Smith Journal #2 out Monday – WARNING do not early return this title
Smith Journal volume 2 goes on sale Monday – get a sneak peek here. This is from the publishers of Frankie. Many newsagents sold our of Smith Journal Volume 1 last year. I did in my newsagency and order ed more. Sold that too. ordered more and sold that too. This is a hit title.
NEWSAGENTS: do not early return Smith Journal.
I have seen some sales data for this title and am certain that they stock you will receive Monday will sell. The print run is tight. The publisher has not scaled out with fat for returns.
There is a strong social media campaign around Smith Journal. This will work but over time.This is our opportunity to demonstrate that we will support new and innovative Australian titles. Other publishers are watching how newsagents react to Smith Journal. So, please, for the sake of all of us, DO NOT EARLY RETURN SMITH JOURNAL.
I have no commercial relationship whatsoever with then publisher, Morrison Media. It just so happens that I love the title and what they are doing to drive traffic to our stores to purchase this and their other titles.
I have already sought more stock as I am certain we will sell out.
If we as a channel to not fix the early returns problems we will turn out osiers away fro our businesses and this will ultimately hurt the most valuable habit based traffic we have. This is not an issue for us to debate. It is an issue for us to act on in your own newsagencies. Yes, I understand there are titles we should early return – but this has to be done intelligently and based on good data.