Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from July 2016

Sunday newsagency challenge: be prepared to walk away

July 31st, 2016 · No Comments

If your lease turns out to be too expensive for your business it is on you. You signed it, you accepted the terms. This is why, during a lease negotiation, you need to be prepared to walk away. Too often, retailers don’t walk away because they have invested considerably in their business and have not […]

[Read more →]

Tags: Newsagency challenges · Newsagency management · retail leases · Retail tenancy

Sunday newsagency management tip: pitch your business when looking for new hires

July 31st, 2016 · No Comments

The notice in the window of the Scribbler card shop made working there sound appealing. They set the agenda for candidates by saying We need great managers. While you could dismiss the line by saying every retail business needs this, the question is – how often does a retailer pitch for new managers in this […]

[Read more →]

Tags: Management tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: pitch to customers as they leave

July 31st, 2016 · No Comments

This sign seen by shoppers as they leave a Warhammer store is as much about promoting the business as it is appreciating the visit. It fits the business and promotes one of the characters available from the business. Too often we see signs as signs and as not part of the narrative of the business. Warhammer shows […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Ryman Stationery sets the benchmark

July 30th, 2016 · 3 Comments

It is back to school season in the UK and Ryman stores have a consistent pitch. These photos speak to a terrific range, excellent value propositions and professional marketing. The photos ought to inspire newsagents focussed on stationery and newsagent suppliers: 3 likes

[Read more →]

Tags: Stationery

Lottoland unfairly depicts small business newsagents

July 29th, 2016 · 11 Comments

Watch the latest TVC from Lottoland playing on Australian TV now: The ad includes an unfair, disparaging even, depiction of a newsagent. They set this up by placing the ad inside what looks like an old-style newsagency, something Australians will recognise. You can let them know what you think at: support@lottoland.com.au. Here is the email […]

[Read more →]

Tags: Ethics · Lotteries · Social responsibility

Learning from a pen specialist

July 29th, 2016 · 3 Comments

The Penfrined shop in Burlington Arcade in London was a delight to visit. It is a pen lovers haven with products and customs service to match. What fascinated me we hearing how many people purchase pens to add to their collection – rarely to use, mainly to sit in a display cabinet with other pens […]

[Read more →]

Tags: Management tip · Newsagency management · Stationery

How to fit more magazines into less space

July 29th, 2016 · No Comments

As newsagents reduce magazine overheads by cutting space, the fanning of titles along the shelves is necessary if you want to offer range. The photo shows the common approach of newsagents in London. What is interesting is that the number of titles in the businesses does nit appear to be falling as much as is happening […]

[Read more →]

Tags: magazines

Strong interest in secondhand magazines

July 29th, 2016 · No Comments

I talked to a retailer in London today who sells vintage magazines. They are grouped by decade. The magazines form part of a large commitment to vintage products going back to the 1940s. The magazines are all bagged with a backing card for the decade to which they belong. It was encouraging to see the […]

[Read more →]

Tags: magazines

QLD newsagents ought to consider Lottery Agents Queensland instead of the ANF

July 28th, 2016 · 6 Comments

I urge QLD newsagents to please complete and return the membership application to Lottery Agents Queensland.  LAQ is currently negotiating with Queensland Government officials, including Attorney General Yvette D’Ath, Golden Casket representatives, the shadow attorney general, the Katter party and other stakeholders to ensure a fairer deal for Queensland lottery agents. Without membership support, LAQ will not have […]

[Read more →]

Tags: Lotteries

I think I just experienced the laziest retail sales person ever

July 28th, 2016 · 3 Comments

I took my £75 worth of purchases to the counter of the specialty retail store in Manchester today. The person behind the counter was sloshed on a stool. I guessed they were doing something so I waited. After a minute or so they slapped their hand flat on the counter in front of them and said […]

[Read more →]

Tags: Newsagency management

Aldi has magazines

July 28th, 2016 · No Comments

The Aldi I checked out in Manchester has magazines, unlike Aldi stores in Australia. Here is the range I found near the checkout area: 2 likes

[Read more →]

Tags: Competition · magazines

Crikey shines a light on low margin, low sellers in newsagencies

July 27th, 2016 · No Comments

I am glad to have discussed the low margin we receive on print products, especially books supplied that are not a good fit with our businesses with a Crikey journalist recently. The Crikey piece was in their daily email plus it got good coverage on Twitter: 10 likes

[Read more →]

Tags: Newsagency challenges · Newsagency management

Newsagents confronted with privacy requirements by Seven West Media

July 27th, 2016 · No Comments

Home delivery newsagents in Western Australia last week received a letter from Seven West Media seeking their commitment to de-identify customer records from customers who lapsed five years or more ago. This relates to newspaper home delivery data held by WA newsagents for West Australian customers. To comply, newsagents will need to either manually remove customer […]

