A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Month: August 2012

If serving the local community is a point of difference for you…

Ryman – The Stationer in London offers 90 minute delivery of ink and toner.

Newsagents who pitch being local and offering local services as a point of difference should take a look at this and consider copying the idea to the extent of their local delivery capabilities.

Fast delivery of online purchases is the next big move in online retail. Amazon is leading the push in the US with same day delivery planned for several large US cities.

Newsagents can offer this now – in a structured way around a unique selling proposition.

This is one of the examples I offered in the Newsagency of the Future series. It’s a tip I’d encourage regional and rural newsagents to consider.

1 likes
Newsagency management

Smart notification of newspaper price changes

I was in one of my newsagencies on the weekend for the first time in over a week and was thrilled to see how they are advising shoppers about newspaper price changes.

The notice shares appropriate information in a professional way, in keeping with our corporate image.

Given that our key competitors in this centre are major supermarkets and other national retailers, we need try and match their professionalism when it comes to signs and other shopper communications.

16 likes
Newsagency management

Newsagents have the key to better sex

I like the collateral promoting the latest issue of Women’s Health even if it may upset some of our older customers.

Your key to better sex is as attention-grabbing as they come. The keyhole image is smart.

We have the title on show on a pillar facing into the shopping mall – yeah, we want to get the attention of shoppers outside the newsagents and get them thinking about sex and our shop. And why not? It changes things up from the usual view of a visit to the newsagency.

Yeah, I like this campaign for Women’s Health.

7 likes
magazines

Exclusive magazine promotion leverages point of difference

As more newsagency suppliers run promotions for different groupings of newsagents, the channel will see the focus on brand-based groupings increase.

While this will frustrate some newsagents who do not trade under a national banner, it will work for the participating newsagents and the supporting suppliers.

We need to find more commercial ways to separate core offers in our businesses. Yes, including separating newsagency from newsagency. This is what a competitive marketplace is about.

I have been doing this over the last three weeks in my newsagencies with the ACP Magazines / newsXpress exclusive promotion.  On offer has been four home entertainment systems. The total prize pool is worth in excess of $17,000.  Being able to promote this in a centre where I compete with two supermarkets, another newsagency and two other major magazine outlets is important.  It’s why I have promoted the exclusive competition at the front of the store facing into the mall.

Suppliers like these promotions as it gives their products more attention … with the goal of driving sales.

With magazine available in so many outlets. Promotions like these with strong discipline are important for publishers and each participating group.

4 likes
magazines

Apple continues to be the company to watch

Apple continues to innovate and disrupt. Those who thought the iPod or iPad were end games need only look at the company’s video related moves. I am glad I don’t have shares in any free to air or cable TV company.

But we in print can’t be complacent. There are reports of disruptive moves around print.

If the Apple TV moves are anything to go by the company will continue to innovate in the print – book, newspaper and magazine space – as it has done in music and is doing in video.

We, all of us, need to factor these moves into our business planning.

0 likes
Business planning

Magbooks – a welcome point of difference

This is another of the magbook titles we are now happily carrying.  This title is a good fit with the men’s health and fitness titles we have. This is a popular section with sales growing as we become better known for the expanding range of titles.

Network has the magbooks. I like them for the port of difference they offer.

1 likes
magazines

Sunday management tip: get a second opinion on your roster

When was the last time you have someone not connected with your business look at your roster?  It’s a good experience, getting a second opinion.

Anyone with retail experience will look at revenue per hour, return per employee.

While many of us are close with employees, the business itself must come first, especially if money is tight and net profit low or non-existent.

Almost every newsagency I am asked to review has spare capacity in their roster. Even saving one hour a week could be worth between $80 and $150 in sales depending on the cost of the hour of paid labour saved.

Ask a friend with business experience or a fellow newsagent. Their free advice could drop some welcome cash to your bottom line.

13 likes
Newsagency management

First day of Melbourne GNS Fair sees good traffic

There were plenty of upbeat newsagents and newsagent suppliers on the floor of the GNS Market Fair in Melbourne yesterday.

While this is a trade show for suppliers offering products through GNS first and foremost, there was an excellent mix of other suppliers there adding value to those visiting.

There was some discussion about the T2020 changes but most newsagents I spoke with were focused on retail opportunities for their businesses. This opened some excellent business planning and development discussions.

Alex Stewart, the CEO of GNS, presented an open and accessible face for the business … talking about excellent business opportunities for newsagents.

