Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from October 2011

Weather patterns and magazine sales

October 31st, 2011 · 13 Comments

Tyler Brûlé, Editor-in-chief of Monocle magazine, has written an interesting piece for the Financial Times about how print media engagement  changes with weather patterns. While the UK news trade still has to pull itself into this century, retailers in the Baltic countries recognise the relationship between weather, dimmer days and media consumption. The Swedes and […]

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Tags: magazines · Media disruption · Newsagency opportunities

Liking the Rod Sims led ACCC

October 31st, 2011 · No Comments

While it is early days in his tenure, I like some of the comments from new ACCC Chairman Rod Sims. Sims’ comments last week, for example, as reported in the Australian Financial Review on Tuesday (pg. 5) about unconscionable conduct were interesting.  Sims flagged brining more action on behalf of small and medium sized businesses […]

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Tags: Newsagency challenges · Newsagency management

Leveraging Justin Bieber interest again

October 31st, 2011 · No Comments

Given how the Justin Bieber card / photo pack from Network Services sold for us (4 reorders), we have placed the latest issue of Girlpower Popqueen at the counter.  Bieber is still very popular with tweens. The launch of a new fragrance with his name on it in Australia today will have Beiber shoppers out […]

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Tags: magazines · Tactical display

Halloween is here!

October 31st, 2011 · No Comments

We have had an excellent run up to Halloween today, terrific sales, plenty of new customers.  All departments have benefited from the promotion.  Even though the day itself is on a Monday there appears to have been no slowdown in interest.  Indeed, sales are up more than 15% on last year.  What other department in […]

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Tags: Gifts · Newsagency management

Smith Journal sells out, again

October 31st, 2011 · No Comments

On Friday we sold the last copies of Smith Journal.  So, we sold out of the publisher allocation and the stock we ordered when we ran low.  I mention this as Smith Journal was one of the titles I have written abut recently which many newsagents early returned, in the first few days of it […]

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Tags: magazine distribution · magazines

Promoting Australian Women’s Weekly

October 31st, 2011 · No Comments

We have been promoting the latest issue of The Australian Women’s Weekly with this display in one of my newsagencies.  Sales for this issue have been excellent in the first few days, stronger than recently experienced. This display placement is good as it’s between our women’s magazine aisle and greeting cards – being seen by […]

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Tags: magazines

Appalling customer service from an arrogant Qantas

October 30th, 2011 · 81 Comments

The decision by Qantas yesterday to ground its entire felt as its next move in an industrial dispute with several unions is appalling.  In a week when shareholders delivered a 66% pay rise to their CEO, the CEO and Qantas board have decided to disrupt and financially harm tens of thousands of businesses and hundreds […]

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Tags: Ethics · Social responsibility

Recommending other magazines

October 30th, 2011 · 4 Comments

We have been playing with an approach of recommending other titles a browser of a title may be interested in at one of my newsagencies.  In the example in the photo, someone looking at Australian Tattoo is suggested to take a look at Heavy Duty. Our goal here is not to block the purchase of […]

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Tags: magazines

Halloween rush drives sales

October 30th, 2011 · No Comments

We have experienced a terrific rush on Halloween product over the last two days.  yesterday in the shopping centre was excellent.  We have now sold 95 of the Halloween voice changers.  We priced these as a loss leader, to attract Halloween shoppers and drive sales of other full margin halloween products  It worked.  We used […]

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Tags: Gifts · newsagency marketing

Promoting the Melbourne Cup connection

October 30th, 2011 · 2 Comments

Putting their Melbourne Cup themed That’s Life next to newspapers this past week has worked.  Just look at the two covers from yesterday, they complement each other beautifully.  Even yesterday, four days into the on-sale, this placement resulted in impulse purchases.  We are always checking magazine covers for tactical placement opportunities. 0 likes

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Tags: magazines

Has there been an increase in magazine promotion in supermarkets?

October 29th, 2011 · 9 Comments

It feels to me like there has been increased marketing activity in supermarkets with magazines.  This week, for example, Woolworths has a box of cereal for $2 if purchased with Woman’s Day.  There is a floor stand at the end of the cereal aisle.  It’s a terrific promotion. This promotion would be entirely supplier funded. […]

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Tags: magazine distribution · magazines

Promoting crosswords to businessmen

October 29th, 2011 · 2 Comments

I travel a bit and see plenty of guys passing time doing crosswords, sudoku and other puzzles in newspapers.  However, back at the newsagency we tend to focus the promotion of crossword and puzzle titles on women.  I am trying something different at the moment.  Yesterday, I placed copies of the latest issue of Lovatt’s […]

