Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from December 2011

New Year resolutions for newsagents and other retailers

December 31st, 2011 · 2 Comments

While we all have to make our own New Year resolutions, here are some suggestions for newsagents looking for business-based New Year resolutions for 2012. Out with the old. Quit old stock, anything which has not sold in the last six months. Old stock turns customers off. Being a retailer of last resort is not […]

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Tags: Newsagency management

Why play US radio in Australian retail?

December 31st, 2011 · 4 Comments

I was in a shop a couple of days ago which was playing a US radio station in-store. They thought it was pretty cool. Maybe so in terms of giving off a vibe. However, they were missing an opportunity to more intimately connect with their shoppers.  The between song announcements were not relevant at all. […]

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Tags: newsagency marketing

SA lotteries offers tickets online through Ozlotteries website

December 30th, 2011 · No Comments

Jumbo Interactive yesterday announced a deal which will see SA Lotteries product sales available through the Ozlotteries website. South Australians will have direct access to the online sales through a direct link to Ozlotteries from the SA Lotteries website. This move by SA Lotteries is unnecessary and disrespectful of the retail newsagent network which has […]

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Tags: Lotteries

Killing Daily Telegraph newspaper sales

December 30th, 2011 · 8 Comments

NSW newsagents are reporting severe cuts to supply of the Daily Telegraph newspaper this week and lack of assistance by News Limited in getting more stock. This has seen some newsagents sell out by mid morning and no stock for the rest of the day. The situation has left some newsagents asking whether this is a […]

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Tags: Newspapers

Why does a magazine cover draw complaints and these coasters not?

December 30th, 2011 · 4 Comments

Each time we promote Zoo or Maxim in a high traffic location we get several complaints from shoppers saying they are offended by the raunchiness of the covers.  Yet when we promoted these coasters and associated tea towels, oven mitts and fridge magnets in a high traffic location recently we did not receive a single […]

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Tags: retail · Ugh!

Magnation lauded as a hero retailer

December 30th, 2011 · 1 Comment

Business Victoria has recognised the work of magazine retailer Magnation in their exhibition of small business heroes. Magnation started in New Zealand, establishing several locations before moving to Australia – first to Melbourne and then to Sydney.  It’s a terrific business to browse, especially if you love magazines. Talk to anyone at Magnation and they […]

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Tags: magazines

Promoting Girlfriend magazine and the free summer dress

December 30th, 2011 · No Comments

We are promoting the latest issue of Girlfriend magazine with this aisle end display.  The free summer dress with each issue is sure to drive sales. In addition to this aisle-end display, we are also promoting the title with a half waterfall display in its usual location next to our women’s magazines. There are plenty […]

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Tags: magazines

An 85 year old man declares the end of print newspapers

December 29th, 2011 · 24 Comments

A colleague at my newsagency software company shared a story about his 85 year old grandfather using an iPad for the first time over Christmas. Within a few minutes of being shown the Herald Sun iPad app he was reading the newspaper and loving the experience. The real test came when he wanted to do […]

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Tags: Media disruption

Promoting New Idea Jumbo Puzzler new magazine launch

December 29th, 2011 · 1 Comment

We are promoting the launch issue of New Idea Jumbo Puzzler with placement next to New Idea in our weeklies section as well as prime placement in our crossword section.  This launch has hit at a good time with crossword sales strong in January as people take time off and look for things to occupy […]

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Tags: crosswords · magazines

Newsagents miss out from XchangeIT closure

December 28th, 2011 · 1 Comment

The closure of the XchangeIT help desk these days between Christmas and New Year is frustrating for newsagents who have experienced problems with the XchangeIT, especially where a reinstallation of the software is required. I know of one newsagency where this has happened already and XIT is MIA. The workaround may mean that for this […]

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Tags: XchangeIT

Magazine sales up 39% in the lead up to Christmas

December 28th, 2011 · 19 Comments

Our magazine unit sales grew 39% in December to the close of business December 24 compared to the same period last year. To put this in perspective, store traffic grew 9% in the same period. What is most interesting is that Special Interest titles grew 136%. They now account for 18.54% of all magazines sold, […]

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Tags: magazines · Newsagency opportunities

Leveraging the frankie shopper

December 28th, 2011 · No Comments

We are promoting kimmidoll calendars and diaries near frankie magazine – partly because we have space while we what for replacement frankie stock and partly to make the most of the kimmidoll opportunity we have negotiated. We have two copies of frankie left – this issue has sold exceptionally well.  If we can get the […]

