A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting Tattoo titles

mag-ink.JPGWe are promoting tattoo magazines with this in-location display.  It’s the second time we have run a promotion like this for the tattoo category.

We are repeating it to again show off our special interest credentials.

These special interest titles are vitally important to our business, they demonstrate a product point of difference which is exclusive to newsagencies. 

The team is displaying a range of titles rather than on one to feature range.

The display will run for a week.  It’s the only in-location display in this aisle of magazines.

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magazines

Digital magazines coming to libraries in Australia

In a move sure to educate people about digital platforms for magazine content, Zinio for Libraries is to launch in Australia according to a report by Ebook Magazine:

Library users in the UK will soon be able to enjoy digital versions of their favourite magazines thanks to a partnership between audiobook distributer Recorded Books and digital mag retailer Zinio.

The two companies will make available a ‘Zinio for Libraries’ service which gives patrons access to magazines via their library card. The service will also be available in the United States, Canada and Australia.

The report goes on:

“People love going to their public library to read a large selection of magazines, but printed copies can easily get damaged, lost or destroyed,” said Rich Freese, president and CEO, Recorded Books.

“Books, music and audiobooks are transitioning to digital formats and now with Zinio for Libraries, we can offer thousands of digital magazines from most every major global publisher.” 
 “We’re really excited about our new partnership with Recorded Books, which will allow us to offer our library of thousands of magazines to readers through their local libraries,” said Jeanniey Mullen, CMO, Zinio.

No I am not promoting this, just letting you know what is happening.  Factor it into your business plan.

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Media disruption

Disney comics, now on your iPad

Dinsney has announced the release of a free App for the iPad, iPhone and iPod touch.  Stories are available for US.99 each and US$3.99 bundled.

This is a smart and logical move by Disney, making its comic content more accessible to its target audience.

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magazines

Cutting out the middleman

Jo Rowling is to self-publish the e-books to her successful Harry Potter series through Pottermore, her newly-announced proprietary platform. Some are calling this the Radiohead moment for publishing.  Radiohead did this with music years ago and started a trend of self publishing by major performers. Read the article at Wired about this.

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Media disruption

Queensland newsagents contemplate collective boycott of magazine distributor

The Queensland Newsagents Federation yesterday wrote to newsagents seeking a commitment from newsagents consenting to join a group of Queensland newsagents calling for a boycott of magazine distributor Gordon and Gotch.

The QNF plans to lodge a boycott application with the ACCC once they have collected sufficient commitments.  They are seeking one hundred commitments at this time.

The QNF is seeking an alignment of return and delivery dates for Gordon & Gotch product.

If it proceeds, the boycott wouldinvolve participating newsagents in not returning full copies of unsold magazines (currently newsagents have to pay freight on returning the entire copy of many magazines which are unsold) and the immediate return of unpopular international titles.

The invitation from the QNF explains the reason for their target actions:

Due to the fact that a collective boycott cannot affect the consumer we are restricted with what we can actually do but believe that the above should encourage Gordon & Gotch to treat the issue of alignment of dates with the importance and expediency required.

Cash flow is especially important in this economic climate and non-alignment of dates is a clear attempt to improve Gordon & Gotch’s cash flow at the expense of Queensland newsagents.

Given the recently achieved national unity of state based newsagent associations around the national ANF body, I am surprised to see one state strike out on what is a national issue for newsagents.  However, there may be a reason for this which has not been explained at this point.

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magazine distribution

More evidence of poor magazine early return decisions by newsagents

I have seen data (without store names) from two publishers detailing early returns of their titles for a recent issue.  In each case, newsagents returned stock which their own sales data shows would have sold.

One newsagent early returned nine copies of a magazine a week after it went on sale and having sold one copy.   Their own sales data shows that they sell, on average, seven copies of the title.  There is little volatility in sales.  So, this newsagent, by early returning without checking the facts in their own business data, has denied themselves of the benefits of the sale of six copies.  In this same store there were other titles with very poor sell through rates which were not early returned.

Newsagents embrace early returns and claim that it is a control mechanism they like and want.  This would only be rue if newsagents were using early return intelligently, based on good business data.

What I have seen for these two titles indicates that there are too many newsagents making dumb and irrational decisions on early returns.

