Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from July 2009

Promoting food magazines

July 31st, 2009 · 1 Comment

We are enjoying success with food magazines so we decided to leverage this with a display at the front of our newsagency, where people entry to purchase lottery tickets.  We have have included a selection of titles from the Better Basics (which is almost sold out) to the monthlies and a selection of ACP Cookbook […]

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Tags: magazines · retail

VTAC Guide out now

July 31st, 2009 · 2 Comments

The VTAC Guide went on sale in our newsagency this morning – an in newsagencies across Victoria.  We have a display next to our main newspaper stand – it will remain here for a couple of weeks.  We are opportunistically chasing impulse business in addition to destination business for this title – hence the prime […]

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Tags: magazines · retail

Looking for money in That’s Life

July 31st, 2009 · 46 Comments

In the rush of the Powerball jackpot yesterday I noticed a customer working through each copy of That’s Life we had on display, looking for copies which had cash – as part of the weeks giveaway with the magazine this week.  My initial thought was to go and ask her to stop.  However, I decided […]

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Tags: Customer Service

I found a bagged magazine customer!

July 31st, 2009 · 9 Comments

I know I go on here about bagged magazines (they are not browser friendly and waste newsagent space), especially the junk from Express Publications.  Yesterday, one customer bought three packs of bagged Express Publications magazines.  I asked her why.  They were for a gift and they knew the person liked crafts.  The purchaser was not […]

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Tags: magazines

Barnes & Noble moves on digital strategy

July 31st, 2009 · No Comments

Last week, Barnes & Noble (reportedly the world’s largest bookseller) launched its digital book strategy.  This week, the bookseller launched free Wi-Fi in its stores.  These are significant moves by the bookseller – primarily against online store Amazon and their Kindle readers. This latest move shows how serious Barnes & Noble are in pursuing the […]

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Tags: Book retailing · Media disruption

Powerball $80 Million Jackpot day

July 30th, 2009 · 15 Comments

Based on sales already this week, I expect today to be a monster day not only for lottery sales but also for other product we are pitching around the lottery offer.  We are most fortunate to have another opportunity like this so soon after the OzLotto jackpot and to have additional lottery kacpots to sell […]

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Tags: Lotteries · Newsagency opportunities

Yahoo Microsoft deal to further pressure newspapers

July 30th, 2009 · No Comments

The deal Yahoo and Microsoft announced yesterday in the US will put further pressure on newspaper advertising revenue – along the lines of recent moves by Google. 0 likes

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Tags: Newspapers

Some newsagent suppliers hold back sales

July 30th, 2009 · 4 Comments

Some suppliers get in the way of achieving sales in newsagencies because of their rules about how and where they want their product displayed. I wish they would trust that I want what they want – their products sold as quickly as possible. Having a go at a newsagent because of a breach of the […]

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Tags: Newsagency challenges · Newsagent suppliers · Ugh!

Railway Digest a hit magazine

July 30th, 2009 · No Comments

Railway Digest is bucking the trend of many magazines from what I can see.  Sales for this very special interest magazine are strong.  In our case, we have a sell through of in excess of 90%.  With a $9.00 cover price, Railway Digest is nicely profitable for us.  Our success is, in part, due to […]

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Tags: magazines

Lovatts crosswords tap into snuggies

July 30th, 2009 · No Comments

Snuggies are all the rage for people who actually like them to those who get a laugh from the how religious-sect like they look in the TV commercial.  Lovatts have tapped into the interest by offering Duvet Suits as prizes to competitions in their latest BIG Crossword magazine.  I see this as being a bit […]

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Tags: magazines

Hallmark card promotion popular

July 29th, 2009 · 4 Comments

The Buy 5 and Get One FREE greeting card offer we are running in association with Hallmark is proving to be very popular – considerably more so this year than last year.  Customers are delighted with the offer, a couple even headed back into the card department to qualify sooner for their free card.  Indeed, […]

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Tags: Greeting Cards

The challenge for music magazines

July 29th, 2009 · 1 Comment

Spinning in the Grave is an excellent article by Jonah Weiner on Slate.  Weiner focuses on music magazines and offers a useful perspective as he was a senior editor at Blender magazine until a few months ago. The article is relevant to newsagents because it thoughtfully assesses the changes impacting the segment.  Rather than saying […]

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Tags: magazines

Powerball 80 Million jackpot countdown

July 29th, 2009 · 2 Comments

We are making it easy to pitch the up-sell of the Powerball 80 Million jackpot with a menu of ticket options.  This is something to which we can refer in a sale including non-lottery items.  We point to the options when we ask if they would like a ticket in the draw, this lets them […]

