A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Month: August 2012

MANSPACE magazine as the Father’s Day feature

MANSPACE magazine is the perfect gift for any dad on Father’s Day.  We have placed it as the backdrop for Father’s Day cards and gifts.  Shoppers looking at these will definitely see the magazine.

Other shoppers entering the business will also see MANSPACE magazine because of the high profile location and that we have ensured no visual clutter around the display.

We have deliberately gone for a display on both sides of the column so we are seen by shoppers entering through the two main thoroughfares into the business. Click on the image for detail.

We also have the magazine in what we call our thinking man’s section.

MANSPACE magazine is important to newsagents as it’s a special interest title the kind of title to drive traffic to our businesses and to underscore our point of difference.  Newsagents who do not specialise in magazines and do not have any other product or service specialisation risk seeing their business performance decline.

Bricks and mortar retail today requires specialisation. The easiest specialisation for us right now is magazines.  MANSPACE magazine is a good fit with this plan.

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magazines

Newsagent help sought on comic sales

I’ve received a request for help. While we don;t easily have the depth of data sought, newsagents might have useful information to help with the research being undertaken on comic sales.

Hi Mark,

I am contacting you on behalf of a student at Caulfield Grammar who is investigating the impact the introduction of the iPad has had on the purchasing of comics.

We stumbled on your blog whilst researching and thought it would be a place where our questions could be posted.

Below is the letter and questions we are interested in seeking information around.

” Dear recipient,
Hello, I am doing a math project for school. It’s about how many comics are sold now that the iPad has come out; compared to before it came out. Here are some questions I’d like to ask:

What was the average amount of comics sold in April in 2009?
What was the average amount of comics sold in April in 2010?
What was the average amount of comics sold in April in 2011?
What is the average amount of comics sold per month this year?
What was the average amount of comics sold this April?

How do you feel about those changes?
Is it affecting your company majorly?
What type/brand of comics are most common now?
Has anything changed since The Avengers movie came out? (May 4th 2012)”

Regards Kelli Simmons
Enrichment / extension program

If you can help, please contact Kelli at: KelliSimmons@caulfieldgs.vic.edu.au

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magazines

Promoting Better Homes and Gardens

Check out the display we have at the front of one of my newsagencies for Better Homes and Gardens out today.

The team here had this display up yesterday, teasing shoppers for the opportunity of this new issue.

While you have to be careful with promoting a new issue while the old issue is still on display, for a monthly the day before it can work … as it did here. I love this initiative and that it was taken without direction.

We know from the last audit that BHG did not experience the sales drop of other titles. It’s a good title to promote like this and place tactically on the weekend (from Thursday night) with newspapers and or at the counter.

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magazines

Have newsagent associations been wrong-footed on the News T2020 announcement?

Ann Nugent CEO of the Queensland Newsagents’ Federation was quoted in a report in The Australian Financial Review yesterday as being shocked by the announcement and that the QNF expected a consolidated run to be 2,000 papers a day and not the announced target of 10,000.

I am shocked that the QNF is shocked. Their expectation of a new distribution size of 2,000 demonstrates a lack of understanding of the economics of newspaper distribution, an ignorance of consolidation that has occurred elsewhere and a disconnect with what publishers have been saying on this topic.

No association should be shocked by the T2020 announcement. For them to say so would demonstrate, in my view, poor leadership.

The QNF quote, if accurate, encourages me to renew my call for the ANF to take control of T2020 on a national basis with a properly funded project office established to serve the needs of all newsagents. This is not something to stuff up, it is not something to leave in the hands of people clearly unable to lead newsagents.

Now more than ever the newsagency channel needs strong unambiguous leadership. Newsagents will get the leadership they want since the associations are servants of their members.

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Newsagent representation

Newsagents embracing Parcel Point last mile parcel pickup service

The ParcelPoint parcel pickup service launched a couple of months ago for newsagents is being embraced by newsagents.  Connecting with several logistics companies, it is offering services to a broad range of companies sending parcels to homes.