Yes, it is a cash flow management mechanism.  I get that.  I have used early return for that.   However, when I early return I look at data for the title and make a considered decision which will not deny my business sales.

Alf Santomingo from Morrison Media has a publisher perspective on this issue at the Morrison News blog.  I urge newsagents to read this and think about the early returns challenge from a publisher perspective.  It is a compelling store, especially the example of a newsagent returning stock and effectively rejecting guaranteed sales revenue from Powerhound magazine.

On Powerhound, it is a niche title, exactly the type of title which is vitally important to our channel.  It attracts enthusiasts and enthusiasts and important to our fuure in the magazine space and other product categories.

I am not a fan of cutting back range so that we only sell the top selling titles.  My ideal range sits between 700 and 900 titles depending on space.  So, cutting special interest titles is not something I would do.  Even if I was on an early return mission, I would do this based on a review of sales data and not at random as some newsagents seem to do.

We owe it to ourselves, our customers and magazine publishers to not be dumb about early returns.  It is a magazine supply management process which should be used for magazine product which will not sell.

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magazine distribution

Free Herald Sun newspaper competes with free mX newspaper

free-newspaper.JPGThe photo shows the offer yesterday at the Parkade parking lot in the centre of Melbourne yesterday late in the afternoon.  There was a stand for the Herald Sun offering a copy of the newspaper included in the (exorbitant – $62 for three hours) parking price.  This premium newspaper is located next to mX, the smaller and fluffier free newspaper from News Ltd.

No one is watching over the stand so I could easily drop by on my way to work and pick up a Herald Sun rather than purchasing a copy.

Unfortunately, I think this type of newspaper deal, where the paper is bundled with the purchase of other products or services, will become more common.  It is what I would do if I were a publisher, anything to get my titles into more hands.

I do wonder what advertisers think.  I certainly don’t value or respect  something I get for free as much as I value something I have paid for.

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Newspapers

Gardening Australia tactic drives sales

mag-ga.JPGWe sold two thirds of our Gardening Australia allocation with good placement at the front of gardening titles.  We are now chasing more stock.

We knew this issue would be a hit as soon as we saw the Maggie Beer cover.  Who doesn’t like Maggie Beer… she is an icon with broad appeal.

I’d urge newsagents to dig out their stock of this issue of Gardening Australia and get it to the front of the display or, better still, at the sales counter.  Customers will purchase this on impulse.  It is a great cover with which to drive incremental business.

The other plus about Gardening Australia is that they are promoting this issue on radio and mentioning newsagents as a retail outlet.  Great stuff!

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magazines

Girlfriend magazine set to sell well

mag-gf-ju11.JPGWe are promoting the latest issue of Girlfriend magazine with this aisle end display.  The free beanie as well as the Emma Watson cover should make this issue a real hit.

With the next and final Harry Potter movie imminent, the Watson cover alone makes this issue most appealing to the Girlfriend target reader.  I urge newsagents to consider this bigger market opportunity when placing the title, especially for the weekend.

We are supporting the title with a co-location strategy – to make the most of all of the HP publicity.  It’s an issue parents are bound to buy for their daughters.

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magazines

New IPS magazine contract documentation set

Adam Gray, the General Manager for new magazine distributor and Fairfax subsidiary IPS has confirmed the following:

IPS have sent out emails to all current active email address that we have on file including some that were received from NDD. We have also sent out all forms to the ANF, advertised in the next Newsagents magazine and posted on Fairfax Media’s Connect.

Unfortunately, I will not have all of the retail only contact details, however, I have sent a request to the ANF, NANA, QNF and VANA to send out a bulletin at the earliest possible convenience.

All existing Fairfax Media accounts will be automatically transferred over to the new business model to minimise any disruptions to trade, however, they will still need to complete the new forms. IPS understands that this takes time and will not rush this process and will give agents up to 8 weeks to complete the forms and submit them.

In regards to accounts that do not have a direct account they can complete the paperwork and send in and we will review and process immediately. As you can appreciate we can not give a direct account to everyone, however, all requests will be considered and where there are benefits for both parties a direct accounts will be granted.

