Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from February 2016

Newsagents dealing well with the Network Services shut down

February 29th, 2016 · 12 Comments

Help desk call traffic more than trebled for my newsagency software company today as newsagents updated data managed by their software reflecting the transfer of many magazine titles from Network to Gotch. All in all it was an orderly process. With 1,750+ newsagents using the software it could have gone any one of a number of […]

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Tags: magazine distribution · newsagent software · Newsagent suppliers

Lunch Lady issue #2 coming

February 29th, 2016 · No Comments

Issue #2 of Lunch Lady launches March 3. Issue #1 sold well thanks to terrific social media and word of mouth engagement. This is a niche title people love and they will get to their local newsagency for a copy. It is the type of niche title we can use to leverage our positioning as […]

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Tags: magazines · Newsagency management

Here is why I don’t have mainstream Easter chocolates in the newsagency

February 29th, 2016 · 1 Comment

Coles is promoting Easter confectionery at 25% off in-store on in the media, trashing the margin opportunity for other retailers, especially small business retailers who can’t strong-arm suppliers to discount to allow 25% off retail to be profitable. So rather than compete with Coles, Woolworths and other mass retailers and the price games they play, […]

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Tags: confectionary · Ethics · Social responsibility

Another example of the appeal of retro magazines

February 29th, 2016 · No Comments

A cool pub venue in Melbourne has old magazine covers on wallpaper plastered all over the wall including the very cool image of an old New Idea cover. I mention this today as it connects with my post a couple of days ago about Mojo ’60s. There are plenty of opportunities in the retro space in […]

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Tags: magazines

Sunday newsagency challenge: promote cards outside your shop

February 28th, 2016 · No Comments

When was the last time you marketed your cards outside your newsagency? You have competitors actively marketing to attract your card shoppers to their businesses. Compete with them or plan for declining card sales. 8 likes

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Tags: Greeting Cards · Newsagency challenges · Newsagency management · Newsagency opportunities

Sunday newsagency management tip: make every day your pay day

February 28th, 2016 · No Comments

For years I have written here and spoken at newsagency conferences about the need for newsagents to make every day your pay day. Click here for an updated, more focussed, version of the advice. This is on my mind as several more newsagencies close that did not need to close. 8 likes

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Tags: Management tip · Newsagency challenges · Newsagency management · newsagency of the future

Sunday newsagency marketing tip: merchandise products to sell

February 28th, 2016 · No Comments

Here is a before and after photo of a display unit of cool erasers we have in the newsagency. The photo on the left shows how the product arrived in-store and was initially displayed. The product on the right shows how the same display box looks with a simple change. You can now see what […]

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Tags: marketing · marketing tip · newsagency marketing

Loving retro in the newsagency

February 27th, 2016 · No Comments

Retro products are easy to sell right now so I love it when a magazine offers a retro cover like the last ever issue of Cleo and this copy of Mojo I noticed in the newsagency today. the cover gives us an opportunity to promote the magazine outside the usual magazine department placement with other […]

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Tags: magazines · Newsagency opportunities

Newsagency software user meetings

February 27th, 2016 · No Comments

My newsagency software company announced capital city user meetings a couple of weeks ago. Included in the free sessions will be retail management advice. These are not sales events – rather the goal is to help small business retailers leverage their IT investment for even better outcomes. The start time is 8am so as to […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities

Tubs working for roll-wrap in the newsagency

February 26th, 2016 · No Comments

We are chasing growth in sales of roll-wrap by using tubs placed below the flat wrap in one of my stores. While the photo makes the product look untidy, the in-store impression is there is plenty from which to choose. This is what we have gone for with the change. I think the more we […]

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Tags: Newsagency management

Newsagents: are you ready for the Network / Gotch transition

February 26th, 2016 · No Comments

Newsagents need to ensure their newsagency software is ready for the transition. If you are not across what is necessary, please talk with your software company. This is not something to ignore. 6 likes

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Tags: magazine distribution · Newsagency challenges · newsagent software

Suppliers ought to carry more responsibility for out of stocks

February 26th, 2016 · No Comments

Suppliers ought not accept an order from a retailer unless they are able to fulfil the order. This is not too much to ask, especially in this era of being always on, always connected. It is frustrating placing an order to only have part of it arrive months later and not be able to tell […]

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Tags: Newsagency management · Newsagent suppliers

I like this newspaper poster

February 26th, 2016 · No Comments

In Esperance Western Australia earlier this week I found a newspaper I like, one that uses news of the day to promote the newspaper. Kudos to the folks at The Esperance Express. 6 likes

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Tags: Newspapers

Gotch magazine allocations discussion

February 25th, 2016 · 17 Comments

I am publishing this post to give newsagents a place where they can comment about any allocations concerns flowing from the take over of magazine distribution by Gordon and Gotch by Network. Please be detailed in your comment … i.e. what you used to get versus what you get now. 6 likes