9 likes
Newsagency management

Promoting the brand

We have these two Homespun titles next to each other in our high-profile quilting and crafts section. It makes sense as the shopper looking at one will usually browse the second … and that’s the best step toward a purchase.

Australian Homespun is a hero product in this category. The actual placement of the two titles in the photo is the bext in the category. Note that the full cover is on display. I consider this to be important for craft titles showing off the goal of engaging in the hobby.

2 likes
magazines

With weekend newspapers

We are displaying the latest issues of Better Homes and Gardens and Your Garden with weekend newspapers this weekend – the former because it sells very well on weekends and the latter because of the FREE seed pod which comes with the latest issue.

There is a third reason we considered with the selection – the two covers work well next to each other. We take this into account with each placement.

What we put with newspapers is important for driving the best value possible from a newspaper purchase.

9 likes
magazines

Is this what it’s come to? Free newspapers everywhere.

It seems that everywhere we turn these days capital city newspapers are free.  Gyms, sports events, cafes and now 7-Eleven.

It is an unfortunate consequence of newspaper publishing today and the competition among retail channels selling newspapers that the product itself is being devalued in many ways.

7-Eleven this week in Victoria has been giving a copy of the Herald Sun away with every fuel purchase over $2.00.  I know of one customer who was given the free paper without asking.  he was not in the market for a paper and not looking to read the paper.  Yet the free paper thrust into his hand will count as a copy sold for the purposes of the audit.

It’s not as if the Herald Sun is expensive.  In my view it’s underpriced by at least fifty cents.

It’s the non newsagency outlets where the freebies are offered: cafes, convenience stores and petrol outlets.  these businesses are mroe likely to see the newspaper as something to giveaway – of less value than the cover price.

It’s newsagents where we charge full price, respect the value of the product and support the product in ways designed to drive full value (for the publisher and for advertisers) sales. We love the product for itself and not for being something to thrust to a petrol customer without asking.

I wish deals like the 7-Eleven one were not being done and that newspapers were priced the same everywhere.  It won’t happen, I know … not now.

23 likes
Newspapers

Terrific joint promotion

Check out the promotion at newsXpress Emerald of the Charm It jewellers products next to Total Girl magazine from Pacific Magazines. The Charm It promotion with Total Girl, placement of the jewellery product there too makes perfect sense. Smart!

Why chase the sale of one item when you can easily chase the sale of two?

We all need to chase opportunities like this in our businesses.

2 likes
magazines

Some ignorant comments on newspaper distribution consolidation

Too many people, not just newsagents, are jumping at shadows in relation to the newspaper distribution model News Limited has announced it will trial in Brisbane this year.

Rather than look at the evidence of what has been achieved in managing consolidated newspaper distribution territories in a range of regions in Victoria, the achievements of the migration project in SA and the information provided by News, some people prefer to put about inaccurate commentary.

I know from my work with the newsagency software company I own, Tower Systems (serving 1,800 newsagents), there are newsagents who have consolidated to the scale targeted in the News plans.  The software handles it, management embraces it and newsagents from separate territories join in.

My own assessment as a distribution newsagent eight years ago was that scale was vital. This is why I put together the Circulation Fulfilment Australia business plan.  I was not alone. VANA shortly thereafter hosted a one day forum to explore and discuss newspaper distribution models.  I spoke and several newsagents who were already involved on consolidation spoke.

Details of how to and why to consolidate was out there for newsagents to see. the reasons for consolidation were also in the public domain.

The result is that more newsagents consolidated.  I’ve been involved with most through my software company.

My point here is that the target News has announced and the need to consolidate is not new. The marketplace itself was aware from around seven years ago.

While a target of 10,000 newspapers delivered by a distribution business will be too big in some situations, in suburban areas there are live examples of it working for consumers, newsagents and publishers today.  There are other valid questions being asked which need to be answered.  Drawing conclusions without answers is inappropriate right now.

I am concerned that the agendas of some are driving inaccurate debate and commentary. In a couple of cases these are people who failed to act years ago. It’s not the channel’s job to move all newsagents together – such is the nature of a competitive marketplace.

As I have noted, I appreciate the concern about change and the challenge of navigating change. It will be important to watch what happens over the next six months and to hold News to account for being transparent through the process.