Click here for IPS documentation:

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magazine distribution

Important questions for newspaper publishers

Here are some of some of questions to be considered by newspaper publishers at a conference being help by the World Association of Newspapers and News Publishers in Vienna later this year.  The list is from recent promotion for their international conference.

  • How can the print business be invigorated by innovations?
  • What attractive offers can we make to advertisers?
  • How can digital printing be used for newspapers?
  • What potentials do automation and lean production offer?
  • What is the status of environment-friendly printing?

Each of these questions is important.

Actually, the Vienna event is several events combined, including the World Newspaper Congress. here is a list of topics to be covered by this specific event:

  • World Press Trends 2011
  • The Big Picture – Repositioning Newspapers and News Publishers
  • The power of brands and branding
  • Financial markets and investment strategies
  • Digital publishing and digital revenue models
  • New business opportunities and business models
  • The next iPad: Technology on the horizon for our businesses
  • Green publishing and sustainability
  • 2010 Global Report on Innovations in Newspapers
  • New paradigm of talent management and leadership

This list is fascinating and educational.  While I am not surprised, I am sure that some newsagents would be surprised at how much time at the events in Vienna will be dedicated to discussing challenges and opportunities which disrupt the traditional newspaper model.

These are topics newsagents should be discussing as well, at regional, state and national meetings.

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Media disruption

Baked & Delicious partwork looks impressive

baked-delicious.JPGI have been fortunate to see the first issue of the Baked & Delicious the new partwork about which I blogged a few days ago.  The recipes are simple to follow and the silicone cupcake holders worth the cover price.  Each issue comes with silicone bakeware.

This new title is arriving at a good time given the success of food shows this year and that we have almost another six months of them to run.

The title is to be promoted in a $800,000 TV campaign starting on Wednesday July 20 – this will promote newsagents and is certain to generate traffic.  The TV campaign includes spots on MasterChef.

I urge newsagents to get behind this title.  Contact Gordon and Gotch.  Check your allocation.  Lift it if you think it is too low.

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Newsagency opportunities

Revisiting the ACP Classic Children’s Birthday Cake Cookbook

We have put up a high impact display behind the counter supporting the Classic Children’s Birthday Cake Cookbook from ACP magazines.  This title has sold very well for us already and we figured it had some capacity to deliver more sales.  Check out the display.

birthdaycaebook.JPG

This behind the counter space continues to be commercially valuable to us.  While there are some displays which to not deliver the sales we need, most work.  The displays certainly differentiate us from the usual behind the counter experience in newsagencies.

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magazines

Newsagents have the best opportunity in decades to change to magazine distribution

Further to my blog post yesterday about the contracts released by Fairfax subsidiary IPS, Australian newsagents have the best opportunity in decades to drive change to the magazine distribution model.

Imagine the message it would send to Gordon and Gotch, Network Services and their publisher clients if masses of newsagents embraced to new IPS model.  This would be a vote for change.  It would demonstrate that newsagents want more business controls over magazines.

Fast forward six months and think about how Gotch, network and their publisher clients might react if IPS publisher clients are reporting good sales from the newsagent network.  IPS could deliver a good win win win – newsagents, magazine publishers and the distributor all win from selling more magazines.

Newsagents can make this happenby engaging in the business terms and taking control over magazines.

This will be a foreign situations for us.  We are not used to having such control.  Don’t be afraid.  Embrace it.  make the most of the opportunity.  Use your business acumen to make good business decisions.  Take ownership for what happens with these IPS titles as a result.

I cannot stress enough what is at stake for newsagents from the entrance of IPS to the magazine distribution model.  This is an excellent opportunity for newsagents.

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magazine distribution

Fair Work Australia gets closer to something which is fair

Finally, after almost a year and a half, Fair Work Australia realised that the Fair Work Act got it wrong re after school minimum hours.  The decision announced Monday to cut the minimum shift in small retailers from three hours to one and a half hours is welcome but late.

Government intervened in something which was working.  Many businesses, their employees and associations who represent them lost time and money while the ‘independent’ umpire took too long to realise that the politicians got it wrong.

This is an example of government imposing ill-conceived regulation of a part of business which worked well for decades.  While the government will say that it was an unintended consequence of broader reforms, the reality is that they got it wrong and caused considerable disruption in small business retailers, including newsagencies, as a result.

What a waste of time.

