Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from August 2012

Nick Xenophon writes about support for small business retailers on penalty rates

August 31st, 2012 · No Comments

Nick Xenophon has responded to my email (and I am sure emails from others) supporting his private member’s bill on the issue of penalty rates: Dear Mark Thank you for your email to me regarding my proposed penalty rates Bill. I appreciate your support on this issue. In recent months I have spoken to a […]

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Tags: Newsagency management

AFR reports ACP sale proceeding

August 31st, 2012 · No Comments

The Australian Financial Review reports that the sale of ACP to Bauer is proceeding reporting that the chances of getting the deal done are “50/50”. 1 likes

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Tags: magazines

WHO discounted 60%

August 31st, 2012 · 13 Comments

I am disheartened to see WHO being discounted by 60% off the cover price to $99 for 51 issues delivered to your home or office for just $99. While I understand subscriptions play a role in the magazine distribution model, I see no reason to make one channel so much cheaper than another, especially a […]

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Tags: magazine subscriptions

Great to catch up with Tasmanian newsagents

August 31st, 2012 · 2 Comments

I have been fortunate to spend the last two days in Tasmania, in Launceston and Hobart, presenting at the ANF mini conference and participating in the GNS organised trade displays. The photo does not do the trade display justice. There were many more suppliers in attendance, bringing to Tasmania a flavour of the mainland Market […]

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Tags: Newsagency management

The same magazine – different titles and prices

August 31st, 2012 · 8 Comments

Newsagents are understandably confused about Inside Fitness magazine and Inside Fitness Australia magazines. Despite the different names, prices and distributors, they are essentially the same magazine. Click on the photo and see a page from each of the magazines next to each other. Inside Fitness Australia is distributed by Network Services and sells for $7.95. […]

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Tags: magazines

The bookazine / magbook opportunity

August 31st, 2012 · No Comments

I have written recently about the success we are having with magbooks – nice incremental business, selling out of some excellent titles. Check out the photo I saw in an Airport store in Melbourne recently. Just terrific. Professional and compelling.  This display is what we aspire to in more stores for the bookazine / magbook […]

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Tags: magazines

Preparing advice on T2020

August 30th, 2012 · 7 Comments

With several newsagents successfully building distribution businesses of a scale equal to that foreshadowed by News Limited’s T2020 plans, there is good knowledge out in the marketplace to help newsagents. My newsagency software company Tower Systems has been directly involved many of these amalgamations.  I have asked the Tower team to prepare advice on the […]

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Tags: Newspaper distribution · Newspapers

Surprise discount for magazine launch

August 30th, 2012 · 1 Comment

ACP has send out subscription offers for Women’s Fitness magazine in advance of the launch of the title early next month. I can’t recall a subscription discount of this quantum in advance of the launch of a title. I’d prefer to win regular shoppers in retail before chasing the subscription deals for a new magazine […]

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Tags: magazines · Ugh!

Has if magazine missed an opportunity?

August 30th, 2012 · No Comments

The Kath and Kinderella cover story on the current issue of if magazine should generate additional browsing of this niche title.  The new Kath and Kim film is getting extraordinary media coverage and this is why I’d expect people to be interested in the cover story even though they may not have heard of if […]

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Tags: magazine distribution · magazines

Promoting Gourmet Traveller

August 30th, 2012 · 1 Comment

We have been promoting the latest issue of Gourmet Traveller magazine with this aisle end display at the food end of our women’s magazine aisle. With a couple of copies to go we’re set to sell out. 0 likes

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Tags: magazines

Connecting with magazine fans

August 29th, 2012 · No Comments

Checkout the Girlfriend magazine Twitter feed and see the buzz they create prior to the launch of the next issue (out today). Reading the posts and feedback you get a feel for a magazine very engaged with its readers. Knowing about this can help us understand the articles of particular interest and to tap into […]

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Tags: Newsagency opportunities · Social Media

Lexmark out of inkjet printer manufacture

August 29th, 2012 · 1 Comment

Lexmark has announced they are ditching the manufacture of inkjet printers. While this will not kill cartridge sales, it means non upside – not Lexmark ink sales are that strong for newsagents anyway.  The Sydney Morning Herald has the story. 0 likes

