Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from June 2012

Rupert Murdoch clear on the future of newspapers – it’s digital

June 30th, 2012 · 1 Comment

As more reports are published about the changes planned for News Corp. we are getting to see more quotes from News CEO Rupert Murdoch including this published by The New York Times Friday US time: When asked by analysts about his papers’ future, Mr. Murdoch replied: “The answer is one word: digital.” He said the […]

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Tags: Media disruption

Shocking customer service hurts all newsagents

June 30th, 2012 · No Comments

I received a call yesterday from a newsagency shopper in regional Victoria wanting to complain about service from their local newsagent. The shopper called me thinking I was someone else connected with the brand the business trades under. I have no connection with the business at all.  But the customer and I talked. The newsagents, […]

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Tags: Customer Service

Preparing for some fun this school holidays

June 30th, 2012 · 1 Comment

Yesterday, just in time for the start of the winter school holidays, we received boxes of new stock … funky toys and novelty items, like these dog grenades.  They are soft and chewy for dogs … they squeak when chewed. We deliberately sought out a range of fun products, different to the type of products […]

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Tags: Fun · Gifts

Tour de France magazine sells out again

June 30th, 2012 · 2 Comments

We are loving the sales we are achieving with the Official Guide to the Tour de France 2012.  It is selling exceptionally well, especially from high traffic front of store locations. I like that we have been able to get extra stock to help us see this title reach its full potential. In each of […]

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Tags: magazines

Promoting The Australian Women’s Weekly

June 30th, 2012 · No Comments

We are promoting the latest issue of The Australian Women’s Weekly with this column placement adjacent to the counter – seen by every shopper in-store. We also have a pocket with the title placed with newspapers as well as placement in the usual location for AWW. In our newsagency activity in the first week of […]

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Tags: magazines

Australia in a odd position in News Corp changes

June 29th, 2012 · No Comments

The logic for splitting entertainment from publishing in News Corp. into two corporate entities does not apply to Australia given their decision to house entertainment and publishing in Australia in the publishing entity. This is an odd decision (if we are to believe the state logic of the moves internationally) which needs explanation for it […]

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Tags: Media disruption · Newspapers

Tyro responds on RBA EFTPOS fee changes

June 29th, 2012 · 39 Comments

Tyro, the EFTPOS service now used by more than 1,000 newsagents, has published guidance on EFTPOS fees in the wake of changes announced by the RBA in relation to EFTPOS fees. The EFTPOS fee issue will need to be watched carefully by newsagents as EFTPOS has been a plaything of the major banks and the […]

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Tags: EFTPOS fees

At what point does a magazine publisher damage their brand with subscription discounts?

June 29th, 2012 · 9 Comments

delicious magazine is the latest magazine title to be promoted nationally using the livingsocial deals service. The price offered, $32 for a year of issues mailed, is 50.7% lower than the retail cover price. While I will defend the right of any magazine publisher to offer and promote subscriptions as part of their marketing and […]

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Tags: magazine subscriptions · Ugh!

Smart Better Homes and Gardens packaging

June 29th, 2012 · No Comments

The production folks at Pacific Magazines have been smart in packaging the latest issue of Better Homes and Gardens magazine. They had to bag this issue to deliver the magazine with the FREE Mills and Boon book. To ensure that shoppers understood the vale of the free gift, they printed promotional information about the book […]

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Tags: magazines

Promoting One Direction and Hot Young & Famous

June 29th, 2012 · 6 Comments

We are doing our best to promote the considerable volume of stock we received of Hot Young & Famous. Our massive sales of a One Direction title recently appears to have got us this extra stock. We are responding to the volume of stock by placing it in the front of the shop, showing off […]

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Tags: magazines

Promoting the Agatha Christie partwork

June 29th, 2012 · No Comments

We are promoting The Agatha Christie Book Collection, the first of four partworks coming out over the next month or two, in each of my newsagencies. Regulars here would know the I love new partwork series. I love that newsagents have these products exclusively. I love the traffic generated by the TV campaigns. I also […]

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Tags: partworks

News Corp. decides to split growing and declining operations

June 28th, 2012 · 7 Comments

News Corp. news outlets are reporting that the News Corp. board has decided to split the entertainment and newspaper businesses into separate entities. There is no indication yet on what will happen to the Australian assets and whether they will be subject to the split. B&T asks questions on what may happen for the Australian […]

