Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from August 2010

The Australia Post c-store?

August 31st, 2010 · 15 Comments

I have heard from a couple of people that government owned Australia Post outlets, as opposed to privately owned Licenced Post Offices, are introducing selected confectionery and convenience lines to their business.  If these reports are true, I would ask on what basis can Australia Post further move into areaswell served by private enterprise, newsagents […]

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Tags: Australia Post · Newsagency challenges

Pleased to see the latest MasterChef out

August 31st, 2010 · No Comments

It is good to see the latest issue of MasterChef magazine out.  We are following what has worked well for us – placement in three locations.  Besides placement in with food titles, we have a pocket with our weeklies and the display in the photo next to the ACP impulse stand at our main counter. […]

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Tags: magazines · Tactical display

Biblical Archaeology sells out

August 31st, 2010 · No Comments

Our simple placement of the latest issue of Biblical Archaeology on our newspaper stand last week saw us sell out in four days – a nice addition to any shopping basket. 0 likes

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Tags: magazines · Tactical display

Having a double crack at promoting Top Gear

August 31st, 2010 · No Comments

Look at the photo carefully and you can see that we have having a double crack at promoting the latest issue of Top Gear magazine.  There is the in location display (which is now a regular feature of our Top Gear strategy) and a metre or so away a display which is stuck on the […]

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Tags: magazines · visual merchandising

Back to promoting Donna Hay at the counter

August 31st, 2010 · No Comments

We are back promoting Donna Hay magazine at the counter for a few days. Our Pregnancy magazine display didn’t generate any sales when it was here so we had to make a move. Donna Hay responds well to this impulse purchase location. 0 likes

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Tags: magazines

Ah technology

August 30th, 2010 · 7 Comments

The Connect website is down.  A power disruption is affecting Touch (Tafmo) and this is impacting their phone system. 0 likes

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Tags: Newsagency challenges

When will the last daily newspaper publish in Australia?

August 30th, 2010 · 13 Comments

NEWSPAPERS as we know them will be irrelevant within 12 years, according to futurist Ross Dawson, who said journalism would be largely ‘crowdsourced’.  The Australian, Monday August 24. I participated in a newspaper study recently and was asked the same question.  University students researching the newsagency channel often ask the same question. I wonder if […]

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Tags: Media disruption

News Limited mocks PANPA awards

August 30th, 2010 · No Comments

Not winning any major awards at this year PANPA (Pacific Area Newspaper Association) Awards, News Limited has taken to deriding them in The Australian today.  I seem to recall a different approach when a News Limited newspaper won a major award. Personally, I think the PANPA awards are irrelevant.  All that matters in today’s marketplace […]

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Tags: Newspapers

Australian Property Investor selling well

August 30th, 2010 · No Comments

Australian Property Investor magazine responded well to our weekend promotion.  The tactical placement with newspapers did especially well, adding copies of the title to newspaper sales as he hoped it would.  I understand that there will be more media support for this issue this week so it is not too late for newsagents to promote […]

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Tags: magazines · Newsagency opportunities · Tactical display

Promoting Australia Muscle Car magazine

August 30th, 2010 · No Comments

We promoted Australian Muscle Car over the weekend with an in-location display. With our men’s magazine aisle the most browsed on weekends, we wanted to take an opportunity to draw attention to this popular title. Given the results achieved by the display, we now plan to leave it up until the end of this week. […]

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Tags: magazines · visual merchandising

Sun Herald newspaper masthead coverup

August 29th, 2010 · 6 Comments

The masthead of the Sydney Sun Herald newspaper today is partially obscured by another of the stuck on ads which you need to peel off if you want to see the editorial content underneath.  At the Sydney newsstand where I purchased my copy this afternoon I saw four ads littering the floor. The same stuck […]

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Tags: newspaper masthead desecration

Tattoo magazines now fashionable

August 29th, 2010 · 2 Comments

No so long ago, tattoo magazines were tucked away in a corner in newsagencies, treated almost as an embarrassment in our range.  Today, thanks to the love of ink by celebrities such as Angelina Jolie and Harry Kewell and their featuring on covers, tattoo magazines are more mainstream than ever. We are recognising the broader […]

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Tags: magazines · Newsagency opportunities · Tactical display

Distribution problems for The Age yesterday

August 29th, 2010 · No Comments

The Age newspaper was five hours late getting to some newsagencies yesterday.  Many customers did not receive home delivery copies at all.  This made for some very angry customers – especially in retail only newsagencies.  In a couple of instances I have heard of, the limited stock which did ultimately arrive was sold out by […]

