A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Driving good easter business in Frankston

frank_easter_2010.jpegOur team at Frankston has created a stunning Easter display on the dance floor. Facing shoppers as the leave Coles opposite us, this display is attractive, functional and enticing. The key range is eggs and chocolates from Ernest Hillier. This is supported by an excellent range of Easter gifts as well as Easter cards. We have an excellent Easter book sale running with this important valuable season. We grew Easter sales by more than 10% last. The value of this was compounded by better margin on many lines. We have set a sales growth target this year and we have even better margins on some lines.

Easter is a month-long season covering several categories in a newsagency.  This is what really appeals to me – we get to play to our strengths.  Key to this is that newsagents will sell more Easter cards than any other retail channel.

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  1. JGD from Mentor Club

    That’s indeed a lovely display. Who designed it? Congratulations for doing great in keeping your biz profitable.

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  2. Heather Collins

    Your displays always catch my eye when I come out of Coles!

    I was wondering if you or any of your colleagues would like to place FREE adverts on my community website? Our mission is to build and maintain 24hr assisted living facilities for younger (20’s-70’s) people who are currently IN or in danger of being placed into Old Age Nursing Homes.

    Happy Easter.

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