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Tags: Newspapers

NSW / ACT distribution newsagents get a small newspaper home delivery rise

June 28th, 2012 · 4 Comments

News Limited yesterday announced to NSW / ACT newsagents that it is permitting a small rise in newspaper delivery fees. NANA called it a CPI rise and rightly noted that it was insufficient: Naturally, for most Newsagents, the current fees including this new increase do not compensate for the true cost of distributing newspapers. While News Limited […]

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Tags: newspaper home delivery · Newspapers

Wine with your greeting cards

June 28th, 2012 · 3 Comments

Earlier this year I got to see several drugstores in the US in a couple of states, taking in what they sold and, in particular, product adjacencies. One product placement which interested me was wine with greeting cards. I saw this in a couple of big drugstores in Miami.  One of the employees I spoke […]

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Tags: Greeting Cards

Leveraging running season and promoting Runner’s World

June 28th, 2012 · No Comments

We have just abut sold out of this issue of Runner’s World magazine and have ordered more stock. We have supported this half-marathon special issue of the magazine with prime placement in our sports and fitness section. This was a considered decision because of the popularity of half-marathon events in Melbourne. The placement has worked […]

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Tags: magazines

Kevin Rudd Reader’s Digest cover worth promoting

June 28th, 2012 · No Comments

We are promoting the latest issue of Reader’s Digest magazine in a couple of locations thanks to the Kevin Rudd cover story. It’s eye catching and it’s current – making it more interesting to infrequent Reader’s Digest readers. I like the placement with Time magazine by our team. 1 likes

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Tags: magazines

Decision on splitting News Corp to come tomorrow

June 27th, 2012 · 1 Comment

News Corp. will announce its decision tomorrow on whether to split publishing and entertainment into two companies according to The Australian. The Wall Street Journal also has more on this. Paul Barry has written ann interesting piece on the potential split for The Power Index. Barry speculates on whether Australian management knew of the plans […]

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Tags: Newspaper distribution

New Newsagency of the Future workshops

June 27th, 2012 · No Comments

I am hosting NEWSAGENCY OF THE FUTURE: START HERE, a completely new workshop for newsagents only (no suppliers) with new content specifically targeting options for newsagents who want to restructure their businesses for the future (and today). The workshop will run for two hours with plenty of Q&A time. It will cover specific traffic generating […]

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Tags: newsagency of the future

A tiny & efficient magazine store (part 2)

June 27th, 2012 · 3 Comments

Here is a photo from the inside of the tine magazine store on the upper west side of Manhattan covered in my previous post. Check out how the magazine titles are displayed. No full covers on show. There is a greater cover overlap where they have more titles in a category segment. On the top […]

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Tags: magazines · retail

A tiny & efficient magazine store (part 1)

June 27th, 2012 · 1 Comment

Check out the tiny magazine store I spent time in yesterday on the upper west side of Manhattan.  Just over a metre wide, the walls, left and right, are lined with acrylic pockets holding magazines.  Most have only part of the cover displayed. This shop holds close to 400 magazine titles. Seriously. Plus a reasonable […]

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Tags: magazines

Wall of plush

June 27th, 2012 · No Comments

I have seen plenty of retailers this last week displaying plush products on the wall, on shelves high enough to make the plush sit straight and nicely fill the space with colour. In a couple of stores they did this in dead areas and brought them to life, in others they did it at the […]

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Tags: retail

Promoting Wedding magazines at the sales counter

June 27th, 2012 · No Comments

The team at one of my stores created this simple and bright display featuring current wedding magazines at the sales counter. I love the use of the small blackboard capping the display and the placement of flowers as a border. We continue to enjoy good sales success with carefully selected titles in this location. Indeed, […]

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Tags: magazines

News Corp. to split into two companies?

June 26th, 2012 · 2 Comments

A report from The Wall Street Journal today that News Corp. was considering splitting into two companies – entertainment and publishing could be more of a reason to delay announcing plans for their distribution model changes that the Fairfax announcement last week. If the split did occur then it would be a whole different company […]

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Tags: Newspapers

Game changing services attract customers

June 26th, 2012 · No Comments

I am sitting on board QF94 flying from Los Angeles to Melbourne as I publish this blog post. I’m using the on air WiFi service being trialled by Qantas. It’s terrific. No, not because I am obsessive about being online but because I have spent most of the day today travelling and having internet access […]

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Tags: retail

US Postal Service does not hurt small business like Australia Post

June 26th, 2012 · 50 Comments

I have been able to get into several US Postal Service outlets in New York today and none has the range of retail products there government owned Australia Post has in their corporate stores. The US Postal service focuses on being, well, a postal service. They are not trading off their government protection and public […]

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Tags: Australia Post