15 likes
Newspaper distribution

Regional newspapers continue to be vital to regional newsagencies

I have been looking at sales data for regional newspapers this week on behalf of several newsagents this week and can see, in the data, the value of strong regional newspapers. There is a spike on the on-sale day – not only in newspaper sales but also the sales of other products.

Indeed, the spike associated with regional newspapers is strong when compared ot newspaper related sales data in city newsagencies.

Newsagents in country towns need to take care of regional newspapers, work close with them, support them, drive mutually beneficial success with them.  The data shows that they offer a win win.

13 likes
Newspapers

Winter breaking Better Homes and Gardens issue

It’s been a cold Winter in Melbourne so I’m thrilled for any hint of Spring and as if on cue, Better Homes and Gardens arrived in store Wednesday.

We have engaged in our usual, and successful, support for the magazine.

We have the full column display in store as in the photo & placement with newspapers as well as a full column waterfall as the feature title in our women’s magazine aisle.

The reward for the effort and space allocation will be sales, especially in the first week of the on-sale.

After week one we will back but only slightly as the title continues to sell well thanks to the TV show and radio – and in-store promotion of features.

8 likes
magazines

Have suppliers played a role in the closure of a Bendigo newsagency?

The Bendigo Advertiser is reporting the closure of a newsagency in the centre of the city. The photo published with the report shows a letter posted in the shop window casting some blame at suppliers to the business for the business closing.

They say the business was not given a fair go by some suppliers because of what happened with the previous owners.  The previous owners went broke.

I’d be interested in knowing if this is the case, if suppliers treated the business unreasonably because the previous owners went broke.

I have heard about this happening in our channel and wondered if it was an urban myth. If suppliers do treat a new newsagent poorly because of the actions of a previous owner of the business then they should be dealt with through the appropriate channels.

9 likes
Newsagency management

No Darrell Lea opportunity for newsagents

It was always a long shot and at least we got to express interest.

Our pursuit of a position with the future of Darrell Lea will not go anywhere. That said, our expression of interest has raised the profile of our channel and made it clear we are looking for products we can bring to our communities around Australia.  This could still play out for us with Darrell Lea in some way.

What is interesting is the newsagents who were prepared to put their hand up and nominate an amount they would invest. In a couple of days I received pledges totalling more than I expected, an indication that we could raise funds for some other appropriate corporate play.

We need to be thinking like this, chasing products we can have for ourselves, creating, through ownership, monopoly situations that cannot be challenged in the courts.  If we look around at retail success stories today they are built on factory to shop floor control: Smiggle, kikki.k, Apple.  We need to be thinking along these lines – no, not the size, by the model – controlling a respected and in-demand brand for our own benefit and the benefit of the shoppers we serve.

I am disappointed the newsagent associations did not see the bigger picture opportunity of Darrell Lea and actively promote it to their constituencies.

10 likes
Newsagency management

Newsagents should check out the Officeworks ad

Officeworks has released a new campaign including  a price based pitch in their latest TVC.  Check it out.

My experience is that newsagents often beat Officeworks on price.   Rather than being genuinely competitive, Officeworks says we’ll beat anyone else on price and reward you if we don’t.

This is a cynical campaign in my view.  People will think that Officeworks is cheaper (because of the guarantee) and therefore shop with them rather than actually price comparing – and discovering that they are not as cheap as they say.

Local newsagents in Australia continue to offer stationery and competitive prices. The big difference between newsagents and Officeworks is that newsagents can’t compete when it comes to advertising. Their investment is in hard work supporting the local community.

7 likes
Stationery

Good start to Father’s Day

We are seeing good activity with Father’s Day already. Both gifts and cards are moving well.

We have setup the displays on the dance floor and plan to move them to the lease line at the front of the business in a week’s time.

Father’s Day is more than the display in the photo.  We have gifts, cards and magazines on offer.  A six week promotion works best for the season.

3 likes
Gifts

Joining the judging panel for The Maggies

I’m thrilled to have been asked to join the judging panel for The Maggies – The awards celebrate and reward the best magazine covers of the year. They are voted online by the public.

The Maggies are a great initiative for driving consumer engagement with magazines. It’s good that a retailer gets to sit on the judging panel.  The process is transparent:

The nominated covers submitted for the Awards, which are open exclusively to Australian print magazines, will be shortlisted by the selected panel of industry judges. Voting is then put out to the public for voting via the website, facebook and pinterest this year.

It’s an honour to join magazine leaders and experts including chair Ita Buttrose.

9 likes
magazines