At least we can get on with business.   If only politicians on all sizes were true to their promises of reducing red tape and making doing business easier.

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retail

Walk to your newsagent

runmelbourne.JPGKudos to The Age for their terrific support of newsagents with this full page promotion of newsagents in the brochure promoting the forthcoming Run Melbourne event.  They call on entrants to get to their local newsagent for a copy of The Age for full results for the event.

Every mention of newsagents as the go to place for news and information is good in my view.  So, a big THANK YOU to those at The Age who decided to support newsagents in this way. It’s most welcome.

The support for newsagents is a good reason for newsagents to, in turn, support the event.

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Newspapers

Excellent giveaway supporting MasterChef magazine

mag-mchef.JPGWe are promoting the latest issue of MasterChef magazine with this aisle end display.  This is an excellent deal with a free copy of the Junior MasterChef Cookbook included with this issue of the MasterChef magazine.

We sold out of both orders of the Junior MasterChef Cookbook when it was published late last year so we know that there is strong interest in our area for the franchise and this title in particular.

This issue is selling well.  We sold 50% of our allocation in the first on-cal day (Monday).  We have ordered more stock.

While I’m not a fan of bagged food magazines, browsers like food pictures, it makes sense this time as shoppers can feel the value of the gift.

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magazines

IPS releases new magazine contracts

Integrated Publication Solutions, a subsidiary of Fairfax Media, has released its new trading terms agreement for the supply of magazines to newsagents.  Click here to access a copy.  Click here to see a copy of the accompanying letter from IPS which provides background to the proposed trading terms and outlines the benefits accessible including:

  • A move from 7 day to monthly accounts
  • Greater flexibility in managing supply
  • The removal of full copy returns
  • Increased commission for publication sales
  • New revenue streams through marketing and promotional support
  • EDI data flow through XchangeIT
  • Greater assistance in managing General Retailers.
  • The removal of early returns

The new magazine distribution model from IPS is the best opportunity newsagents have had in years to bring about change in magazine distribution terms and policies.  Signing up is a vote by newsagents for change.

The new magazine distribution model has emerged from a year long process of intensive industry consultation by the folks at IPS.  They have spoken with newsagents and associations right around the country.  This is reflected in the proposed trading terms.

Gotch and Network have every right to be concerned at what the arrival of IPS and their new model could mean for their businesses.  I am certainly aware of concerns within both companies about the impact the arrival of IPS could have on their respective businesses.

Management of IPS have made it clear that they will continue to consult with newsagents as they bring on more to their new magazine distribution model.

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magazine distribution

Graeme Samuel failed small business as ACCC Chairman

Last week, outgoing Chairman of the ACCC Graeme Samuel took to the stage of the National Press Club in Canberra to discuss his achievements and those of the ACCC under his watch.

The speech was, not unexpectedly, positive about the ACCC and Graeme Samuel’s achievements.

Mr Samuel took the opportunity to talk about what he calls an expectation gap, a gap between what Australians expect and what the ACCC can deliver.

It is in discussing achievements the area of small business where Graeme Samuel talks about the expectation gap in the context of what the organisation can do versus what some say it should do (or have done).  he also mentions tough love when discussing small business.

Reading and re-reading the section of the speech which deals with small business I get the impression that Graeme Samuel knows that he has let small business down and needs to explain why this is not his fault. He certainly gets the value of small business to the Australian economy:

The Australian economy depends on the contribution of small business. In recent times the sector has produced about one third of our Gross Domestic Product and employed almost half the workforce.

Mr Samuel then goes on to say that the ultimate obligation of the ACCC is to competition, suggesting this as an excuse to small business people concerned at the lack of action by the ACCC.  That is how the speech reads at least.

My view is that Graeme Samuel failed Australians not only in the areas of newsagencies and small business areas but more broadly.

According to a PriceWaterhouseCoopers report in 2008, Coles and Woolworths then controlled up to 80 per cent of Australian grocery trade.  This is up from 30 per cent in 1975. Once you add fuel and liquor who have two businesses in unassailable market share positions.

The market share of Coles and Woolworths has increased considerably under Mr Samuel’s watch.  Back in 2003, Coles and Woolworths did not dominate, as they do today, fuel and liquor. They were not the kings of convenience that they are today.

