Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from May 2017

Great story: the $130.00 impulse purchase in the newsagency

May 31st, 2017 · No Comments

Regulars here will know I am a big fan of discount vouchers, the smart loyalty facility that gives shoppers to spend in-store immediately. Every day I hear stories of success retailers, including newsagents, have with discount vouchers. Most stories are shared because what happened was unexpected for the retailer. Here is a story I received […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Optimism

Proudly supporting Red Nose Day in the newsagency

May 31st, 2017 · No Comments

Nextra and newsXpress businesses are supporting Red Nose Day again this year, along with many other businesses outside the channel. In both cases the groups have chosen to support this charity. This is important as it is each group embracing the fund raising and the important work of the charity. This is better than fundraising […]

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Tags: Social responsibility

How a $3 ad led to a $210 purchase and an annual value many times more

May 30th, 2017 · No Comments

We spent $3.00 on a boosted Facebook post for a range on the newsagency last week. I boosted it for one day only. That night someone new to the business messaged about the promoted products. A $210 purchase within 24 hours was  tangible result of the $3.00 boost. Better still, this customer is a collector […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Optimism

Sunday the focus of News Corp?

May 30th, 2017 · 2 Comments

News Corp. has a TV commercial in high-rotation in Melbourne pitching home delivery of the Sunday Herald Sun. I am not a big television watcher yet has seen the ad plenty of times. It makes me wonder if Sunday is the focus of the company for this masthead. It is frustrating seeing such a large price difference […]

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Tags: Media disruption · Newspapers

Bauer promotes $1 Woman’s Day subscription in newsagencies

May 29th, 2017 · 6 Comments

Spirit & Destiny is a new magazine. I checked it out on the weekend and was surprised at the ad on the back page – promoting $1 an issue subscriptions to Woman’s Day, 77% off the cover price. Newsagents, the most important channel for Bauer Media, are paid 25% of cover price for each issue we […]

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Tags: Competition · Ethics · magazines · Newsagency challenges · Newsagency management · Social responsibility

Sunday newsagency marketing tip: the image in the frame is often more important than the frame itself

May 28th, 2017 · No Comments

For years now we have always put carefully selected images in frames. This basic marking activity is a key reason frame sales are strong. Even the more boring and basic frame will sell with the right image. Never ever put a frame out without a good image. 7 likes

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: act if things don’t balance

May 28th, 2017 · No Comments

A newsagents who recently discovered employee theft in their business discovered the person stealing cash was also stealing instant scratch tickets. They put ticket cash being out of balance to a lotteries reporting problem. Any time numbers don’t balance, be suspicious and get to the bottom on it. 7 likes

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Tags: Management tip · Newsagency management · theft

Retailer greediness can give a business (and a brand) a bad name

May 27th, 2017 · 16 Comments

I was contacted through Facebook yesterday by a shopper complaining that an item sold online by newsXpress for $9.99 was being sold for $12.95 in a local newsXpress store. My research revealed that it was not a newsXpress store with the item at the 29.62% higher than online price. So I went back to the customer. […]

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Tags: Ethics · Social responsibility

Using products to make a statement

May 26th, 2017 · No Comments

This card from Modern Family is terrific to place at the counter at any time but especially now if you disagree with tennis great Margaret Court pushing  her religion based opposition to same sex marriage. Deciding to pitch any specific card at the counter is an editorial decision in our businesses, a decision that should be deliberate and […]

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Tags: Ethics · Social responsibility

Making a statement behind the counter

May 26th, 2017 · No Comments

For years we have obsessed about what we put behind the sales counter at the shop. We see this location as a vital platform from which to make a statement about the business. Oh, and it is terrific location from which to win valuable impulse purchases. This photo shows our latest display, primarily focussed on […]

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Tags: Management tip · Newsagency management

News Corp. and Coles continue to make newsagents look expensive

May 26th, 2017 · 2 Comments

It is frustrating that News Corp. and Coles continue to pitch Inside Out magazine at $6.00 while newsagents have the same title at $8.20. They have been doing this since 2013, mocking newsagents. I say mocking because the News Corp supply through Gotch to newsagents is set at a price to make us look bad and […]

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Tags: Ethics · magazines

Transforming the UK newsagent

May 25th, 2017 · 2 Comments

UK retail business site Better Retailing has a terrific story about the transformation of a UK newsagent business. It includes this video: How David Robertson has transformed his family business into a futuristic newsagents with a difference https://t.co/FlRjNDigjk pic.twitter.com/yEziC5NvuD — RN (@ThisIsRN) May 23, 2017 5 likes

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Tags: Newsagency management

Is Tatts asking retailers is increase costs and ignore their own image requirements?

