Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from March 2012

Newsagency of the Future workshop for Gold Coast

March 31st, 2012 · No Comments

I have scheduled a Newsagency of the Future workshop for the Gold Coast for Monday April 16 at 11am at the Marriott.  This provides an opportunity for Gold Coast area newsagents to meet and discuss the many changes that are impacting on newsagency management and direction. Anyone is welcome, it’s free. I am also working on […]

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Tags: newsagency of the future

Toys continuing to work well for newsagents

March 31st, 2012 · No Comments

I am glad we got back into toys in our newsagency. It’s a small but good department to have in the business.  It’s ticking along for us, attracting some new shoppers and extending the basket when shoppers of other products purchase toys on impulse. We find that we are selling three types of toys: the […]

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Tags: Newsagency management

Easter VM display

March 31st, 2012 · 2 Comments

I have been contacted by several people looking for more examples of what Renee, the manager at my Watergardens store, has been able to do through her Visual Merchandising course. Here is the Easter display. I love the serene look of the display yet the clear commercial focus. Investing in professional visual merchandising training provides […]

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Tags: visual merchandising

Smith Journal #2 selling well

March 31st, 2012 · No Comments

We are still seeing good results from the second issue of Smith Journal. This is in part to our co-location strategy.  The photo shows the second location we have for the title – this with men’s health and fitness titles. Ad the photo shows we have gone for a symmetrical display that makes Smith the […]

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Tags: magazines

Newsagency of the Future workshop for Gold Coast

March 30th, 2012 · No Comments

I have scheduled a Newsagency of the Future workshop for the Gold Coast for Monday April 16 at 11am.  This provides an opportunity for Gold Coast area newsagents to meet and discuss the many changes that are impacting on newsagency management and direction. Attendance is free. 0 likes

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Tags: newsagency of the future

What are newsagents worried about?

March 30th, 2012 · No Comments

I am surprised by the things newsagents worry about sometimes. Take the recent Fairfax announcement. I have been called by several newsagents who are concerned and want something done about the changes in remuneration by Fairfax.  They say the changes are good today but may not be so good over time depending on cover price […]

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Tags: Newsagency challenges · Newsagency management

Australian Traveller changes on sale based on newsagent feedback

March 30th, 2012 · No Comments

Following newsagent feedback here the publishers of Australian Traveller magazine have adjusted their production of the magazine to the start of the month rather than the end of the month. This is a terrific move and one newsagents should applaud as it is proof of their opinions being listened to. The next issue goes on […]

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Tags: Uncategorized

My Kitchen Rules cookbook 2 selling well

March 30th, 2012 · 19 Comments

I’m thrilled with the sales of the My Kitchen Rules cookbook 2 from Pacific Magazines. We will achieve an excellent sell through in advance of having to pay for the title. Sell through is the key here. While some newsagents complain about the 25% margin, the reality is the margin dollars you bank are what […]

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Tags: magazines

Clever Tic Tac display

March 30th, 2012 · No Comments

One challenge for newsagents with counter offers is now to keep them tidy. With our counters very busy, loose product does not work. I was pleased to see this Tic Tac display in a couple of newsagencies recently. It’s neat, tidy and compelling, ideal for a busy counter. What’s more, the newsagents I spoke with […]

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Tags: confectionary

Promoting the Australian Women’s Weekly and chocolate

March 30th, 2012 · 2 Comments

We are promoting the latest issue of The Australian Women’s Weekly magazine at the front of the newsagency with this display using the basket builder unit. We also have the magazine in its usual location as well as a stack located with newspapers, next to Better Homes and Gardens. The free chocolate cookbook with AWW […]

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Tags: magazines

Why the cut in supply of Real People magazine?

March 29th, 2012 · 8 Comments

As with Chat, covered in my last blog post, Gotch has cut supply of Real People magazine for reasons we can’t work out.  This is extremely frustrating. If it is not oversupply with Gotch it is undersupply. Maybe they have a reason. If they do, they are keeping it to themselves. In the meantime our […]

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Tags: magazine distribution · magazines

Why the cut in supply of Chat magazine?

