super Cheap Auto and Angus and Robertson are also popular.

The gift cards are being sold with a greeting card more than 75% of the time, meaning a nice margin add-on for an already high margin sale.

While newsagents cannot build their future off the sales of gift cards , they can bank a higher margin from existing shopper traffic. This is the important next step to navigating to the future – building a better business today off of the traffic we have today.

The number of newsagents selling gift cards continues to grow solidly.

The latest extension to the gift card range further leverages existing newsagent traffic even further. The smartbox range offers experiences in a unique format for newsagencies. The price point provides another excellent margin building opportunity for newsagents.

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Gifts

Magazine sales decline 4% in September quarter

The latest newsagency sales benchmark study indicates that magazine sales declined 4% in the September quarter compared to the same period a year earlier.  Of equal concern is the 4% decline on greeting cards and a 2% decline in stationery.

These declines appear to be partly attributed to a decline in overall customer traffic. I put this down to suppliers pushing their products into more outlets and on terms which are more attractive than in newsagencies.

The continuing magazine decline is concerning given that overall supply by the magazine distributors to newsagencies continues to increase.

The average overall basket size has not altered, maintaining newsagencies as one of the least efficient retailers for the basket size metric.

In the benchmark study data I see plenty of success stories, newsagencies trading against the trend as well as categories trading against the trend.  for example, newsagencies with a consistent ink offer can often see double digit growth against a decline in stationery overall.

Here are the key takeaways for newsagents based on this latest benchmark data and that for the previous two quarters this year:

  • Diversify.  Leverage your existing traffic into business for other categories.  The easy extensions are gifts, ink, office services.  Look beyond these.
  • Manage your floorspace.  Consider reducing your space allocation for categories which are in long term decline.
  • Make your business attractive. The days of the old school newsagency of ten and fifteen years ago are over. Take a serious look at your store layout, range and appeal to new shoppers.
  • Exert more control.  Embrace opportunities to exert more control over your business, even in areas where you think you make have little control.

My view is that the newsagency channel has a good future if we, individually and collectively, get serious about what the newsagency shingle stands for.

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Newsagency benchmark

Get Convenience World magazine free

convenienceworldmagazine.jpgRegulars here would know that I like Convenience World magazine.  It publishes excellent insights into products which are of interest to many newsagents.  It is also a useful news and information souurce on the convenience retail channel which newsagents would find fascinating and useful.  I highly recomment Convenience World to newsagents who are looking for opportunities.  Subscriptions are free.  Just email sacha.delfosse@retailmedia.com.au.  Sacha Delfosse is the Editor.

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Newsagency management

Chasing early diary sales

tvw-mag.JPGOne of our team cleverly placed the TV Week diary next to the magazine this week.  It stands to reason that people buying the TV Week magazine are likely to buy branded diary from here than specifically look for it in our diary range.  Hopefully the logic pays off and we see early sales.

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Diaries

What is your NW experience?

nw-nov2010.JPGIs it just my experience or are others finding that the sell through rate for NW magazine is such that the title is loss making?  Weeklies should have a sell through rate of 75% or above.  NW is nowhere near this.  I was surprised, therefore to see a supply increase this morning considering the poor sales data we have for this title.

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magazines

And now … the virtual newsagent

MOBILE carriers could become virtual newsagents following a world-first deal.

So starts a report from Lara Sinclair in The Australian newspaper this morning outlining a deal which will see Optus promote a subscription to The Australian to customers who sign up for a Samsung Galaxy Tab device on a 12 or 24 month plan.

This is a logical and smart partnership between Optus, News Limited and Samsung.  Others will follow.  I suspect that some newsagents will be angry at News. The reality is that News is doing what it needs to do.

The question for every newsagent: what are you doing to reinvent your business?

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Media disruption

Promoting carbon neutral diaries for 2011

kyoto-2011.JPGWe are continuing our environmental push with the active promotion of the Kyoto carbon neutral range fof 2011 diaries from Collins Debden.  Our push last year has paid off with customers coming in specifically to purchase a Kyoto diary from us.  It is good to see shoppers making such a conscious choice.  This year, we have the Kyoto diaries on our dance floor in a high traffic location.

