Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from July 2010

Terrific GNS Market Fair in Melbourne

July 31st, 2010 · No Comments

The GNS Market Fair in Melbourne has been terrific today.  Plenty of newsagents came through the new venue at the exhibition centre (hall 10).  When I checked the numbers were in line with last year. Suppliers have mounted professional displays with excellent offers.  Newsagents I spoke with enjoyed the show and did some good business. […]

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Tags: Newsagency opportunities

The financial and embarrassing cost of employee theft

July 31st, 2010 · 6 Comments

I feel like an idiot. For years I have helped newsagents deal with employee and customer theft. I have spoken at regional newsagent meetings about this, I have helped police gather and understand evidence in several states, I have sworn affidavits as an expert witness, I have helped insurance companies verify claims. I have even […]

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Tags: Ethics · Newsagency challenges · theft

Lipsmacker great impulse opportunity

July 31st, 2010 · 2 Comments

We have a small footprint display of the Lipsmacker product at the counter.  It’s offering a product young girls will like and with an excellent margin.  I have the product in three of my stores – I want to see how far I can go in terms of pricing so we are trying three prices.  […]

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Tags: Newsagency opportunities

Kevin, Kevin on Mining Monthly

July 31st, 2010 · No Comments

If I had more than one copy, I’d have placed the latest issue of Mining Monthly in a high traffic location somewhere.  The Kevin Rudd cover story is yesterday’s news but there are some out there who would have collected this.  He was on the last issue as well – a caricature at least. 0 […]

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Tags: magazines

Collector’s issue of MasterChef out now

July 30th, 2010 · 10 Comments

We have the latest issue of MasterChef magazine on display at our newspaper stand as well as with weeklies and in the food section.  The tactical placement next to the newspaper stand works best for us, especially in the first two weeks. While MasterChef magazine has established regular customers, being in a shopping centre we […]

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Tags: magazines · Tactical display

Preparing to move the newsagency

July 30th, 2010 · 2 Comments

Our newsXpress Forest Hill store is set for some changes early in the new year.  With major construction being undertaken on level 3 of the centre, directly above us, the landlord has asked us to move to a kiosk temporarily during the construction phase.  This coincides with the end of our current lease.  The landlord […]

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Tags: About us

iPad on show at GNS Market Fair Melbourne this weekend

July 30th, 2010 · 1 Comment

In addition to some excellent stationery deals from suppliers, my software company, Tower Systems, will be showing how newsagents are already using the iPad to help in running their businesses at the GNS Market Fair in Melbourne this weekend.  See you there… 0 likes

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Tags: Newsagency opportunities

What customers think about magazine back issues in bags

July 30th, 2010 · No Comments

It is interesting to see what a newsagency customer has to say about magazine back issues in a bag at the Caravaners Forum: Went to a News Agent this morning to pick up a caravan magazine, the large format one and the one which I do not subscribe, despite it being my favourite. Unusually it […]

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Tags: magazines · Newsagency opportunities

Electronic reader prices set to tumble

July 30th, 2010 · No Comments

Amazon has announced a US$139 Kindle e-reader.  This will force others to release lower cost readers.  This is exactly what happened with music devices – everying racing downhill on price and thereby rapidly expanding the size of the channel and, ultimately, the sales of music downloads.  eBOOKNEWSER has more on the Amazon anouncement. US customers […]

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Tags: Media disruption

Using Girlfriend as a beacon to teen magazines

July 30th, 2010 · 1 Comment

We are promoting the latest issue of Girlfriend with an in-location display. While we can only fit one copy per pocket (ugh!) because of the terrific gift (yea!), we have been able to fit all the remainder of the stock on the flat in front of the display. We will also pump sales with a […]

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Tags: magazines

Newsagents are upbeat despite tough conditions

July 29th, 2010 · No Comments

Last week I completed the twenty city tour for the Newsagency of the Future workshop s. Today I am in Perth finishing the latest round of newsXpress member meetings. What has struck me, thinking back on the hundreds of newsagents I have spoken with over the last six weeks, is the positive attitude of so […]

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Tags: Newsagency challenges · newsagency of the future · Newsagency opportunities

Newsagency stationery available at a discount in Victoria

July 29th, 2010 · No Comments

Around $30,000 worth of stationery from a newsagency which has recently closed in Bundoora in Victoria is for sale. The asking price is $20,000. If you call Frank on 0417999561 he can provide more details on this opportunity. 0 likes

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Tags: Newsagency opportunities

ANF enters federal election campaign

July 29th, 2010 · No Comments

The ANF has sent material to some newsagents to rpomote engagement in the federal election campaign.  The ANF is seeking for the Minister for Small Business to be elevated to Cabinet and for the appointment of a Federal Small Business Commissioner. I have previously supported these proposals and happily do so again here. Click here […]