[Read more →]

Tags: Newsagency challenges · Newsagency management · Social responsibility

A DIY way to get more impulse purchases of pens with crossword titles

July 27th, 2016 · No Comments

Here is how the manager at one of my stores is leveraging pen and pencil purchases in the newsagency. I love it. They are using a bulldog clip to hold the pen / pencil container to the magazine fixture. Simple, easy. Here is a close-up I took to show the shelf connection. While this is […]

[Read more →]

Tags: magazines · Stationery

Pitching Uncensored this Presidential election season

July 27th, 2016 · No Comments

We are promoting the latest issue of Uncensored in the newsagency in time with the US Presidential election campaign. While the magazine content is not for me we didn’t want to get in the way of Donald Trump selling some extra magazines. 1 likes

[Read more →]

Tags: magazines

Media Watch looks at women’s magazines

July 26th, 2016 · No Comments

Click here to see the story on ABC TV’s Media Watch last night about women’s magazines.  Fascinating. 8 likes

[Read more →]

Tags: Ethics · magazines

Being connected matters

July 26th, 2016 · No Comments

I am currently on a flight from Melbourne to Manchester via Dubai for a quick business trip. Thanks to in-flight internet access, I will not land at the other end to emails and messages. While it is important to turn off occasionally, it is even more important to be connected so business can continue regardless […]

[Read more →]

Tags: Newsagency management

The blurring borders of retail channels

July 26th, 2016 · No Comments

At the AFTA trade show for fishing and outdoors retailers on the Gold Coast on Sunday, my software company’s stand was next to the stand for Gibson, a gift supplier to newsagencies. The adjacency was a reminder of the blurring borders between retail channels. Gibson has ranges of eyewear that are ideal for fishing and […]

[Read more →]

Tags: Gifts · Newsagency management

Launching Marvel Draw The Marvel Way part series

July 26th, 2016 · 2 Comments

I expect strong interest in Draw The Marvel Way that launched yesterday. We have a ton of Marvel licenced gift, collectible and other product in-store plus there is the News Corp. promotion – so, between all this now is the time to do anything Marvel in the newsagency. 3 likes

[Read more →]

Tags: magazines · partworks

Nostalgia sells in the newsagency

July 26th, 2016 · No Comments

I like the Treasures From The Archives title under the AWW brand from Bauer. I like it because I know nostalgia / vintage sells. I also like it because it connects with serval ranges in other departments in-store. I’d love to see more one-shots like this one from several publishers – but not all at […]

[Read more →]

Tags: magazines

Newsagent exclusive: collectible Olympic pins

July 25th, 2016 · 3 Comments

Launching Monday August 1, newsagents will be able to offer the first two of four Official Australian Olympic Pins. The pins will be available for $1 each with the purchase of New Idea, Who or That’s Life. This is a newsagency channel exclusive promotion from Pacific Magazines. I have a set of the pins. They […]

[Read more →]

Tags: newsagency marketing · Newsagency opportunities

Promoting the News Corp. Marvel campaign in the newsagency

July 25th, 2016 · 11 Comments

On the Gold Coast yesterday I got to see how The Sunday Mail was using the front page of the newspaper to launch the Marvel promotion. The extraordinary coverage in this and other News Corp. papers for the promotion is is being greeted with cynicism by plenty of customers according to newsagents who contacted me over the […]

[Read more →]

Tags: Newspaper marketing · Newspapers

Sunday newsagency challenge: test your backup

July 24th, 2016 · 1 Comment

Take a moment and give the backup of your main business computer to an IT professional to check whether they can restore the backup and to see if it contains everything you need to get up and running. Check with your software company – they should offer this backup check service for free. Almost once a week […]

[Read more →]

Tags: Newsagency challenges · Newsagency management

Sunday newsagency marketing tip: use a challenge to offer a reward

July 24th, 2016 · No Comments

The sign I saw at the counter of the coffee shop I was in was simple and to the point. The message was a challenge and opportunity. If you are not given a receipt, your order is free. While this is not new marketing, the language they use is more fun than similar signs I […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: bring character to your shop

July 24th, 2016 · No Comments

I saw a shop a few days ago that used wine and champagne boxes as floorboards, bringing character and warmth to the shop. The feel was different to what you usually see in retail with real or fake wood planks or carpet. These flattened boxes looked terrific and  created a memorable business. 7 likes

[Read more →]

Tags: Management tip · Newsagency management · visual merchandising