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Diaries

Newsagents can play a role in brain fitness

The Age yesterday published an excellent report on brain fitness and how completing crosswords and other puzzles can help combat dementia or Alzheimer’s.  This is an excellent report to cut out and display next to your crossword magazine section.  It is also worth sharing with staff so that they have more information with which to help drive crossword sales.

The report also promoted the Brain Fitness Challenge bring run by Florey Neuroscience Institutes. This is a team based online competition involving cognitive challenges.  It is part awareness on brain health and part fundraising for the Institute.

With brain experts advocating more attention to brain fitness, newsagencies could become as important in this area as gyms are to physical fitness and Jenny Craig, Lite n Easy etc. are to weight loss.

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crosswords

Age delivery fee rise cuts into the weekend

Fairfax announced a newspaper home delivery fee increase for The Age late on Friday and as a result sent newsagents seeking out assistance on how to handle this with their newsagency software.  They could have saved work for newsagents and software companies which provide weekend support by releasing instructions for implementing the delivery increase with their announcement of the rise.

The rise itself is good news for distribution newsagents, especially for customers they have acquired for themselves.

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newsagent software

Australian Women’s Weekly wins Magazine of the year

The Australian Women’s Weekly from ACP magazines has been named Magazine of the Year at the second Australian Magazine Awards. Runner’s up were Better Homes and Gardens and Vogue AustraliaMasterChef won the launch of the year.

While I like the AWW sales volume and the changes they have made to the product, my choice of magazine of this year is Frankie.  This is based on sales growth, efficient sell through and the customers it attracts to my business.

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magazines

Alan Rusbridger on the future of newspapers

Alan Rusbridger the editor of The Guardian newspaper was interviewed on ABC radio’s PM program last night, talking about the fututure of newspapers and the success (or otherwise) of paywalls.  Click here to hear an extended version of this fascinating interview including this quote:

The question is whether you believe that print is going to be that resilient. If you do then, you know, then I’m the last person to be saying that you should be bailing out of print but when you look at the, in Britain and American and most of Europe, you look at the slide in circulation, you just have to question the long-term survivability of print.

Newsagents, distribution and retail, must be thinking about these same issues as they plan for the future.

Alan Rusbridger is coming to Australia later this month to present the Andrew Olle media lecture on November 19th.

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Media disruption

The season for teacher gifts

teacher-gifts.JPGThis display of gifts for teachers at our counter is generating good interest.  We have it placed next to graduation gifts.  These teacher gifts are ideal for primary and low to mid high school.  They are at a good price point – an easy impulse purchase decision.

End of year teacher gifts are another opportunity for leveraging better business from our good existing traffic.

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Gifts

The increased cost of Bank Guarantees

Bank Guarantees are a regular part of a newsagency business, indeed any small business.  In our channel, landlords and some suppliers require them to reduce their financial risk in the event of an insolvency event.  For example, every newsagent would have a bank guarantee lodged with Network Services.

Prior to the Global Financial Crisis, a Bank Guarantee was fairly straightforward to obtain.  Your bank would usually write the guarantee based on your overall position with them.  That all changed last year as the impact of the GFC reverberated through Australian banks.

Today, most major banks require Bank Guarantees to be backed by cash on deposit or 100% securitisation with property where only up to 60% (or thereabouts) of the bank valuation of the property can be used.

In addition to tougher rules, the fees associated with Bank Guarantees have increased.  One major bank dealing with newsagents has increased annual Bank Guarantees by 400%.

These one relatively cheap instruments of protection for creditors are now quite expensive.  Which brings me to my core point…

The cost to the newsagency channel of the Network Services required Bank Guarantees has increased dramatically over the last two years.  This is an additional cost we need to factor into our assessment of the profitability of the magazine department.

I would like to see the use of Bank Guarantees reduced for products over which we do not have reasonable control over our level of indebtedness – such as magazines.  Such a move could free tens of millions of dollars for the newsagency channel.