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Tags: Newsagent representation

Tactical display of Take 5 set to drive sales

July 29th, 2010 · No Comments

We are embracing the ACP magazines Connections Program promotion of Take 5 this week. As the photo shows, we are promoting this on the back of another stand. This is what customers see as they leave our women’s magazine aisle. I’m pretty happy with this display – for something I created myself. The regular stock […]

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Tags: magazines · Tactical display · visual merchandising

Outback magazine Father’s Day gift

July 29th, 2010 · No Comments

It says SPECIAL FATHER’S DAY OFFER INSIDE on the latest issue of Outback magazine (out yesterday). I was interested as I am looking for magazines to promote for Father’s Day. I opened the plastic bag and took a look in the magazine. The special Father’s day offer is a free knife with each subscription sold. […]

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Tags: magazines · Ugh!

Making the most of the Julia Gillard cover story

July 29th, 2010 · No Comments

In addition to our front of store display promoting the Australian Women’s Weekly, we also have this in location display inside the entrance of our women’s magazine aisle. We ‘found’ this space by eliminating the column of crossword titles and stripping these above Woman’s Day and New Idea for the next few days. We are […]

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Tags: magazines · Tactical display · visual merchandising

More promotion for Better Homes and Gardens

July 29th, 2010 · No Comments

We had a few days spare between planned displays on one aisle end and so slipped in this display for Better Homes and Gardens. We are still promoting the title, with great success, and took the opportunity for this display for the next two days. The space is committed from Friday.  While we could have […]

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Tags: magazines · visual merchandising

Promoting Julia Gillard and the Australian Women’s Weekly

July 28th, 2010 · 16 Comments

We are promoting the latest issue of the Australian Women’s Weekly (out today) with Julia Gillard on the cover – out the front of the store and two other high traffic impulse purchase locations in-store. I expect strong sales, it’s a good looking cover.  The issue has been getting strong radio coverage on talk radio […]

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Tags: magazines · visual merchandising

Australia Post on the move

July 28th, 2010 · No Comments

Australia Post got a fair bit of news coverage yesterday.  Chairman David Mortimer and new CEO Ahmed Fahour Check were widely quoted talking up their retail network and the rest of the business.  Having read many of the reports, one is left with no doubt that Australia Post is on the move, hunting down more […]

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Tags: Australia Post · Newsagency challenges

Follow me on Twitter – for the federal election

July 28th, 2010 · No Comments

We have added a follow me on Twitter button on the top of this blog. This is not entirely accurate since I do not post on Twitter all blog posts, not many at all in fact. I decided to add the link because of something I am doing for the federal election campaign. I am […]

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Tags: New media

Hallmark free frame offer popular

July 28th, 2010 · No Comments

The Hallmark Cards free photo frame offer we currently have in-store is working well, driving welcome incremental card business. Customers buying three Hallmark cards get a free frame. While we are promoting the offer in the card aisle with some terrific Hallmark marketing collateral, we are having more success when we mention it to customers […]

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Tags: Greeting Cards · Newsagency opportunities

Slow Cooker still racking up excellent sales

July 28th, 2010 · 1 Comment

More stock of the Women’s Weekly Slow Cooker title is now in. We are following the tried and true approach with this title by tactical placement – with weeklies and in a pocket at the counter. Current indications are that there is no slowing of interest in this and other slow cooker titles. Since most […]

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Tags: magazines · Newsagency opportunities · Tactical display

Promoting People’s Friend Summer Cookery…

July 28th, 2010 · No Comments

We are promoting the People’s Friend Summer Cookery Made Easy is three locations in-store to try and tap into the strong interest in food titles. The display in the photo is in a pocket above newspapers. We also have the title in a column of food titles in with our weekly magazines as well as […]

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Tags: magazines

Welcome OzLotto Jackpot

July 27th, 2010 · 6 Comments

OzLotto jackpotting to $20 million tonight is welcome to every newsagent who sells lottery products. We should see a traffic increase – small given it is only $20 million but welcome nevertheless. This extra traffic at the lottery counter will, in plenty of businesses, drive sales elsewhere in-store. 0 likes

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Tags: Lotteries

Are your red wigs ready for Julia?

July 27th, 2010 · 17 Comments

Tomorrow’s Australian Women’s Weekly has Julia Gillard on the cover and a 4,000 word article and an excusive photo shoot reports The Australian. Newsagents can embrace the opportunityhere. Declare a Julia day.  Redheads get a discount.  Put staff in red wigs.  TNW have these.  There are plenty of other marketing ideas around the cover story […]

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Tags: magazines