March 29th, 2012 · No Comments

Chat magazine is a successful title in our mix of British titles yet yesterday our supply was cut from the usual 6 copies down to 1 by magazine distributor Gordon and Gotch. Click on the image to see the details including historic supply and return data. We called Gotch to find out why and are […]

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Tags: magazine distribution · magazines

Visual merchandising course paying off

March 29th, 2012 · 2 Comments

The manager of our Watergardens store, Renee, is six weeks into a professional visual merchandising course. The training is covering all aspects of visual merchandising from product selection to display creation. The photo shows the latest display created by Renee as part of the course – promoting one of the cookbooks in our Easter sale.  […]

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Tags: visual merchandising

Promoting Better Homes and Gardens

March 29th, 2012 · No Comments

We are promoting the latest issue of Better Homes and Gardens with this display on a column facing shoppers as they enter our newsagency as well as with an in-location display in the usual location plus a stack mixed in with our newspapers. Better Homes and Gardens is a title that rewards this high-profile promotional […]

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Tags: magazines

Great promotion for a new issue of Golf Monthly magazine

March 29th, 2012 · No Comments

I love this YouTube video promoting the May 2012 issue of the UK Golf Monthly magazine. Simple, smart, speaks to golfers. Any publisher could do this.  I found it from a tweet by the publisher. The tweet promoted newsagents and supermarkets – aimed at the UK shopper. 0 likes

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Tags: magazines

More challenges for News Corp.

March 28th, 2012 · 1 Comment

Newsagents who have not done so today should read Neil Chenoweth’s extensive report in the Australian Financial Review today about News and Pay TV piracy. You can see part of the story here. 0 likes

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Tags: Ethics

Newsagency of the Future sessions going well

March 28th, 2012 · 8 Comments

The first two of the Newsagency of the Future sessions have gone well. Today is Canberra with Adelaide and Brisbane rounding out this week. next week it is Hobart and Melbourne on Monday and tuesday respectively. At these sessions I am trying to reset how newsagents view their businesses and how they respond to the […]

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Tags: newsagency of the future

Networking is a key newsagency marketing group benefit

March 28th, 2012 · 3 Comments

Being able to connect with other newsagents to talk about business, compare sales and share ideas is a key benefit of being part of a proactive newsagency marketing group. Check out the photos from the recent National Conference hosted by newsXpress.  More newsagents attended this than any other newsagency conference in the last year except […]

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Tags: Newsagency management · newsagency marketing

Australia Post offers digital mailboxes

March 28th, 2012 · 1 Comment

I was interested to see the Australia Post announcement of a new digital mailbox service a couple of days ago.  It’s a fascinating offer, putting into one digital storage place a range of items. So it’s more of a storage space than a mail box as such. The Australia Post announcement comes a couple of […]

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Tags: Uncategorized

One Direction magazine opportunity for newsagents

March 28th, 2012 · 3 Comments

Pacific Magazines is publishing a One Direction one shot next week, on Wednesday, under the Girlfriend masthead. One Direction is a UK boy band that has teen and tween girls in Australia going nuts. If you have these shoppers in your shop or can attract them or those who buy for them, here is a […]

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Tags: magazines

Easter theme for National Geographic magazine

March 28th, 2012 · No Comments

We are leveraging the Easter themed cover story on the cover of the latest issue of National Geographic magazine with good placement of the title showing off the full cover and through double pocket placement. We are planning to give the title time either at the coulter or with newspapers as part of the run […]

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Tags: magazines

In location support for My Kitchen Rules cookbook

March 28th, 2012 · No Comments

Here is how we are supporting the release of the My Kitchen Rules cookbook 2 in another of my newsagencies. Here, since space is tight we are running with an in-location display, as shown in the photo. We also have  a display on a column facing shoppers as they enter the business. As I see […]

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Tags: magazines

Fairfax increases newsagent margin for The Sydney Morning Herald and The Sun-Herald

March 27th, 2012 · 30 Comments

In a move NSW newsagents are certain to welcome, Fairfax has announced that it will increase fees paid to newsagents for The Sydney Morning Herald and The Sun-Herald an average 10 per cent as part of an overhaul of its payments to its home delivery distributors and specialist newsagents. Fairfax claims that the increases represent […]

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Tags: newspaper home delivery · Newspapers

ACP bundle sells out on first day

March 27th, 2012 · 2 Comments

We sold out of the Woman’s Day / NW / OK! bundle pack yesterday, the day it went on sale. we rarely sell out of the packs let along on the day of on-sale. While I am happy to sell out I don;t want to educate shoppers to seek out those bundles. I want the […]

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Tags: magazines

News on the Fairfax approach to unprofitable distribution

March 27th, 2012 · No Comments

The media section in The Australian yesterday had a interesting article by Darren Davidson about the different approach being taken by newspaper publisher Fairfax to address uneconomic newspaper distribution compared to that of News Limited.  I think newsagents would find the article most interesting. Beyond the usually News bias you read in any article they […]

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Tags: newspaper home delivery · Newspapers