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Tags: Stationery

More discounted magazines at the airport

August 29th, 2012 · 4 Comments

Travellers through the Qantas terminal of Sydney airport can get $5 off selected magazines if they purchase their food at a participating food vendor. There is already the ACP buy 3 for $10 deal. I still think the best magazine promotion is the Magazine Club Card I launched in mid 2004. Buy 11 magazines over 8 […]

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Tags: magazines

PMP full year results

August 29th, 2012 · 2 Comments

Newsagency may find the results for PMP, the owners of Gordon and Gotch, interesting.  Gotch revenue for the year was down 13.3% at $358.5M with an EBIT of $1M. They are reporting a 9.8% decline in magazine volume for the year. The outlook for the year is a further decline in magazine volumes. The company […]

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Tags: magazine distribution

Western Australian retailers dealing with Sunday trading

August 29th, 2012 · No Comments

Newsagents I spoke with in Perth on Monday has mixed reviews of Sunday trading which started this past weekend in Western Australia.  Some were thrilled with the sales while others were concerned that labour costs would see it loss-making day for them. While I do wish there was a solution to paying double time on […]

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Tags: Newsagency management

106 2013 One Direction calendars and counting

August 29th, 2012 · No Comments

We have sold 106 of the 2013 One Direction calendars over the last few weeks. At $24.99 each.  It helped that we were the only retailer in our region with the calendar for the first few weeks. We are confident of selling between 200 and 300 of these calendars this calendar season. The 1D calendar […]

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Tags: Calendars

Australian Country a good anchor for country section

August 29th, 2012 · No Comments

The latest issue of Australian Country magazine from Universal Magazines is the anchor title for our country section at the moment. The cover is clean, reaching outside the country category to appeal to other shoppers. I urge newsagents to seek out the title and ensure they are using it as an anchor title. Sales of country […]

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Tags: magazines

Promoting Woman’s Day bonus offer

August 29th, 2012 · No Comments

We are promoting the Woman’s Day recipes+ bonus offer with promotion in several locations including this one . It’s a good value offer. recipes+ inside Woman’s Day makes the overall package a bit physically unstable. We are countering this by keeping pockets full. 2 likes

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Tags: magazines

Changes in TV should motivate newsagents to embrace change

August 28th, 2012 · No Comments

There was a time when owning a TV broadcast licence was a licence to print money. As if the many cable competitors and the downloading of TV shows were not enough competition for free to air, the networks are now faced with video on demand. Check out the story at gigaom about the re-launch of […]

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Tags: Newsagency management

Lotterywest drives community connection for newsagents

August 28th, 2012 · 1 Comment

It was an honour to speak at the Lotterywest Business Adventure 2012 conference in Perth yesterday. This full day business development event attended by 160 retailers, mainly newsagents, was packed with practical advice and help for building stronger and more relvant retailers. I was taken by the unique community focus of the Lotterywest pitch. From the […]

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Tags: Lotteries · Newsagency opportunities

The frankie opportunity

August 28th, 2012 · No Comments

As the audits continue to show, frankie is an important magazine for newsagents. We promote it several times through the on-sale and for the rest of the time we have three pockets of the title in our women’s magazine aisle as shown in the photo. Below this we have four more pockets of frankie. It’s […]

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Tags: magazines

Promoting How Your Body Works

August 28th, 2012 · 4 Comments

Check out the display the creative team at one of my newsagencies has put up for How Your Body Works.  It’s bold, eye catching and sure to help us make the most we can from the launch of this partwork. I love how the stock has been used to create a background for the poster.  […]

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Tags: partworks

Moshi Monster central

August 28th, 2012 · No Comments

Bringing multiple Moshi Moster products together like this continues to be a smart move, driving purchases of multiple products.  We are finding this small Moshi Monster display working well at the ticket sales counter. I’d urge newsagents to group Moshi products together. 0 likes

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Tags: magazines

Timely Internet Security magbook

August 28th, 2012 · No Comments

We are promoting the just released Internet Security magbook with newspapers as well as with our tech magazines. I suspect the newspaper location will work well as it’s the type of title people with an interest in online security will purchase on impulse.  This is not a title people will visit seeking out – hence […]

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Tags: magazines

Thanks for feedback on Newsagency of the Future

August 27th, 2012 · 1 Comment

The Newsagency of the Future video has been up at YouTube for 7 days and it has been viewed more than 370 times.  This is way more than I expected.  I am thrilled with the feedback from people – newsagents, suppliers and others.  There have been plenty of questions from newsagents about their specific situations. […]

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Tags: newsagency of the future