Here is an update of highlights I received from the folks at ParcelPoint

  • We relaunched our website with a range of new features, parcel tracking, agent logins and a much better consumer experience including a new logo http://parcelpoint.com.au/
  • We have a video that provides a great introduction to ParcelPoint : http://parcelpoint.com.au/introducing-parcelpoint
  • We have 500 Agents signed up around the country, and are focusing on Sydney and Melbourne initially with expansion around the country to shortly follow
  • Our first retail integrations are underway with our technology platform that has functioning API’s and web toolkits making it easy for online retailers to integrate
  • New suite of marketing material now available and launched and being sent to all Active Agents. This will be turning up at all our active agents over the next few weeks.
  • Our carrier independent approach enables ParcelPoint Agents to receive parcels from all carriers, while also providing greater flexibility for online retailers.
  • We have a relationship Temando relationship in place to integrate with thousands of retailers to provide very large volumes across the network
  • Here is a recent article mentioning ParcelPoint and retailer options for last mile delivery  http://www.powerretail.com.au/hot-topics/last-mile-fulfilment-alternatives/

ParcelPoint is an excellent opportunity for newsagents to offer a bonus service from their existing infrastructure.

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Newsagency opportunities

Promoting Men’s Health magazine

We are promoting the latest issue of Men’s Health magazine with this placement facing the dance floor.

We have a stand of Women’s Health next to the title in pursuit of a bonus purchase. This has worked for us in the past.

Men’s Health can work as an early Father’s Day gift. We will pitch the title as part of our Father’s Day range closer to buying time for the season.

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magazines

Promoting InStyle magazine

We are promoting the latest issue of InStyle magazine with this aisle-end display facing onto the dance floor and getting shoppers as they head to the magazine department.

This is the 150th issue of InStyle. Customers purchasing the magazine can win over $50,000 in luxury prizes with 150 prizes to be won by customers.

We also have the magazine in a half waterfall placement in its usual location.

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magazines

We newsagents are very old school

Someone at the GNS Market Fair in Perth yesterday drew a distinction between shopkeepers and retailers, commenting that there are too many newsagents who are shopkeepers.

The shopkeepers are those buying they products they used to buy (mainly), the way they used to buy them. Retailers are those with new departments in their businesses and buying for them in new ways.

Walking around the GNS Fair I couldn’t help thinking that suppliers to newsagents are not doing enough to lead them to being retailers operating best practice businesses.  We have too many suppliers operating in the old school way, happy to serve shopkeepers.

The News Limited announcement should be a wake up call for all involved with newsagents.

The world has changed and all of us in the newsagency channel have to change with it. It could start on the floor of the GNS Market Fair … I’d love to see radical change driven by suppliers.

The thing is, based on what I have been seeing happen at gift fairs in recent years, retailer newsagents are moving and working those trade shows more than the traditional newsagency show.

I am not talking about GNS here – it’s the warehouse through which newsagents access products.  No, I am talking mroe about the product manufacturers and developers themselves.

But it comes back to newsagents taking the initiative and leading in their businesses.

Look at newsagency software. It has changed dramatically over recent years yet the majority of newsagents are not using the new facilities. The tools are there to drive more efficient and competitive businesses, managing by best practice KPIs, working on business costs, reducing poor decisions. Yet too many newsagents prefer

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Newsagency management

Magazine audit results tough for some publishers

The magazine sales audit results published late last week make for difficult reading for some publishers and good news for others.

You can read the monthly results here and the weekly results here.

From a newsagents perspective, I’d like to concentrate on several items of interest from the audit results.

  • Frankie. Yep, another audit with excellent success.  I am confident newsagents can grow sales further with better placement and in-store support.
  • Famous. The best result, again, out of all the weeklies.  This is another title newsagents could do better with. Where do you place it? It’s growing so maybe you should spend some time supporting the title and getting more growth of your own.
  • Runners World grew sales by 17.4%. The message here is the importance of special interest, niche, titles.
  • MasterChef magazine sales fell 36.7% – a massive fall. The lack of engagement by the title with the TV franchise makes me wonder what their plan is. It’s like someone is killing the magazine.
  • Zoo Weekly sales fell 22.9% on the back of a period of considerable promotional activity. This is a title where I’d like to see the sales breakdown for newsagencies versus other channels.
  • Garden magazines, Burkes Backyard and Your Garden saw significant declines while Better Homes & Gardens maintained status quo – a good result among the monthlies.  Australian House & Garden grew sales 6% – an excellent result.

