Selling phones in a newsagency
We sell phones in several of my newsagencies. They’re selling well. A couple of times customers have told us that they came to us because they didn’t want the hassle they get at a phone company shop. We don’t have plans to sell, just simple phones which work with a prepaid account.
There is good evidence around that selling phones drives recharge business. I’d agree with that from what I see. There is also the benefit of bonus recharge commission when you sell the starter kits – the telcos want new accounts after all.
The floorspace allocated to phones is small. The collateral promoting the handsets doubles as a pitch for the recharge business.