Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from January 2009

Making the magazine basket builder work

January 31st, 2009 · 1 Comment

This is the front of the ACP Magazines basket builder stand we have. It’s called that because it is designed to drive impulse purchases and thereby add to the shopping basked. It is planagramed with each slot allocated to a title. As it is on castors we move the stand every few weeks to counter […]

[Read more →]

Tags: magazines · retail

Officeworks set to sell newspapers

January 31st, 2009 · 27 Comments

Officeworks, the expensive stationery retailer, is in the process of negotiating arrangements to sell News Ltd newspapers in its stationery businesses. Each News Ltd office (Herald and Weekly Times in Victoria, Queensland Newspapers in QLD, Advertiser Newspaper in SA, MATP in Sydney etc) is in the process of working with Officeworks on the details at […]

[Read more →]

Tags: Newsagency challenges · Newspapers

Promoting People’s Friend with newspapers

January 31st, 2009 · No Comments

Following the tremendous success with promoting the Australian Women’s Weekly in a small stand in front of our newspaper stand, we are now promoting People’s Friend in the same way.  It will be interesting to see if we can achieve above average sales as a result of co-location of this title. The newspaper stand is […]

[Read more →]

Tags: magazines · retail

Brilliant magazine cover attracts retail attention

January 31st, 2009 · No Comments

The brilliant cover on the latest issue of Australian Property Investor magazine earns it a good counter location as shown in the photo. While we are giving away in our newsagency what other retailers charge for – primt counter space – the experience is helping us understand about the covers which work best in our […]

[Read more →]

Tags: magazines · retail

Gold Coast Bulletin newspaper goes half price for February

January 30th, 2009 · 13 Comments

As part of their Doombusters Campaign, the Gold Coast Bulletin is offering their Monday to Friday editions for half price. The consumer needs to clip a coupon and present this to the newsagent the next day to get the paper at half price. The newsagent has to collect the coupons and submit them to the […]

[Read more →]

Tags: Newsagency challenges · Newspapers

Promoting weekly magazines to lottery customers (part 2)

January 30th, 2009 · No Comments

Further to my blog post from earlier this week, we refreshed our display of magazines on the approach to our main lottery counter. We have reduced space for the main weeklies and introduced a broader range of titles more likely to appeal to our weekend customers. The mix you see in the photo today is […]

[Read more →]

Tags: magazines · retail

Sarah Palin fails at the register too

January 30th, 2009 · 1 Comment

We returned the three copies originally supplied of the Sarah Palin magazine (Historical Collectors Edition) today.  Beyond Sarah being old news (for now), the $21.50 price point and the challenge of where to display the special interest title meant it would fail in all but the most specialist of newsagencies.  We gave it a shot […]

[Read more →]

Tags: magazines · retail

Suppliers welcome at newsagency management workshop

January 30th, 2009 · No Comments

Several newsagent suppliers have asked if they can alos attend the 5 WAYS TO KICK START YOUR NEWSAGENCY workshop which starts on February 9.  The answer is yes!  The ore we talk collectively about growing our newsagencies the better.  So, suppliers are welco.e  that said, we will start closing off registrations for this free workshop […]

[Read more →]

Tags: newsagency marketing · newsagency of the future

Valentines crossword tip

January 30th, 2009 · No Comments

Newsagents with a Valentine’s Day display should grab copies of the latest issue of Lovatts BIG Crossword magazine and place this appropriately in the display.  The Valentine’s Day themed cover is bright and sure to be noticed – it is certainly too good and too topical to leave languishing in the crossword section while you’re […]

[Read more →]

Tags: crosswords · magazines · Newsagency opportunities · retail

Technology news for newsagents

January 30th, 2009 · No Comments

Click here to download a copy of the January Technology News for Newsagents published earlier this week by Tower Systems. While it is a shameless sales pitch from my software company, it also keeps you up to date on IT decelopments for newsagents. 0 likes

[Read more →]

Tags: newsagent software

Keeping your newsagency computer running in the heat

January 29th, 2009 · 1 Comment

We published advice to Tower Newsagents tonight on helping newsagent computer systems survive the heatwave which others who visit here may find useful: Ensure there is good ventilation. Clear out unnecessary papers and other junk crammed around the hardware. If the computer is in a very hot place and is acting in an unstable way, […]

[Read more →]

Tags: Newsagency challenges · newsagent software

Charging to access the newsagency channel

January 29th, 2009 · 4 Comments

I spoke with a potential new supplier to the newsagency channel yesterday and they claimed that an organisation (not a marketing group) representing newsagents they spoke with asked for six figure sum to access the newsagency channel.  For the six figures they would endorse the new product and circulate promotional provided by the supplier. Any […]

[Read more →]

Tags: Newsagency challenges

Brand confusion on Super Food

January 29th, 2009 · No Comments

I was surprised to see the Super Food Ideas Simply Summer cookbook selling for more than the Super Food Ideas magazine.  $4.95 vs $2.90.  Super Food is a brand which has built a following on a price based offer. This latest cookbook does not pitch a price based offer and, I suspect, will not connect […]