Overall, special interest titles are good for us to spend out time on. They are where we can demonstrate out point of difference and drive better sales outcomes.

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magazines

Making money from magbooks

We have started expanding the range of magbooks we carry in-store. One title we received late last month was The Essential Guide to Portraits.

We received five copies and have one left – 80% sell though so far.  This is an excellent result and we are not done yet.

When was the last time you put your hand up asking to carry a title or a group of titles? We do this regularly and I am certain it is one of the factors in our magazine sales growth.  As magazine specialists we should do everything possible to drive this vitally important point of difference we have.

On The Essential Guide to Portraits, it’s in the photography segment, a very popular magazine segment in our stores.

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magazines

Sunday management tip: manage stock by stock turn

Under performing stock kills retail businesses including newsagencies. Items on the shelfs, the shop floor and in the back room which do not sell in the time necessary to generate a profit for the space they take, the labour involved and the cost of the stock are harming the business – unless they generate traffic which results in sales of other items.

While newsagents often complain bout parts of the business over which they have less control and for which they make slim margin – newspapers and magazines – it is in the areas where they have the most control that I see the worst performing stock.

I often find stationery, gift, confectionery and tobacco departments grossly under performing … holding businesses back.  yet newsagents have complete control over these.

Here’s my tip – use your computer system to actually manage your inventory for profit.

To discover $15,000 in under performing stock in a business which is struggling is frustrating. With the tools available to newsagents today this should not happen. It’s poor business management.

What is even more frustrating than what I have written above is that some newsagents will read it and not do anything.

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Newsagency management

Sunday management tip: managing magazine posters

We keep our magazine posters for a couple of weeks for monthlies and a full week for the weeklies.

We do this because we will often want to create a display or setup some in-location feature some days or even a week or two, in the case of a monthly, after the on-sale.

Keeping the posters enables us to do this, to create a display after the title has been out for some time.

I have been surprised to discover that some of the newsagencies I have been into recently do not have a process for keeping and managing magazine posters.  I’d urge newsagents to do this – set aside a place and make someone responsible for regular culling but also keeping collateral for a set time so that you can make the most of space and other opportunities you discover.

magazines aren;t a chore or an obligation in my view. They generate excellent traffic. Being creative and unique with the type and timing of displays is another way of showing off a point of difference.

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Newsagency management

Good Health opportunity

The Carrie Bickmore cover story in the latest issue of Good Health is a reason to get the title out from its usual location as she appeals to a broader demographic than the one usually checking out this magazine.

We have tGood Health featured in health magazines. We are also giving it a run with the women;s weeklies to grad some impulse purchases.

Checking covers for extra promotional opportunities has worked well for us with magazine sales continuing to grow in our newsagency – against the trend.

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magazines

Opportunity with frankie magazine today

The Sydney Morning Herald and The Age today have a terrific story about the success of frankie magazine. The The Age it’s on page 3 – talk about high profile. Newsagents ought to respond with a feature display of frankie at the counter, at the front of the shop or to shoppers as they leave … somewhere for the next week to connect with the excellent coverage the magazine is receiving today on the back of another industry-leading audit result.

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magazines

Newsagents need to trust that they can build bigger profitable distribution businesses

Barack Obama was elected the President of the United Sates by a surge of hope for change on the back of a simple catch cry: Yes we can.

While his effectiveness in leading change and achieving goals from the wave of hope will be determined in the election in November this year, his campaign was effective in getting many Americans to believe in themselves again.  I am certain that the campaign in itself led to individuals and groups embracing and leveraging change.

While some of us have spoken with and to newsagents about change for many years, the detail of the announcement from News Limited this year has made embracing change an imperative for all newsagents. I see it as a catalyst for better business planning, faster business decisions and better quality newsagency management.

I have spoken to many newsagents this week who feel that they can’t step from a business delivering 500 or so newspapers a day into being part of a business delivering 10,000 or more newspapers a day.  While it does seem like a big leap, there are newsagents who have made the transition and many of these operators are happy to share their experiences with their colleagues.

There are newsagents who have merged runs to form a larger business. There are others who have acquired the runs of others to create their bigger business.