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Tags: Calendars · magazines

The season of Travel Journals

December 28th, 2011 · No Comments

Every year at around this time we promote Travel Journals and every year we enjoy a terrific sales boost.  While not massive in terms of revenue, the sales kick for an excellent margin is most welcome.  What is also good is the efficiency – it is rare that travel journals are sold alone. We move […]

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Tags: Stationery

A Sticker Family Christmas

December 27th, 2011 · 1 Comment

We sold 1,296 stickers from The Sticker Family in the run up to Christmas, generating more than $4,000 in sales in 24 days. Our stock turn has been more than 25 times this year. For me The Sticker Family is the product range of the year. It’s space efficient, attracts new traffic and is wonderfully sales […]

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Tags: Gifts · Newsagency opportunities

UK lads’ mags to go the way of tobacco

December 27th, 2011 · 2 Comments

The Telegraph in the UK is reporting that the government is considering new regulations which could include a requirement that lads’ magazines are covered up. I understand the tobacco move given the health imperative. I think covering something like Zoo or Maxim would be taking it too far. Many retailers respond now with careful placement. […]

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Tags: magazines

Sometimes the location does not work

December 27th, 2011 · No Comments

I bang on here a bit about location and being tactical in placement of products to drive sales.  Newsagencies have some excellent location opportunities: the counter, next to newspapers, next to weeklies, at the entrance (and exit), next to the photocopier and behind the counter. I find it interesting to see what does not work […]

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Tags: retail

A record Boxing Day?

December 26th, 2011 · 4 Comments

It’s lunch time on Boxing Day and we have already passed last year’s numbers in many departments.  We have what look like loss leaders to pull traffic … driving excellent sales for other departments. For example, in magazines, unit sales at lunchtime are up 50% on total day sales for Boxing Day last year. While […]

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Tags: Newsagency management · retail

Magazine placements drive newsagency sales

December 26th, 2011 · No Comments

Here are some tactical magazine placements which have worked for us in the lead up to Christmas: Women’s Health & Fitness magazine at the counter, Junior Master Chef cookbook at the counter, Women’s Weekly Cookbooks at the entrance, Better Homes and Gardens with newspapers and crosswords with weeklies. In the 24 days to Christmas we […]

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Tags: magazines

Christmas greeting

December 25th, 2011 · No Comments

I wish everyone passing by today all the best for a happy, safe and heart-warming Christmas. Newsagents, enjoy the day off.  Anyone else taking a longer break … relax and stay safe. 0 likes

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Tags: Uncategorized

A Christmas Eve slap from ACP Magazines

December 24th, 2011 · 15 Comments

Just a few minutes ago, out the front of my newsXpress Watergardens newsagency, an ACP Magazines magshop representative was calling out at the top of their lungs: Last minute Christmas gift ideas, Magshop, we are here to help This was easily heard by shoppers in my newsagency and those in the mall in front of […]

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Tags: magazine distribution · magazines · supplier arogance · Ugh!

A Sunday Times first – to publish Christmas Day

December 24th, 2011 · No Comments

It is interesting that New International’s Sunday Times is to publish first the first time ever on a Christmas Day.  however, this will be a digital only edition and it will be free … promoting their iPad and Android Apps. Smart move given the number of devices likely to be given as Christmas gifts. The […]

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Tags: Media disruption · Newspapers

The Age rip off yesterday

December 24th, 2011 · 6 Comments

The Age yesterday was $2.70, the usual price for a Saturday. But the paper was not the usual Saturday newspaper. I don’t understand why they didn’t publish a Friday newspaper, leave today’s at $2.70 and let it be the bumper to run through Christmas. I was in a supermarket yesterday and asked one of the […]

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Tags: Newspapers

The dark newsagency in a busy shopping centre

December 24th, 2011 · 2 Comments

Newsagents in shopping centres need to fully embrace the centre hours and opportunities.  I mention this because I’ve heard from a couple of people this week who have visited shopping centres for late night Christmas trading and have found the newsagency in each centre closed.  This was early in the evening. A dark newsagency in […]

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Tags: Newsagency management · Ugh!

Promoting National Geographic

December 24th, 2011 · No Comments

Thanks to a comment here by h, I moved copies of the latest National Geographic magazine from its usual location to our newspaper stand. I appreciate the tip and agree that the cover story about the King James Bible is sure to drive some impulse purchases. I am excited to see what happens … it’s […]

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Tags: magazines · Opportunistic retail

Promoting the Australian Women’s Weekly

December 24th, 2011 · No Comments

We are promoting the latest issue of the Australian Women’s Weekly with this display at the entrance to our women’s magazine aisle. The last issue of AWW did very well for us, with just one copy left to return. We saw more sales of this issue of AWW right through the on-sale even to the […]

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Tags: magazines · visual merchandising