Month: June 2012

We are promoting the latest issue of Coach magazine in two locations – with this aisle-end display in our men’s magazine area as well as in the usual location for the title with training and men’s health titles.

Our sell-through for Coach is 80% and above. We’re very happy with that.  It’s our tactical work which tends to deliver the best result for the title. Work like ensuring placement showing the full cover, giving the title a run with newspapers, making sure it is always next to the top selling men’s health and fitness titles.

Coach is usually sold with another title. It’s a valuable addition to the basket.

Pacific Magazines is running a strong campaign from today to promote Who and the exclusive Jessica Simpson baby photos.  We are making the most of the opportunity with ideal placement with the weeklies as well as placement at the counter as the feature title. We chose the counter as it gets more traffic than newspapers in our store.

We got a heads up about the special issue and ordered more stock so we can reach our full potential with this.

Pacific are getting behind this issue with a bunch of activity including a text message campaign promoting newsagents.

It is good when we get a heads up about promotional activity driving sales to our stores – it means proactive newsagents can respond.