While I have no evidence on which to base this, it feels to me as if there is less competition today than eight years ago when Mr Samuel entered office.  Fewer butchers, greengrocers, hardware shops and  newsagents … small businesses directly affected by the lack of action by the ACCC on these two retail giants getting bigger.

In terms of newsagents and the ACCC, the ACCC has failed to properly assess the impact of the deregulation of newspaper and magazine distribution which it watched over in 1999.  No one knows if consumers are better off as a result of deregulation.  Newsagents certainly know that the deregulation was only half completed and that the ACCC administered changed resulted in a free kick to Coles, Woolworths and others while lumbering newsagents with anti competitive business practices.

Despite repeated complaints by newsagents, the ACCC has failed to complete a warranted and appropriate study of the terms offered newsagents since deregulation.

The ACCC has also turned a blind eye to the use of the publicly owned Australia Post brand to take business from small business newsagents through 850 or so government owned post offices.  Australia Post remains protected despite world’s best practice indicating that it itself should face competition.  That it has remained protected while it has so aggressively gone after newsagent business is a blight on competition policy and on Mr Samuel’s ACCC.

Too often in the speech Mr Samuel runs for cover of the Act and politicians for protection.  He was hired to make Australia a more competitive economy.  By my assessment he has failed.  Any such assessment must not only consider economic benefits, as these things usually tend to do.  No, it must also measure social benefits.  It is in the area of social benefits where newsagents and other small business retail channels serve well.  Sure Coles and Woolworths give back but I suspect they do not give back as much as privately owned small businesses.

We give kids employment early in life, support community groups, help with fund raising, work with local sporting groups and schools, offer a more convenient shopping experience, are less likely to engage in manipulative and questionable pricing tactics and provide a personal human service.

The most important and valuable role of small businesses, and small business retailers in particular, is our participation in the community narrative.  That is supporting, upholding and sharing the history and stories of the local community in which we serve.

Graeme Samuel has, in my view, failed small business over his eight years of tenure as Chairman of the ACCC.  He has been a friend of big business and weak in dealing with politicians.  Australians are left with a less competitive environment.

Click here to access a full copy of Graeme Samuel’s speech.

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magazines

Co-location helps drive craft magazine sales growth

week-craft.JPGA few weeks ago we created a co-location space for craft titles on an impulse magazine stand at the front of our magazine department.  Our goal was to get shoppers who do not shop the last third of the store, where our craft section is located, to see the titles, browse them and, hopefully, purchase.

This approach is working.  We are regularly filling pockets on this stand and while some purchases will be by shoppers who would have purchased anyway, sales data indicates that we are driving incremental business with this tactical approach to co-location.

We have display units like the one in the photo.  We use the top part of the display unit for displaying product with which to pull eyeballs – using highly sought after titles – and the bay below to offer titles which could / should appeal to the person attracted to the magazines in the top section.

As with much of what we do with magazines, we keep moving titles and categories around.  We find change an effective way of driving magazine sales.

Footnote # 1: to those who think that I think magazines are dead.  Why would I invest time in this and the many other thinks I try if I thought that?  We have an opportunity for two to three years as I see it.  The current retail disruption brought on by the closure of borders and some newsagencies helps those of us with smart magazine management practices to drive incremental business.

Footnote #2: to magazine distributors and publishers. Only newsagents would do this, continue to rotate titles and co-location.  Not supermarkets.  Not convenience stores.  Not petrol outlets.  Yes, only newsagents engage with your products in a more creative way … and we do it without asking you to pay for this extra attention and effort.

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magazines

Promoting Caravan World magazine

mag-caravanworld.JPGWe are promoting the latest issue of Caravan World magazine with this impulse location display.  Our team picked up on the free Hema map of the Northern Territory which comes with the magazine and featured this in the display.

This is the only in-location display in this magazine aisle – it stands out well.

This display continues our tradition of supporting a broad range of magazine categories with in-location displays.

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magazines

Supporting Cleo magazine

mag-cleo.JPGWe are promoting the latest issue of Cleo magazine from ACP with this aisle end display facing onto the dance floor.  When this display comes down after a week we will continue with the half waterfall which we also have put in place supporting the title.  Click on the image to see a larger version of the display.