The core skills are business planning, operational process management and a focus on excellent customer service.

These are newsagents who have lived the transition already by chasing it for themselves. While there have been challenges, each of these have previous experience which can be tapped into by those yet to make a move.

This is a time for newsagents to talk with each other … to explore possible partnerships or to learn from experiences of others.

Newsagents large and small have demonstrated an extraordinary capacity for hard work and working through change. The changes ahead in newspaper distribution can be embraced by the channel. I am sure of that.

Newsagents outside the three regions in Queensland that are part of the next phase should be talking with colleagues (including those who have consolidated ahead of the change) and considering business plans of their own. This should be happening now so that when their time comes to actually make a one they have considered all available scenarios.

Our channel has its  deniers and procrastinators. Look at those who were shocked by the News announcement this week. The reality is that it had been forecast long ago and discussed many times publicly following first being forecast.

Most of all right now, newsagents need to believe in themselves … that they can navigate the changes ahead and take on larger distribution businesses if that is what they want.

I can be reached on 0418 321 338 for any who want to discuss the changes.

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Newsagency management

$1,000 in One Direction Calendars

We have already sold more than $1,000 worth of 2013 One Direction calendars.  We are confident we will sell three times this of the title before 2013 kicks in and before we have to pay for the stock.  Our sales are helped by live in-store radio service promoting this and other product we sell. A regional newsagency in a town of 20,000 has already sold $500 worth of the title.  Nice.

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Calendars

Tough audit for newspapers

The April – June newspaper circulation audit results showed that every daily in Australia reported a decline except for The Mercury (Hobart) – no change and The West Australian Monday to Friday – up .2%.  B&T has the details.

Comparing the 2011 results with 2012, the biggest losers were Fairfax titles – The Sydney Morning Herald and The Age.  My understanding is that a significant portion of the declines are due to eliminating uneconomic and free copies from audit numbers.

The decline for regional titles it a hit against a usually reasonably strong sector.

While I am not claiming doom and gloom for newspapers, the latest audit is a reminder of the challenges for the print form of newspapers and a reminder to newsagents and would-be newsagents to take this into account in business planning.

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Media disruption

Promoting Feast magazine

Here’s how we are promoting the latest issue of Feast magazine in one of my newsagencies.  It’s an in-location display featuring the title in our food section.

We like the in-location displays as they tend to drive more sales success for us – certainly in terms of return on space used.  In-locations displays also support other nearby titles … they act as a beacon to the particular segment – food in the case of Feast.

Publishers should look at sales uplift by store by title and issue. I suspect they would see that activity other than billboard type displays has a valuable impact.

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magazines

When a cover attracts impulse purchased

The cover of the latest issue of My Weekly magazine is worth showing in full as it features David Walliams (of Little Britain fame), someone with broad appeal and likely to get people picking up the title who may not usually do so. We have situated this issue of My Weekly so that the full cover is easily seen … chasing sales as always.

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magazines

Listening to other retailers and government

I was fortunate yesterday to participate in a small group lunch with Federal Member for Lindsey David Bradbury, the Assistant Treasurer and the Minister for Deregulation.  Also at the lunch in Sydney was a senior representative from Coles, Just Group, music retailers, toy retailers, Visa, Google, Deals Direct and EPAL (eftpos).

While the discussion was around regulation and the impact of online on high street businesses, there was also good discussion on penalty rates. Indeed, it was suggested that an EBA could fix the issue of crazy rates for casuals on a Sunday until it was explained that you could not move an employee from an award to an EBA which financially disadvantaged them.

I was interested to hear of the impact of online purchases from overseas on fashion, music and toy retailers here.  Of course those connected with online – google and Visa at the table – don’t want to see the $1,000 threshold lowered. They say Australian high street businesses need to adjust to the new conditions.

The discussion considered the bugger picture of the download business as these items don’t come through usual customs channels. The downloading of books, music and movies is cutting hundreds of millions out of taxation.  Indeed, the discussion on this exposed a a broader debate than I had considered on this topic.