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Tags: magazine distribution

Reclaiming magazine space in the newsagency

February 25th, 2016 · 4 Comments

I was in a newsagency this week where a magazine relay resulted in this four square metres of retail space was reclaimed from magazines delivering 25% GP for gifts delivering 50%+ GP. No titles were cut. Rather, a more efficient allocation of space was achieved through smarter space management. This is smart newsagency management – […]

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Tags: magazines · Newsagency management

Here is why I prefer some suppliers over others

February 25th, 2016 · No Comments

It has been interesting comparing suppliers at the Sydney Gift Fair, those who were their at least. Here is what I like in a supplier. If you are a supplier and don’t do this, I’ll mark you down in my view: Order confirmation – written or by email immediately on placing the order. This nonsense […]

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Tags: Newsagency challenges · Newsagency management · Newsagent suppliers

Update from Network Services re transition to Gotch

February 24th, 2016 · No Comments

Click here for the latest update from Network Services on the transition from titles to Gordon and Gotch. network advises the list of Transition issues has been reduced from 150 to 92.  The updated list is hosted on both NetOnline and Gotch Connect.  Links to the portals are included in the communication. The communication through the […]

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Tags: magazine distribution

When a newsagent supplier says: I’ve got a perfect product for you

February 24th, 2016 · 3 Comments

I’ve got the perfect product for you, it’s perfect for newsagencies. Rarely is this statement following by a pitch for a product that is perfect for my newsagency. I am so over suppliers assuming they know what we should sell. I am over suppliers pigeonholing newsagents and their businesses in a way that denies smart […]

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Tags: Newsagency management · newsagency marketing · Newsagent suppliers

More newsagent suppliers engaging with EDI

February 23rd, 2016 · 1 Comment

I have spoken to several newsagent / gift shop suppliers at the Sydney Gift Fair about turning on electronic invoices. Through my software company we are helping the suppliers get it right so all retailers can access the files regardless of the software they use.  This is exciting as electronic invoices makes suppliers more appealing […]

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Tags: Newsagency management

Reed Gift Fair attendee numbers

February 23rd, 2016 · 1 Comment

UPDATED 9;44PM 23/2/16. Here are the official attendance numbers so far for the Sydney Reed Gift Fair: Saturday: 4,010 Sunday: 3,786 Monday: 3,307 Tuesday: 2,167. I have been there on all days and the mix of people has changed.  Yesterday, for example, was better attended by corporate gift retailers whereas on the weekend saw better […]

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Tags: Newsagency management

Price is not the first point to consider when looking at new products for the newsagency

February 23rd, 2016 · No Comments

What is the RRP? is a common question retailers ask of suppliers when considering an item and I think this is the wrong question to start a conversation with. I have been talking about this with suppliers at the gift fair in Sydney over the last couple of days. One bemoaned to me about this […]

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Tags: Newsagency challenges · Newsagency management

Build the Millennium Falcon video

February 23rd, 2016 · 21 Comments

Gotch has been promoting the new Built the Millennium Falcon partwork on Twitter: Check out the TV ad for the new partwork from De Agostini – Build the Millennium Falcon – Part 1 at newsagents now! pic.twitter.com/u2xbrgOXrS — Gordon and Gotch AUS (@Gordongotch_au) February 22, 2016 Here is a video promoting the Millennium Falcon part […]

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Tags: magazines · partworks

Paranoia, selfishness and ignorance deny newsagents achieving a better return on newspaper publisher promotions

February 22nd, 2016 · 5 Comments

The Dr Seuss promotion run nationally by News Corp. over the last two weeks has been a terrific success, driving traffic and purchases in response to TV advertising and house ads in the papers. Aside from the issue in some states of senseless cutting of newspapers supply by News and the appalling margin in most […]

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Tags: Newsagency opportunities · Newspaper marketing · Newspapers

Sunday newsagency challenge: eliminate visual noise from your side of the counter

February 21st, 2016 · No Comments

If your sales counter is like that in many independent retail businesses there will be stuck on notes on computer screens and elsewhere, all most likely being ignored. Take them down. Throw them away. De-clutter your side of the counter so you have more attention for your customers. 5 likes

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Tags: Management tip · Newsagency challenges · Newsagency management

Sunday retail marketing tip: 8 free ways to celebrate the birthday of your business

February 21st, 2016 · No Comments

Business birthdays are important – for you and for your customers. Embrace the opportunity for a celebration. But be sure to not make it all about making more money. Take some time to embrace the achievement and love it. Here are my tips for celebrating the birthday of any small retail business: Setup a photoboard […]

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Tags: marketing · marketing tip · newsagency marketing