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Tags: newspaper home delivery · Newspapers

Selling out Julia Gillard and Tony Abbott

August 29th, 2010 · No Comments

There is irony in the SOLD OUT signs on the poster promoting our Julia Gillard and Tony Abbott Tattslotto syndicates. It was not lost on some of our customers either – one customer went and found her husband and brought him in for a shared laugh. For the record, Tony Abbott sold out faster than […]

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Tags: Lotteries

The travelling newsagent conference

August 28th, 2010 · 4 Comments

newsXpress has announced a one day travelling newsagent conference to be held in Melbourne, Sydney, Brisbane and Perth next month.  The conference is open to all newsagents regardless of marketing group affiliation. Six expert speakers will present on topics of vital importance to newsagents.  Each session will share practical ideas which can be taken and […]

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Tags: Newsagency opportunities · Newspaper marketing

iPad user update

August 28th, 2010 · 4 Comments

I have had my iPad for a while now and find myself making good use of it for business as well as for pleasure.  I have just finished reading my first novel on the device and am very happy with the experience.  I am also using the iPad for email and web access when on […]

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Tags: Media disruption

Bagging Golf Magazine does not drive sales

August 28th, 2010 · No Comments

Here is another example where bagging a magazine with an old issue has not delivered the growth publishers talk of for bagged product.  The new issue of Golf Magazine went on sale yesterday so I checked sales for the old issue (pictured) which was bagged with a previous issue … no sales lift for us.  […]

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Tags: magazines · Ugh!

The prime minister lottery

August 28th, 2010 · No Comments

We have copied the brilliant election themed lottery syndicate pitch from newsXpress Riverlink and created two syndicates for tonight.  They have been on sale for a day and sales have been good.  We have priced these at five dollars a share with the view that existing syndicate and lottery customers will add these to their […]

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Tags: Lotteries · newsagency marketing

XchangeIT push on software updates

August 27th, 2010 · 5 Comments

Newsagents are being urged by XchangeIT to ensure that they have the absolute latest software from the various newsagency software companies.  This is essential to ensure accurate data flow back to the magazine distributors and thereby protects newsagents from an XchangeIT fee penalty.  If you are not sure, check with your software company. Having the […]

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Tags: newsagent software

Opportunity with Australian Property Investor

August 27th, 2010 · 2 Comments

The latest issue of Australian Property Investor went on sale on Wednesday.  It has a stunning gold cover – promoting the HOT 100 feature.  Today Tonight has filmed a story which is expected to be on air tonight.  There will be extensive press coverage of the cover story in national, metro and regional newspapers this […]

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Tags: magazines · Newsagency opportunities

Trading off Matthew Newton’s misery

August 27th, 2010 · 8 Comments

Scandal, joy and misery connected with famous people sell magazines. While I am happy for the sales, it is not an appealing part of being a newsagent.  We have put such thoughts aside today and placed the special edition of New Idea next to our main newspaper stand as well as at the counter and […]

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Tags: magazines · Opportunistic retail

Addressing the magazine theft problem

August 27th, 2010 · 8 Comments

Magazine theft is costing newsagents between 3% and 5% of total magazine sales.  Publishers and magazine distributors accept no responsibility even though they control the range and volume or magazine stock we receive.  Worse, still, most newsagents do not take basic steps to understand the problem. Newsagents need to ask themselves if they really have […]

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Tags: magazine distribution · magazines · newsagent software

Promoting Pregnancy magazine at the counter

August 27th, 2010 · No Comments

We are promoting Pregnancy magazine at the main counter thanks to the free DVD which comes with the latest issue.  This is an unusual title for us to promote in this high impact location – we are keen to see how it responds. While we received other titles on Wednesday which would be a more […]

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Tags: magazines · visual merchandising

Promoting Girlfriend magazine

August 27th, 2010 · No Comments

We are giving Girlfriend magazine a good run with an in-location display in its usual location.  This latest issue has a very stylish cover – replicated on the poster – which beautifully cuts through the visual noise in the magazine aisle.  We plan to leave this display up for the next week.  Girlfriend responds well […]

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Tags: magazines

How to resolve the hung parliament – buy a lottery ticket!

August 26th, 2010 · 8 Comments

Talk about engaging the community! newsXpress Riverlink started offering lottery syndicates based on the leaders of the two major parties in the lead up to the election.  Customers could purchase based on their preferred leader.  Given the status of the election result, they are continuing with the offer – and sales have been good.  This […]

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Tags: newsagency marketing