A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Month: March 2012

Playing the Meryl Streep win

We have Lovatts Christine’s BIG Crossword title in prime position with our crossword titles and with our women’s weeklies titles (New Idea, Woman’s Day, That’s Life and Take 5 etc) to make the move of the Meryl Streep cover. Meryl won the Best Actress Academy Award on Monday night our time and so will be recognised by more shoppers. It is a very timely cover and should help drive browsing of the title.

I hope other newsagents noticed the opportunity with this cover and have placed Christine’s BIG Crossword in a prominent position. It is the sort of cover you use to achieve sales growth – so long as shoppers can see the whole cover.

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Excellent impulse unit from Pacific Magazines

We have the terrific display unit from Pacific Magazines at the front of the newsagency facing into the shopping mall driving traffic and impulse purchases. Pacific gets these units right and has done for years. The display units are strong, easy to setup and well designed to tell a story and attract eyeballs.

We move the display unit to different locations to combat store blindness from regular shoppers and ourselves.  So, right now it is out the front.  We moved it there from next to our main newspaper display.

This type of limited life impulse purchase unit works well as it looks fresh.  Plus it’s clear to the team members what titles go in the unit.

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