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magazines

Office Depot Pursues Smaller Format Stores: The Stationery Challenge for Newsagents

astat.JPGUS stationery retailer Office Depot is following the lead of Staples and Office Max and rolling out a smaller store concept.

The change followed a tour of stores by new CEO, Kevin Peters. As widely reported in the press, Peters conducted his own mystery shopping research in plenty of the Office Depot outlets.

Peters discovered that shoppers who did not purchase were not happy with customer service or store navigation. This is what he has set to address with smaller format stores and more full time employees.

I expect that when Staples starts rolling out Staples branded retail outlets here, they will try the smaller format stores. Given their excellent focus on and connection with small business shoppers, such a move would hurt newsagents.  Officeworks is bound to follow.

There was a time when newsagents owned stationery sales in Australia.  A visit to newsagencies today could indicate that as a channel we have given it up.

Newsagents could/should get on the front foot with stationery today by fixing what I consider to be a somewhat broken category in our channel. Here is what I suggest:

  1. Review your stationery department. Look carefully at what works and what does not work. Look at your business data.
  2. Consider seriously quitting items which have not sold in six months as they are not paying for the space they occupy unless they deliver excellent margin dollars.
  3. Talk to GNS about their top, say, 500 sellers in your state. At the very least, you should stock these and price them keenly to push back on the consumer view that newsagencies are expensive.
  4. Look carefully at your stationery layout. Is it easy to shop? Are prices clear and easy to read? Are sections well sign posted?
  5. Do you run stationery promotions outside your store, in the local newspaper, through catalogues? If not then consider this. People will not find newsagencies as they have in the past, you need to go out and find them.
  6. Are your employees well trained? Test them. Make sure that they know what you stock and why shopping with you is better than your stationery competitors?
  7. Who knows the most about stationery in your newsagency? Are they on the shop floor in your busiest times and if not, why not?
  8. Do you and your employees step out from behind the counter and genuinely help your customers? If not, why not?
  9. Go back to your business data. Look carefully at the return on investment you are getting from your stationery department. Look at sales this year compared to last. Make sure that you understand why there has been a sales shift (up or down) across the periods.
  10. Your business data is the best navigation instrument you have to increasing stationery sales.
  11. Talk to local businesses who do not buy their stationery from you. Find out why. Find out what you need to do to get their business. Opening these conversations could be tremendously profitable for you. This is what our biggest competitors do.
  12. Talk to shoppers who visit the stationery department without making a purchase. Find out why.

Newsagents have all manner of excuses why stationery sales are not what they used to be. While some of these may be reasonable, making excuses does not help you move forward. The only way to grow your stationery sales is to engage in making changes in your business, as Office Depot is doing in the US right now.

What changes are you making?

Stationery is one of the few departments where you have full control. The performance of stationery is the best indicator of your performance as a newsagent. How are you doing?

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Newsagency opportunities

US magazine retailer offers free shipping

Magazine Café, a US based specialist magazine retailer, has announced a limited time offer of free shipping for all high fashion magazines within the United States. This New York City retail outlet is known for its large range of international fashion magazines.

I like that they are building a connection with their customers which goes beyond the four walls of their physical retail outlet.

While the US magazine market is quite different to Australia, this is an interesting move, one which could work in several Australian newsagencies I can think of.

This is a good example of the type of ideas newsagents need to be thinking of.

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magazine distribution

UK apprentice show tackles magazines

The UK version of The Apprentice TV show last week had the contestants create a magazine reports The Guardian. Unfortunately, the BBC website blocks us from accessing this episode from Australia.  From what I have read, the show would have been interesting to those of us with an interest in magazines and the challenges and opportunities around the product category.  I was especially interested in the success that one UK publisher is having in the free space as reported by The Guardian:

They visited the offices of Shortlist Media, a company that has prospered through a simple formula – free magazines aimed at broad demographic groups – men (Shortlist) and women (Stylist). The model is profitable, the titles picked up and read, demonstrating is that what matters in publishing is having a straightforward idea that is executed with imagination and verve even in a crowded marketplace. The contestants on The Apprentice might have struggled with that, but even they, when faced with printed versions of their own efforts, began to see what fun magazines, and indeed the media business, can be.

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magazines