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Tags: Lotteries · retail

Chooks as covergirls

July 29th, 2009 · 10 Comments

I like the front cover of the latest issue of Burke’s Backyard as it separates the title from other gardening titles.  So our customers can see the sexy chook cover girls we are pitching Burke’s Backyard at our newspaper stand and on the flat next to Better Homes and Gardens.  These cuties are lost in […]

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Tags: magazines · retail

Oprah and her magazine

July 29th, 2009 · 1 Comment

The cover of O The Oprah Magazine reads… OPRAH’S PRIVATE MOMENTS: We gave her a camera, she gave us a snapshot of her perfect lazy Sunday. I think it should read: MY PRIVATE MOMENTS: I gave myself a camera, I gave my staff a snapshot of what I think will help sell my magazine. Maybe […]

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Tags: magazines

Lottery jackpot season continues

July 28th, 2009 · 2 Comments

OzLotto did not go off tonight meaning that next Tuesday the first division prize is $20 million.  This is on top of the Powerball $80 million this Thursday and the saturday Lottto superdraw of $20 million.  All these jackpots are greate sales but challenging in terms of competition between the games.  Given the TV, radio […]

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Tags: Lotteries · Newsagency opportunities

Google, Australian newspapers fighting

July 28th, 2009 · 18 Comments

GOOGLE is facing the greatest challenge yet to its might in Australia as two of its largest media customers threaten to pull their business over the internet company’s decision to enter the real estate listings market. This is the opening paragraph of a story from the Sydney Morning Herald yesterday.  The opening paragraph could easily […]

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Tags: Media disruption · Newsagency challenges · Newspapers · Online classifieds

Poor parenting on show

July 28th, 2009 · 49 Comments

A young girl, probably around six or seven, sat on top of the Australian Women’s Weekly flat stack on the weekend clumsily flipping through a copy of New Idea, licking her fingers before turning each page.  The girl’s mother was standing across from her asking when she will be ready to get on with the […]

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Tags: Ugh!

Ben 10 partwork series in newsagents now

July 28th, 2009 · 8 Comments

The Ben 10 partwork series launched yesterday is an excellent opportunity for us to appeal to a young demographic. The popular Ben 10 character is well known here.  Newsagents should take a moment and research Ben 10 online – the more we understand the appeal the better equipped we will be to promote the partwork. […]

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Tags: magazines · Newsagency opportunities · partworks

Tapping the appeal of Twilight

July 28th, 2009 · No Comments

We are showing the front and back covers of the latest issue of TV Week magazine on our shelves this week.  The back cover promotes a feature of Twilight posters.  I am certain this will drive incremental sales.  While this move may seem small, it’s easy and costs nothing.  It is another example of the […]

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Tags: magazines · retail

Promoting Woman’s Day and free Allens lollies

July 27th, 2009 · 16 Comments

Woman’s Day gets our prime counter position this week thanks to the free pack of Allen’s lollies which comes with every issue of Woman’s Day we sell.  We know we are the only retailer of Woman’s Day out of five in our shopping centre to have this offer so it makes sense to promote in […]

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Tags: magazines · retail · visual merchandising

Promoting the half price Zoo this week

July 27th, 2009 · 1 Comment

Promoting Zoo magazine is a challenge this week as it is a feature title in the ACP Connections marketing program yet sells at a low volume for us.  We have higher volume titles which will deliver a better return from premium magazine display space.  Our solution is to pitch Zoo next to the Herald Sun […]

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Tags: magazines · retail · visual merchandising

Taking on more magazines

July 27th, 2009 · 6 Comments

Given the success we have with British weekly magazines, we have expanded our range to include several more titles.  Gordon and Gotch has been particularly helpful through this process of identifying titles and providing a process through which we can test them in our store. Newsagents tend to take what they are given and complain […]

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Tags: magazines · Newsagency opportunities

The rising cost of mail

July 27th, 2009 · 1 Comment

Jeff Jarvis writing at his BuzzMachine blog outlines why the cost of mail in the US will continue to rise.  Jeff”s post fits with the application by Australia Post for an increase in the standard letter rate in Australia. That said, there is a huge difference between the US Postal Service and Australia Post. 0 […]

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Tags: Australia Post

Call for newsagents to help a colleague

July 26th, 2009 · 1 Comment

This is a reminder to all newsagents to rally support for the daughter of slain Epping newsagent Min Lin and his wife and two children.  Click here for a copy of the letter sent to newsagents in NSW and the ACT about the trust fund established by NANA to support the daughter of the slain […]

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Tags: Social responsibility