I was fortunate to have a one on one discussion with the minister. We talked about newsagents and, in particular, regulation. He thought we operated under a regulatory framework for newspapers. I asked why and once he explained – that he can’t control which newsagent delivers papers to his home or office – I got to explain that this was not regulation … that it is as a result of contracts each newsagent has with their supplier.  I took him back over 1999 and reassured him that we have not been subject to or protected by regulation since then.  I asked him to pass this on to Bill Shorten.

I was impressed with David Bradbury. Him empathy for the positions of his fellow diners, his listening and the understanding he demonstrated of some of the broader structural issues the world economy is grappling with.

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Newsagency management

Perfect end to a long day

The annual ACP Connections conference ended with a 70s themed dinner and party last night at The Park Hyatt in Melbourne. From early in the evening the dance floor was packed with newsagents, decked out in full 1970s gear. Newsagents were having a good time … I mean really having a good time and not faking it as often happens at awards dinners.

I’ve been to many Connections conference dinners and this was the best. It was an excellent theme, a good theme, on a good day for relaxing and unwinding.

What made the night was that formalities were kept to a minimum.  Successful newsagents were recognised, wonderful food was eaten and too many wigs were worn and plenty of dodgy moves were strutted on the dance floor.

A fitting end to a day of extraordinary change for newsagents.

Kudos to Nextra Chermside for taking out the ACP newsagent of the year on top of the ANF newsagent of the year.

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Newsagency management

If you work in a newsagency and are under paid, call FWA

If you work in a newsagency and are not being paid the award rate you should approach the business owner.  If they do not address the issue, report the matter to Fair Work Australia.

I received a call yesterday from a newsagency employee being paid seven dollars an hour less than they should be paid.  I refused to call the newsagent on their behalf. The newsagent must know what they are doing, the under payment is too great for them not to.

I hope the employee does call FWA. This is the only way to deal with employers who underpay and refuse to address the matter.

While the vast majority of newsagents pay according the award, a small number are selfish enough to act in a way that puts a cloud over the rest of us.

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Newsagency management

Newsagents need to take time to digest newspaper distribution changes details

Newsagents are understandably concerned about the impact of the newspaper distribution changes released at 10am today. Their concerns have been heightened by poor communication about the coming changes over the last two years … poor communication from News and state based newsagent associations.

Today’s announcement is an opportunity to start again, to reset if you will. It is the first time newsagents have had direct access to considerable information from News Limited on their plans.

I urge newsagents to take their time to read all of the material and consider their own business goals.

While News will accept newsagents being retailers and distributors, newsagents do need to make a decision to be one or the other in my view – in the city and major regional locations at least.  In the country it’s a different story.  This is where the News approach will provide information to help determine the best approach further away from large population centres.

I have read the News Limited documents. Regulars here would know I support distribution consolidation.  Check out a proposal I outlined in 2005: here.

The restructuring of distribution has been long overdue.  Newsagent data, association data and publisher data for close to ten years has shown that this is necessary.

While News could have solved the issue by giving existing newsagents more money that would not have been a solution. Indeed, it would have rewarded the inefficient system we, all of us involved for many decades, have allowed to exist.

There are plenty of newsagents who saw this coming and started consolidating years ago, some have more than 10,000 deliveries today. Kudos to their entrepreneurship.  This is business pure and simple.

So, something had to give.  News looking at the print model made the decision and has now announced a plan.  This plan will proceed.  Yes, it makes it clear that existing territories have no goodwill value. It also makes it clear that new territories will only have goodwill value in the context of a five year agreement.

This is a new paradigm for newsagents.  There has been enough information in the marketplace for the last few years to see this coming.

I am worried that too many will get caught in the loss of goodwill for the current business, the need to bid for a territory and or the need to run a distribution business of a scale fare greater than the traditional newsagency distribution business today.  Worrying about these things would be a waste of time.

Newsagent attention and association attention should be focused on the how and not the what and why.

As this is a national issue, the ANF ought to establish a national office staffed with an accountant skilled in business planning, a business planner / manager / mentor and an overall project manager as leader.  This team should be put at the disposal of newsagents first in the three Queensland regions and then elsewhere as News rolls the changes out.  I have shared ideas with the ANF on how this could be partially funded.

Newsagents should assist in funding the ANF establishing this national office tasked with running this issue on behalf of newsagents and providing advice, assistance and support for newsagents directly affected.  The states should also support it and stop trying to use this issue at a state level.

