Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from September 2013

Odd NW supply

September 30th, 2013 · 1 Comment

One of my stores received a close to ten times the supply of NW that we’d usually receive while another received less than half their usual sales rate leaving me wondering if the allocations staff changes at Bauer are to blame. 4 likes

[Read more →]

Tags: magazine distribution · Magazine oversupply

Oversupply of AWW royal baby one-shot

September 30th, 2013 · 7 Comments

We have been grossly oversupplied with the AWW royal baby one-shot out today. Not just in my newsagencies but in several I spoke with – too much stock based on any reasonable assessment of what sells in these businesses including sales of AWW itself. The title is also late to market with other royal baby […]

[Read more →]

Tags: Magazine oversupply · magazines

Taking a closer look at the Australia Post bill-payment parcel-post kiosks

September 30th, 2013 · 2 Comments

Newsagents looking at getting into bill payment or parcel sending should visit an Australia Post corporate store and use one of their next-generation self-serve kiosks. They are easy to use – even for people who are not comfortable with technology. These kiosks mirror the experience of kiosks in supermarkets, making them easier to understand and […]

[Read more →]

Tags: Australia Post · Newsagency challenges · Newsagency opportunities

Coles in Hawthorn shows local businesses how to connect with the local community

September 30th, 2013 · No Comments

The Coles supermarket in Glenferrie Road in Hawthorn has for weeks of the AFL finals shown a local connection better than many small businesses on the strip. In addition to this window with the team’s colours, through the store and at the other entrance they were supporting the local team. This national retailer trumped many […]

[Read more →]

Tags: marketing · newsagency marketing

Timely Cake Decorating Halloween themed partwork issue

September 30th, 2013 · No Comments

I love the Halloween themed issue of the Cake Decorating partwork, especially given our strong commitment to the halloween season. The more mainstream products with halloween theming the broader the reach of the season for us. We’ll have no trouble selling out of Cake Decorating. 1 likes

[Read more →]

Tags: partworks

Sunday newsagency marketing tip: educate your customers

September 29th, 2013 · No Comments

Products in a typical newsagency offer excellent customer education opportunities. Leverage these by running an in-store education event with a local expert and get better known as the go to retailer for these items. Consider an education day or evening on these topics: Knitting. Quilting. Papercraft. Balloon displays. Dog or cat care. Fine dining in […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing · Newsagency opportunities

Sunday newsagency management tip: take control of your magazines

September 29th, 2013 · 2 Comments

Magazine supply is regarded by newsagents in Australia as the single most important issue to resolve yet many newsagents to not use the tools at their disposal to take on the challenge. Good newsagency software offers magazine management reports covering: Magazine Sell Through Rates. Supplier Performance Comparison. Magazine Cash-Flow Performance. Non-Performing Titles. MPA Magazine Performance […]

[Read more →]

Tags: magazine distribution · Magazine oversupply · magazines · Management tip · Newsagency management

Calendars a good use of magazine fixtures

September 29th, 2013 · 3 Comments

I’m helping a newsagency reconfigure their floor space and until they can get a mini-shop fit done they have been using old magazine fixtures to sell calendars. Calendar sales for September are more than double what they achieved for September in 2012.  This works even better if you can locate calendars near the appropriate category […]

[Read more →]

Tags: Calendars · Newsagency management

Loss of Ticketek affected our magazine sales

September 29th, 2013 · 1 Comment

As I wrote here in June, we had Ticketek taken off us when Westfield took over our centre – Westfield did a deal years back to take over Ticketek in their centres. Anyway, this past week we have seen a cost of losing Ticketek. Our sales of the AFL Grand Final Record are down by […]

[Read more →]

Tags: magazines · Ugh!

Maximising margin in your newsagency

September 28th, 2013 · 6 Comments

I have seen several situations recently where newsagents have been able to increase the price of popular products without any adverse effect on the volume sold. In one case the newsagent increase the price of a range of plush from $7.95 to $9.95, in another they increased their cardboard price from $1.50 to $2.20 and […]

[Read more →]

Tags: Management tip · Newsagency management

Attracting shoppers with licenced product at the front of the newsagency

September 28th, 2013 · 3 Comments

Check out the terrific display created yesterday on the lease line facing into the shopping mall by one of the guys on our team. While created to promote the licenced – Batman, Spiderman & Superman – money-boxes, I love that the display has been built including greeting cards, magazines and plush covering the same licences. Very […]

[Read more →]

Tags: Gifts · Newsagency management · newsagency marketing · visual merchandising

Excellent AFL Grand Final promotion

September 28th, 2013 · No Comments

I was in a newsagency yesterday and saw terrific AFL Grand Final engagement. They had several displays in-store, covering two entrances, with different balloon displays available for purchase. I like that they had these packages ready to go and that they had them placed near their AFL licenced greeting cards, plush and calendars. Excellent opportunistic […]

[Read more →]