[Read more →]

Tags: magazines · retail

Framing the newsagency window

January 29th, 2009 · 1 Comment

We use the one window we have at our Forest Hill store to promote seasons and offers in store.  Click on the photo to see a larger version of how we have framed our window in the lead up to Valentine’s Day.  While the main product display is not in the window itself, the framing […]

[Read more →]

Tags: newsagency marketing · retail

Selling Women’s Weekly with newspapers

January 28th, 2009 · 1 Comment

The small stand in the photo with the latest issue of Australian Women’s Weekly has worked a treat this week.  We are having to top it up daily.  We sold 57% of our AWW allocation in 7 days, in part due to the small stand with our newspapers.  It is terrific when a simple action […]

[Read more →]

Tags: magazines · retail

The Mexican wave of major brand discounting

January 28th, 2009 · 7 Comments

In the home stretch of the Back To School sale season it seems that everyone is selling Reflex paper at a discount. The best price I have seen is $4.75 a ream. Reflex is the best known copy paper in Australia, it is a brand consumers trust. Given this respected position, why does the brand […]

[Read more →]

Tags: retail · Stationery

Online revenue growth for magazine publisher

January 28th, 2009 · No Comments

UK special interest magazine publisher Future reported a 25% year-on-year increase in online advertising revenue for the December quarter yesterday.  Future publishes a range of titles including The Knitter and Simply Knitting.  They also reported weaker retail sales yet strong subscription sales. Researching the Future announcement online, I saw that it was not all good […]

[Read more →]

Tags: Media disruption · Newsagency challenges

Including cards in merchandise displays

January 28th, 2009 · No Comments

We have included greeting cards in our merchandising for Valentine’s Day. With cards such a key purchase, it is logical they are part of the display. Newsagents often leave cards for card fixturing and display gifts only. I think this misses an opportunity. The cards also serve a purpose to signpost the display for customers […]

[Read more →]

Tags: Greeting Cards · retail

Nice OzLotto boost for the next week

January 27th, 2009 · 6 Comments

The lack of a division one winner in the OzLotto draw tonight will provide a nice fillip to trade in newsagencies with lottery products over the next week.  The $25 million $30 million up for grabs puts the game on the radar for infrequent lottery customers.  We will step up to the challenge with strong […]

[Read more →]

Tags: Lotteries · retail

A new stationery convenience model

January 27th, 2009 · 1 Comment

US retail group Office Max has launched a convenience-store type stationery model. Called Ink Paper Scissors by OfficeMax, these store will carry a limited range according a report to Convenience Store / Petroleum magazine: Inside the new Ink Paper Scissors by OfficeMax stores, customers will find approximately 2,000 of the most popular items in a […]

[Read more →]

Tags: Newsagency challenges · retail · Stationery

Promoting crosswords and instant scratch tickets

January 27th, 2009 · 4 Comments

We are promoting instant scratch tickets and crossword magazines at the counter this week in our Double Your Crossword Fun promotion.  We have used an oversized copy of the $5.00 Intralot crossword scratch ticket as the backdrop for latest issue of Lovatt’s Colossus crossword magazine. We will change the feature crossword title several times through […]

[Read more →]

Tags: magazines · marketing tip · retail

Grazia off the counter at Woolworths

January 27th, 2009 · 2 Comments

The Australian Financial Review today is reporting that Grazia magazine is being moved from the checkout counter at Woolworths outlets to the regular magazine section. I like Grazia, it was a welcome launch last year.  However, the weeklies market is volatile at the best of times.  I know some enwsagents who do well with the […]

[Read more →]

Tags: magazines · Newsagency opportunities

Marketing a brand of newsagency and not the channel

January 27th, 2009 · No Comments

newsXpress is being promoted along with other national retail brands in a national TV and radio campaign for the School Zone product.  The recognition of newsXpress in this way by the company behind School Zone is tremendous kudos for newsXpress and for the 160 locations trading under the brand.  It coincides with a TV campaign […]

[Read more →]

Tags: newsagency marketing

Sunday Mail botches Australia Day promotion

January 26th, 2009 · 43 Comments

Queensland Newspapers made a heap of noise a week ago about the Australia Day promotion they were running in the Sunday Mail. On the 18th they had a spread on page 3 about the free flag they were giving away on January 25 and listed all the things you would be able to do with […]

[Read more →]

Tags: Newsagency challenges · Newspaper marketing · Newspapers

Win a Sunbeam Coffee machine for Valentine’s Day

January 26th, 2009 · 2 Comments

We are giving away a Sunbeam Espresso Machine for Valentine’s Day courtesy of the Hallmark alliance program. It is great to have a gift which one of our customers will win – this makes it more accessible than a state or national prize. The gift itself is a good change for Valentine’s Day.  We are […]

[Read more →]

Tags: Greeting Cards