May 25th, 2017 · No Comments

I have spoken with several newsagents about reported requests from tatts representatives to retailers that they print more and more marketing material in-house. One I spoke with told me there had been a considerable reduction in the marketing collateral provided by Tatts. Another told me their area rep regularly showed photos of suggested displays, displays […]

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Tags: Ethics · Lotteries · Social responsibility

Poor journalism by A Current Affair in scratch ticket story

May 25th, 2017 · 6 Comments

I was sucked in by the 9 Network marketing for A Current Affair last night. The promotional script sounded bad for newsagents and bad for scratchies. The story itself was a dud, a waste of time. The “shock” of the show was that spending $2,000 on scratchies produced around $700 in prizes. The odds for scratch […]

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Tags: Lotteries · Ugh!

Is Tatts encouraging newsagents with advice that harms long-term business prospects

May 24th, 2017 · 6 Comments

A Tatts area manager posted this photo with the comment did someone say 30 Million !!! Very eye catching and driving customers into store. Okay I guess it is eye catching in that there is nothing else to look at. However, I’d like to see the evidence of the $30 million prize posters driving customers into […]

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Tags: Ethics · Lotteries · Social responsibility

Newsagents acting on Tatts refit costs

May 23rd, 2017 · 12 Comments

I know of newsagents are preparing to hand back their Tatts agency at the deadline of the requirement for them to install the new corporate image and digital platform. Several who have spoken with me say they have advised Tatts. I know of other newsagents who have decided toque their businesses because of the Tatts refit […]

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Tags: Ethics · Lotteries · Social responsibility

Lotteries floor and fit-out costs low for UK retailers

May 22nd, 2017 · No Comments

Here are photos from my brief time in the UK late last week, showing the space efficient lotteries fit requirements in different types of businesses. This photo is from out the front of a WH Smith. This is from inside the same WH Smith, placed with magazines. This is from a Tesco supermarket in London. […]

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Tags: Lotteries

When you sell out of newspwpers

May 22nd, 2017 · No Comments

This stand is for free newspapers at London’s Euston station. I am interested in their pitch for digital access if all the papers are gone. With many retail-only newsagents I know of not getting enough stock to get beyond late morning this could be a good customer service sign – but pitching one of the free […]

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Tags: Newspapers

You know the fidget spinner craze has peaked when…

May 22nd, 2017 · No Comments

They are being sole on street corners by un-licenced vendors. This is one of four I saw on the main mall in Manchester two days ago. 1 likes

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Tags: Newsagency management

Sunday newsagency marketing tip: greet customers with unexpected displays

May 21st, 2017 · No Comments

Displays that can be seen from outside your business are the most important for they are the ones that set elections. It you have lotteries this will be a challenge because of their location demands. If you don’t have lotteries, go for it I say, recast your business through your displays for it is the […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: warning with customers who don’t like raunchy cards

May 21st, 2017 · No Comments

Check out this sign used by a UK card retailer that specialises in raunchy cards. It may not stop humourless moral warriors from being upset but it allows you to say you were warned. 3 likes

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Tags: Management tip · Newsagency management

Daily Mail jumps on fidget spinner craze

May 20th, 2017 · No Comments

The Daily Mail newspaper in the UK has jumped on  the fidget spinner craze, using the lure of a free spinner to get people to sign up for an account, that I expect will be used for marketing. They have 50,000 spinners to give away. Kudos to the marketing folks for jumping on the fidget spinner craze […]

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Tags: Newspaper marketing · Newspapers

What is the most expensive item you have sold in your newsagency?

May 20th, 2017 · 9 Comments

Outside of lotteries and business stationery orders, what is the most expensive single item you have sold in your newsagency business? I am asking because I was talking with a newsagent a couple of ays ago who said they could not sell any gifts over $20.00 and that is why hey only stock gifts up […]

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Tags: Newsagency management

Lottoland launches Keno product

May 20th, 2017 · No Comments

Lottoland sent out this announcement yesterday: 0 likes

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Tags: Competition · Lotteries

The Checkout on the ABC explains Lottoland

May 19th, 2017 · 9 Comments

Here is a link newsagents may want to put i their Facebook pages. It is a story from The Checkout on ABC TV explaining Lottoland. It is gold. http://iview.abc.net.au/programs/checkout-stories/LR1710H017S00 Watch it.  It’s fun and educational. 12 likes

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Tags: Lotteries