I hate going into work. As a friend of mine said these words I knew they reflected a long-held feeling, a feeling help with some shame. Here was a retail business owner who hated going into his own business. He had fallen out of love with what he had created. The bitterness he felt towards his business had soured to hatred.
Why do some retailers, including newsagents, hate going to work? It is an interesting question which needs exploration before we look at strategies for countering this.
There is usually a trigger – supplier fatigue (magazine distribution challenges etc), tough economic conditions, personal challenges away from the business, a partner dispute, tiredness… there could be any combination of reasons.
If you have reached the point where you hate going into work each day it is important to take time away from the business for an honest assessment as to why you hate the business. Until you can answer the question – why do you hate going into work? – you cannot begin to work on resolution.
Once you know the reasons, think about a series of small and achievable steps you could take to turn the situation around. No matter how challenging the situation, there are always steps you could take. Focus on these, start work on them and in some instances that alone will be enough to move you through the fog of anger and ill-feeling toward the business.
If finding small steps to take does not work, get together with a trusted friend and tell them how you feel toward the business. Ask them to talk with you about the business. Reminisce about why you started or purchased the newsagency. Remember your dreams and hopes. Use the conversation to explore your emotion at the moment you decided to open or purchase the retail business.
If you have the funds, substitute a psychologist or professionally qualified counsellor to explore your feelings for the business. I am not suggesting a business coach or mentor here because the ill-feeling toward the business is more often personal and is better dealt with by those with skills on working with feelings.
Understanding your hatred for your retail business is the first step. This will usually, of itself, reveal the first steps you can take to turn the hatred around. Be open to that. Take small steps and see where they lead. The change in feeling toward the business may not be immediate so do not expect too much too soon.
Some newsagents I have worked with have felt ashamed of their hatred for their business. The best and toughest analogy I heard was that it was like hating your own child. A retail store, especially one you created on your own, is like a child. There is no shame to be had in this feeling. So many factors can come into play to get one to this point.
By getting help to understand your feelings and using the understanding which flows from this to develop a strategy you can expect to start to feel better – even if the strategy involves you exiting that business.
If you do nothing, the hatred will be more and more reflected in the business and in your own person. Neither benefits from this.
We are promoting the latest issue of Dolly magazine in its regular location in-store as well as this column-based location which is adjacent to the counter.