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magazines

Draft Christmas magazine poster

christmas2010magazine.jpgWe are developing a poster at my newsagency software company promoting magazines as a Christmas gift. The image to the left is where we are currently at.  We hope to have the artwork completed next week and available through this blog and elsewhere.  Last year, our Christmas magazine poster was downloaded 300+ times.

Magazines make an excellent give as they cater to known special interests.  We have the opportunity to sell single copies as well as several issues in a row as a putaway.

The poster is as much for newsagency employees as it is for shoppers. I think that we sometimes forget that we have plenty of items available, like magazines, which will appeal as Christmas gifts.

I know I bang on here about the inequity of the magazine supply model. That does not stop me from embracing every opportunity I can think of to drive magazine sales.

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magazines

Magazine discounting disappointing

awwgh.JPGI was disappointed to receive the Australian Women’s Weekly and Good Health double pack priced at $10.95 on Wednesday when we still had more than half our AWW stock and had just that day received the new issue of Good Health.  My view is that these now regular discount offers from ACP are training customers to not pay full price for magazines.

The other issue with the offers is that my stock holding increases for what appears to be no commensurate increased in return on inventory investment.

Also, customers considering the discounted pack will often still browse the full price products before making a purchase decision.

I created a successful loyalty program for the magazine department which focuses on the whole department.  This program is now widely used in the newsagency channel.  It is designed to get customers spending more on magazines.  It does not target any specific publisher.  These title specific promotions do not focus on the whole magazine department.

I understand why ACP does it.  I am under no contractual obligation to like it.

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magazines

Progress update on magazine sell through project

I have now reviewed the magazine sell through data I have been sent by 175 newsagencies.  This unprecedented pool of data along with the newsagency sales benchmark data as well as magazine cash flow data combines to provide an extraordinary view of the performance of the current magazine supply model on newsagencies.

I have spoken to two government organisations about how the data could be used.  I am also seeking independent advice and should have this in the next week or so.

My next update will be to the newsagents who have shared the data and I hope that it will outline a possible course of action.

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magazine distribution

ABC Shop success

The number of newsagencies offering the ABC Shop range within their stores is growing.  Those I speak with tell me that sales are excellent.  The most successful I have seen recently are in newsagencies in rural and regional situations.

The ABC Shop franchise appears to be well managed and the appointment of ourlets well controlled.  This is a significant benefit to the newsagents who take it on – both in day to day trading and when it comes time to sell the business and determine a goodwill value.

I mention the ABC Shop opportunity today since plenty of newsagents are looking at diversification alternatives.

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Book retailing

71% magazine supply increase unjustified

442.JPGYesterday, we were subject to a 71% increase in supply of FourFourTwo magazine without justification.  Over the previous four issues, starting with the oldest, we have sold 1, 4, 1 and 2 copies.  Yesterday, Network Services increased our supply from 7 copies to 12 copies.

The attack dogs of the Network Services accounts department demonstrate no interest in newsagent concerns about oversupply, all they want is ‘their’ money.  The only reason they can claim that it is ‘their’ money is because of what they supply. What I saw yesterday in one of my own stores with FourFourTwo  is a good example unjustified over supply.

With Netonline not providing newsagents with fair and reasonable mechanisms through which we can control supply, and with early returns carrying a high labour and freight charge, sometimes late payment of the Network account is the only option for newsagents.

If Network really cared about the wellbeing of the newsagency channel they would invest time in running numbers, numbers like those I have been running in newsagencies over recent weeks.  They would see that outside of ACP titles, many newsagents achieve a sell through of 40% or less. They would agree to minimum performance criteria and they would compensate newsagents for titles which do not meet this.

Yes, we early returned excess supply of FourFourTwo.  That is not the point. The crime should never have been committed in the first place.

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magazine distribution

Why more copies of F1 magazine

f1mag.JPGFor reasons which escape me, our supply of F1 Racing magazine has been increased. I see no justification in our sales data whatsoever. Looking at the issue, there is nothing special inside to warrant a supply kick. These types of decisions by magazine distributors ought to have consequences for them. Instead, they have financial consequences for us.

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magazine distribution