Why is this not a state issue? News is moving nationally.  For the first time the company is operating outside its traditional silos. If News can operate nationally the only option for newsagents is to take a national approach.

By establishing a national office newsagents can deliver organisational efficiency to match the operational efficiency News is looking to achieve through the distribution changes. Yes, the News announcement today is as much an opportunity for how newsagents organise their own representation as it is about restructuring newspaper distribution.

I urge newsagents to read all the documents and to consider the information in the context of a business plan.

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Newsagency management

A big day for newsagents and newspaper distribution in Australia

Today at 10am, newsagents will get to read more about changes in the newspaper distribution model. At 10am, News Limited announces the changes being delivered through the T2020 project. Click here to see the FAQs document from News.

While the changes most immediately affect retail and distribution newsagents in three regions in Queensland, newsagents in other states, except for South Australia, will eventually be affected.

What will be announced today by News Limited are the goals and processes of the restructure of newspaper distribution. Newsagents will read about the target distribution territory size and the process involved in expressing interest in and ultimately bidding for the right to handle newspaper distribution in a territory.

The new newspaper distribution remuneration model – fee for service – along with the new model based around scale (and operational efficiency) represents the most significant change in newspaper distribution in living memory. While we can argue about the time this has taken and complain about the misinformation along the way, we need to focus on the announcement itself for this will be what really matters to newsagents.

News Limited will lay out a process through which distribution newsagents can engage in a contract which provides certainty for a fixed period of time. At the heart of the contract is the desire for newsagents to have a business model which enables them to be profitable.  With so many newsagents operating unprofitable distribution businesses, a newsagent profit focused goal from a newspaper publisher is welcome.

The newsagents who will be the first affected by the changes, those in the three areas in Queensland, have been briefed in a series of face to face meetings with News Limited executives.  This in itself is a sign of good faith by the company – having senior management face to face in newsagencies talking with newsagents directly affected.  The approach News is taking in these trial regions is one of active consultation with a view to tweaking the process based on feedback.

The approach News is taking reflects learnings from what the company delivered in South Australia a few years ago.

Newspaper distribution restructure activity beyond the three Queensland regions will not to be looked at until 2013. While this will frustrate some, it’s a good move as it enables thorough analysis of the Queensland trials.

I have been briefed on the changes as have the industry associations.  The process makes sense to me. The goals are good for newsagents and necessary for News.  Yes, some newsagents will be unhappy at losing their distribution businesses. This has been in prospect for several years now. Those with a view to the future have had an opportunity to sell up.

There will be some who paid too much to purchase their distribution businesses. I wish there was an easy answer here.  There is not other than to wonder what advise was provided at the time of purchase and what due diligence was undertaken.

Today is the beginning of a new era. I urge newsagents to engage with the process and to consider carefully the business decisions they will need to make.

The most important role newsagent associations can play in all this is to be an association, working with newsagents on business plans, budgeting and the tender process. I say this because I worry than some may prefer to play a commercial role while neglecting their real role.

From a personal perspective, through my newsagency software company I’ve been involved with many territory consolidations from small to the largest in Australia. As an indication of what I see for the future, I have signed off a significant investment by my company in software enhancements to get to the next level of newspaper distribution management facilities newsagents will need in 2013 and beyond. These changes will be delivered to newsagents at no cost.

The Australian has the story on page 28 today.

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Newsagency challenges

Selling Feast magazine

Newsagents should check out the latest TV commercial for Feast magazine.  Like any good ad for a magazine it pitches what’s special about this issue. Knowing this can help us in our pitch to our customers.

Too often we are passive in selling magazines, expecting the titles to do this themselves by placement on the shelves. Knowing more about a title can help us guide shoppers.  Feast is one such magazine. I know customers I have introduced to the the title who have become regulars. They love it and the food journey it takes you on.

The latest issue of Feast is a real treat from the stunning cover shot (lemon tart!) to deep inside the magazine. It’s a title we should sell easily in that serious magazine shoppers still come to newsagents more so that supermarkets.  We should chase this business – with excellent product knowledge. Getting your staff to see the TVC is a good start. Next, check out the magazine.

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magazines