Tags: Opportunistic retail · Tactical display

Promoting AWW 80th birthday issue

September 28th, 2013 · No Comments

In addition to tactical placement – which is working well – we are promoting the 80th birthday issue of The Australian Women’s Weekly mid way through the store with some of the collateral from Bauer on show.  It’s rare for us to promote a magazine in this way as we’re not a fan of what […]

[Read more →]

Tags: magazines

Taking another look at the Hubbed Connect offer to newsagents

September 27th, 2013 · 17 Comments

I have been asked to look at another contract offered by Hubbed to a newsagent considering the Connect Lite product. The contract I have seen is version 6.  The last one I saw was version 3. While the ANF, the national newsagent association, should provide independent assessment and commentary on the Hubbed offer, it is unable […]

[Read more →]

Tags: Hubbed · Newsagency challenges · Newsagency management

Stunning 80th birthday issue of AWW

September 27th, 2013 · 1 Comment

The latest issue of The Australian Women’s Weekly looks stunning. The cover shot is ideal for the magazine. The purple theming on the cover and supporting collateral works too.  Kudos to the people behind this. We have AWW in the usual location as well as featured with weeklies for the first week of the on-sale. […]

[Read more →]

Tags: magazines

Promoting Girlfriend and 1D

September 27th, 2013 · No Comments

We’re promoting the latest Girlfriend magazine and One Direction products from Pacific Magazines with this aisle end display facing the dance floor. We also have the titles being promoted in the usual location for Girlfriend. While some say the 1D train has left the station, their current concert tour is getting plenty of media coverage. I’m […]

[Read more →]

Tags: magazines

Making the AFL pitch

September 27th, 2013 · No Comments

The promotion of Hallmark AFL licenced greeting cards, Beanie Kids and the Grand Final Record at the front of the business on the lease line has been working for us in terms of sales and being a talking point in the lead up to Saturday’s game.  I like being able to offer commonly licenced product […]

[Read more →]

Tags: Newsagency opportunities

Is Tatts applying different rules to Coles outlets?

September 26th, 2013 · 9 Comments

Two people have told me that Coles staff received as little as a couple of hours training in the sale of Tatts lottery tickets. If true, this makes a mockery of the training requirements imposed on newsagents by Tatts. Less training coupled with lower corporate image branding requirements and, I suspect, no up front payment […]

[Read more →]

Tags: Lotteries

UK crossword titles take space from Australian product

September 26th, 2013 · No Comments

I’ve been helping out a newsagent recently and have been surprised at the volume of imported crossword titles they receive. Indeed the space taken by the UK titles limits what the business can do to properly display other titles. The imported titles don’t sell that well yet the distributor continues to supply – taking up […]

[Read more →]

Tags: magazine distribution · Magazine oversupply · magazines

I don’t want to promote newspaper subscriptions

September 26th, 2013 · No Comments

I wasn’t surprised to see the newsagent ripping off the home delivery stickers from the masthead of The Australian newspaper yesterday. As a retail-only newsagency the business makes nothing from migrating a customer from over the counter to home delivery so why promote it on product they sell? While there could be an argument that […]

[Read more →]

Tags: Newspaper distribution · newspaper masthead desecration

Vintage caravans popular on magazine covers

September 26th, 2013 · 5 Comments

The cover of the latest issue of Australian Country includes a nice shot of a vintage caravan. While I prefer the stylings of Vintage Caravan Magazine – it’s the world’s first such specialist magazine – this issue of Australian Country is a good addition to in-store vintage promotions. 3 likes

[Read more →]

Tags: magazines

Touch Networks launches paysafe card for safe online payments

September 25th, 2013 · 45 Comments

Newsagents will have access to the paysafecard, a new product launched by Touch Networks for sale to shoppers wanting to shop online safely. While the margin is slim, 2.5%, there is no stock carrying cost.  here are some details from the product announcement sent today: paysafecard is a prepaid voucher that lets you pay safely online. Prepaid […]

[Read more →]

Tags: Newsagency opportunities

Are internal changes at Bauer the cause of magazine supply increases to newsagents?

September 25th, 2013 · 5 Comments

I am told that a reason for the increase in supply of Bauer magazine titles to newsagents beyond what is justifiable in the sales data has its roots in a change in how allocations are managed for these titles. ACP Magazines used to do their own allocations for ACP titles and had done so for […]

[Read more →]

Tags: magazine distribution · magazines

OzLotteries promotes 30 million Powerball win

September 25th, 2013 · 4 Comments

OzLotteries, the online lottery agent, is set to experience even more growth as they actively promote selling the winning ticket in the winning Powerball ticket in last week’s $30 million jackpot. Their email to their customer database is appropriately happy. That you can buy a ticket in the next draw in a couple of clicks […]

[Read more →]

Tags: Lotteries

Elle off to a slow start

September 25th, 2013 · 4 Comments

Elle, the new title launched by Bauer this week is off to a slow start based on the twelve newsagencies I have spoken with. each is promoting the title in two locations including one feature position. Three reported sales and nine none.  I suspect the launch media campaign is yet to kick in. Also, we […]

[Read more →]

Tags: magazines