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Tags: magazines

Using Geoffrey Rush to sell a photography magazine

October 29th, 2011 · No Comments

We are promoting the latest issue of digital photography + design with ideal placement, showing off the full front cover.  Geoffrey Rush on the cover, in a brilliant photo, is enough for us to give this issue extra attention.  He was on the 7PM Project on Network ten this week, he’s getting coverage for a […]

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Tags: magazines

Promoting the launch issue of Wine Companion magazine

October 29th, 2011 · No Comments

We are supporting the launch of James Halliday’s Wine Companion magazine with this in-location display in our women’s / food aisle. The launch of this magazine is a major move in the wine title space.  It should get shoppers looking not only at Wine Companion but also other titles in the segment. James Halliday is […]

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Tags: magazines

Crema magazine supports newsagents

October 28th, 2011 · 2 Comments

Check out the Tweet today from Crema Magazine advising that the next issue will be available from newsagents next Monday.  It is good to see publishers promoting title availability from newsagents. Crema Magazine was created in response to Australia’s rapidly expanding coffee lifestyle.   It’s a good title to carry if your newsagency is in or […]

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Tags: magazines

Maybe we should consider petitions to help with landlord challenges

October 28th, 2011 · 3 Comments

Reading the story about the rent challenges facing independent book retailer St Mark’s Bookshop in New York made we wonder whether we should try their approach of having customers sign a petition of support. While major landlords the world over have shown a reluctance to listen to anything, a petition may help in our situation […]

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Tags: Customer Service · Newsagency challenges · retail leases · Retail tenancy

Björk shows us the new world

October 28th, 2011 · No Comments

Icelandic artist Björk is showing us a new world with the release of Biophilia and iPad app top coincide with the release of a new album. eBOOK NEWSER has more on this. What is innovative is the direct access across multiple platforms being embraced by Björk.  For me, this speaks to the new world of mobile access to […]

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Tags: Media disruption

Promoting Better Homes and Gardens magazine

October 28th, 2011 · 2 Comments

Click on the image to see the bold display we have been running in one of my newsagencies promoting the latest issue of Better Homes and Gardens as well as a Christmas Gift Subscription offer we have.  This display is at the front of the newsagency, facing into the mall. I’ve written previously that I […]

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Tags: magazines

Monsterous mini plush perfect for Halloween

October 28th, 2011 · No Comments

We have these small keychain mini plush items as part of our Halloween offer.  They give teens and adults an opportunity to connect with Halloween.  We are seeing them purchased for personal use as well as for gifts, adding nice value of Halloween sales this year.  We are on track to beat last year’s Halloween […]

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Tags: newsagency marketing

Putting magazines together on a newsstand is driving digital sales

October 27th, 2011 · 5 Comments

According to a report yesterday at PaidContent, putting magazines together on a digital newsstand and away from other digital content is helping drive sales. Condé Nast is the latest publisher to claim a boom in digital magazine sales from the launch of Apple’s Newsstand two weeks: the publisher of Glamour, The New Yorker, Vanity Fairand Wired says that new subscription […]

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Tags: magazines · Media disruption

My Family stickers from The Sticker Family in the news

October 27th, 2011 · 7 Comments

The page three report in The Age yesterday about the popular My Family stickers was odd for a page three story.  Hardly news. Yes, there are some people who think the stickers are sinister.  However, the majority who notice the stickers like them.  You only have to stand out the front of a newsagents with […]

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Tags: Newsagency opportunities

Another way to display crossword titles

October 27th, 2011 · 1 Comment

Check out the display of crossword titles at one of the airport outlets.  I can understand why they do this – to get more stock per square metre of lettable space.  It’s all about return on rent. In my experience, crossword shoppers will look for the titles which interest them.  It could be argued that […]

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Tags: crosswords · magazines

Promoting The Australian Women’s Weekly

October 27th, 2011 · No Comments

We are promoting the latest issue of The Australian Women’s Weekly with this excellent display at our high traffic counter location.   This display is also easily seen from passers-by in the mall. AWW remains a very important title for newsagents, especially in the first ten days of on-sale.  This is why we do displays […]

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Tags: magazines · visual merchandising

Tripping Weed the new convenience product?

October 26th, 2011 · 9 Comments

In Auckland today I noticed a few convenience stores selling a product called Tripping Weed behind the counter.  One retail person responded to my query whispering that it was legal marijuana.  It was expensive and that only reinforced his claim / promise.  I would have thought that the name of the product was enough to […]

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Tags: retail

Are newsagents killing sales of Australian 4WD Action and other magazines?

October 26th, 2011 · 41 Comments

Newsagents sell 37% of all copies sold of Australian 4WD Action according to publisher Express Media Group.  Supermarkets and other distribution channels  account for the remainder of sales. This 12 year-old title has a 70% sell through at retail. Sales of Australian 4WD Action are declining in newsagents and growing in supermarkets. Why is it that […]

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Tags: magazine distribution · magazines